Category: iGame

(AsiaGameHub) - The Dutch betting and gaming association VNLOK has named former parliamentarian Rosemarijn Dral as its new Director. Dral’s background in politics is expected to be an asset for VNLOK as the online gaming industry in the Netherlands faces renewed pressure from lawmakers. Serving as an MP from July 2024 to November 2025, Dral is a member of the centre-right People’s Party for Freedom and Democracy (VVD) and previously acted as the party’s spokesperson for gambling and other legal matters. Her expertise is particularly relevant to VNLOK, given that the VVD is a partner in the Dutch coalition government formed following the October 2025 elections, alongside the centrist Democratic 66 (D66) and the centre-right Christian Democratic Alliance (CDA). Rosemarijn Dral, Director of VNLOK – Source: VNLOK “The regulation of online gambling involves critical societal issues, including consumer protection and regulatory enforcement,” Dral noted. “I view it as my objective to collaborate with our members, the government, and regulators to develop policies that genuinely foster safe and responsible gaming in practice.” “VNLOK is committed to transparency, maintaining open dialogue, and providing factual contributions to political decision-making and policy implementation.” VNLOK appointment arrives during a challenging period Dral takes on her role at VNLOK during a tense time for the Dutch gambling sector, following a 2024 tax agreement that increased the gross gambling revenue (GGR) tax rate from 30.5% to 34.2% on 1 January 2025, with a further rise to 37.8% scheduled for 1 January 2026. These tax hikes have prompted operators such as LiveScore Bet and Flutter Entertainment’s Tombola to exit the Dutch market. Beyond the mounting financial pressures, the regulated sector reports that it is struggling against a significant black market. Furthermore, the regulator, the Kansspelautoriteit (KSA), has noted a decline in regulated betting revenues. Bookmakers are also under scrutiny regarding their marketing practices. Strict regulations implemented in 2024 include prohibitions on sports sponsorships and the use of ‘role models,’ such as professional footballers, in advertising. Opposition parties—the ChristenUnie (CU) and the Socialist Party (SP)—are currently advocating for a total advertising ban and a proposal to increase KSA enforcement fines from 10% of an operator's annual revenue to 100%. Advocating for the industry’s interests to the government on these matters, particularly concerning the illegal market, will be a primary focus for VNLOK and Dral throughout 2026. Dral’s appointment follows the merger of VNLOK with the Netherlands Online Gaming Association (NOGA) in June of last year. Björn Fuchs, Chairman of VNLOK, stated: “Rosemarijn Dral possesses a strong focus on social responsibility, paired with extensive experience in political and administrative spheres.” “With this, she strengthens VNLOK within a rapidly changing market where collaboration is vital to ensure consumer protection and effectively combat illegal operations. By bringing Rosemarijn on board, we are taking a significant step toward the further professionalization and visibility of VNLOK.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The 2026 SBC Awards Europe wrapped up SBC Summit Malta, with Kaizen Gaming leading the winners by securing three awards. Held on April 30 at Xara Lodge in Malta, the ceremony brought together industry stakeholders to honor the individuals and companies driving progress and setting new standards in sports betting and gaming across Europe. Renowned sports broadcaster Alison Bender hosted the evening, presenting 36 awards to recognize the industry’s top operators, affiliates, and suppliers. Rasmus Sojmark, Founder and CEO of SBC, said: “Every year, the industry raises the bar, and this year is no different. The winners are the people, teams, and products that have not only kept pace with change, but adapted quickly and continued to push that bar even higher.” It was an outstanding night for Kaizen Gaming, which took home the Sportsbook Operator of the Year, Casino Operator of the Year, and Operator Innovation in Gaming awards—acknowledging its strong performance and ongoing growth. In the affiliate categories, Flashscore retained its title as Sports Affiliate of the Year, while Gentoo Media won the Casino Affiliate of the Year award. Meanwhile, 1xBet was recognized for its affiliate program, claiming the Best Affiliate Programme award. On the supplier side, Delasport was named Sportsbook Supplier of the Year, and BGaming secured the Casino Supplier of the Year title. EveryMatrix was honored as Platform Provider of the Year, with Sportradar and Fast Track receiving awards for Sports Data Product and Industry Innovation of the Year, respectively. Highlighting leadership and workplace culture, Betsson Group was named Employer of the Year, while the Leader of the Year award went to Alexandre Tomic (CEO, Alea) and Elena Rousseva (CEO, Playtech). Yaroslav Soloshenko (Business Development Team Lead, ELA Games) was also recognized as Manager of the Year. Excellence in game design—long a core focus of the SBC Awards Europe—was once again celebrated that night. Peter & Sons won Game Studio of the Year (Small) and Best Game Soundtrack. Pragmatic Play and Hacksaw Gaming also earned recognition in the Game Studio of the Year categories, while Play’n GO secured Game of the Year for Reactoonz 100. Additional awards went to Creedroomz for Game Design & Art Direction and TaDa Gaming for Game Feature/Mechanic of the Year. In the payments and compliance categories, Yaspa was named Payment Solution of the Year, and GBG won Compliance & KYC Partner of the Year. Gaming1 was also acknowledged for its commitment to safer gambling, taking home the Socially Responsible Initiative of the Year award. The night also featured a range of Rising Star categories, spotlighting emerging companies making an impact across the industry. 18Peaches was named Rising Star in Casino, while Odds88 secured the Rising Star in Sports Betting award on the supplier side. Among operators, 247Bet (by Casimba Gaming) was recognized in sports betting, and Impressario Casino took home the casino Rising Star award. “I would like to take the chance to thank our headline sponsors, 1xBet and Spribe and Official Partner, Gaming Malta, alongside our supporting sponsors. Their support has made it possible to deliver a memorable celebration of the industry’s achievements,” said Sojmark. The awards ceremony concluded the final night of SBC Summit Malta, which saw 6,000 industry stakeholders gather at the InterContinental Hotel, Malta, from April 28 to 30. View the full list of winners here. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Super Technologies has unveiled a major overhaul of its senior leadership, appointing new executives to its board and management team with an emphasis on technology and artificial intelligence. A key appointment sees Mina Dimitrova named Chief Strategy Officer, tasked with leading organic growth, venture incubation, AI transformation, and mergers and acquisitions. Dimitrova arrives with a career history in strategic and operational leadership at Google, YouTube, and McKinsey & Company. In another move, Sergio Ezama has joined as a Non-Executive Board Member and Chair of the Remuneration Committee. Currently the Chief Talent Officer at Netflix, Ezama offers deep expertise in leadership, talent, and compensation strategy, having formerly held the role of Global Chief Talent Officer at PepsiCo. Furthermore, ex-Amazon executive Andrew Watts assumes the position of Chief Product Officer. Watts contributes over twenty years of experience in digital commerce, platform development, and AI. He played a key role in scaling Prime Video at Jeff Bezos’s US behemoth and joins from his most recent role as Senior Vice President of Product Management at Zalando. Completing the new hires, Olatz Urroz comes on board as Chief Financial Officer. Her professional background features senior finance and strategy positions at Banco Santander and Amazon, including CFO and SVP roles at Santander's global payments division, PagoNxt. This leadership restructuring also involves the exit of former CFO Glyn Hughes, who is returning to Hellen’s Rock Capital – a strategic investor in Super Technologies. Throughout his three years with the company, Hughes managed significant refinancing and expansion projects, while also reinforcing its financial discipline and operational framework. Sacha Dragic, Founder and CEO of Super Technologies, expressed his welcome to the new team members and acknowledged Hughes's work in a LinkedIn post. He stated: “Thank you Glyn Hughes for all great help in Superbet and welcome back to Hellen’s Rock Capital. “Thank you Sergio Ezama for your trust in what we are trying to achieve and I am honoured you accepted to join our board and chair our RemCo. “And finally a huge welcome to Olatz Urroz Mina Dimitrova and Andrew Watts. I am sure we will have a lot of fun together.” Super Technologies to push on despite regulatory pressures This leadership renewal occurs during a period of regulatory shifts in the company's home nation of Romania, where it holds a leading market position through its Superbet division. In March, the Romanian government responded to the sector's growth by revising gambling laws, empowering local authorities to shut down or limit betting shops and gaming arcades. Addressing this, Borut Petek, Chief Global Affairs Officer at Super Technologies, informed SBC News: “We do not support blanket closures of retail venues, and we do not see forced substitution from retail to online as good policy. “Our position is not retail versus online. Our position is legal versus illegal.” Nevertheless, the firm has continued to advance, even as competition and regulatory scrutiny intensify across Romania and Europe. In February, it bolstered its Romanian standing by acquiring Maxbet Online. Super Technologies has also recently entered Greece as its fifth European market with the launch of Superbet, and last year it obtained a €1.3bn (£1.1bn) refinancing deal with alternative asset manager Blackstone for 2025. The wave of high-level appointments, with each new leader possessing substantial experience from globally recognized brands, indicates the company remains proactive and is aiming to modernize in anticipation of a potentially challenging period for the gambling sector. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Genius Sports has finalized its acquisition of sports and gaming media group Legend, a transaction that has presented challenges for its stock performance in recent months. London-based, NYSE-listed Genius agreed to acquire Legend for $1.2 billion (£881.7 million) in February 2026. The company pursued this takeover to significantly broaden its global presence in sports media and among iGaming audiences. However, the markets did not share the same enthusiasm for the takeover. Genius' share price declined by 27% following the announcement, impacting the company's corporate value by an estimated $600 million to $700 million. While the company's share price has seen some recovery since then, it remains considerably lower than its value at the beginning of 2026. In early April, its market capitalization fell below the value of the Legend acquisition, and as of May 1, it stands at $1.12 billion. Genius' Chief Executive Officer, Mark Locke, along with numerous other analysts, contended that the lack of market confidence in the Legend M&A was due to a fundamental misunderstanding of the firm's new asset and the advantages it offers Genius. “The market’s reaction to our acquisition of Legend has been divided,” Locke stated in late February. “That has happened before when we made transformative deals. Much of the criticism has relied on a reductive use of the word “affiliate”.” “The term has been applied as shorthand, without distinguishing between low-quality traffic brokers and technology platforms built on owned audiences and behavioral intelligence.” Genius now has chance to prove its mettle With the acquisition complete, the critical test begins now. As analysts such as Bernie McTernan of Needham and Jordan Bender of Citizens informed SBC News, Genius can only restore confidence by demonstrating why and how the Legend acquisition is the correct strategic move. Bender, for instance, quoted an affiliate industry source who described Legend as "the real deal" and "one of the greatest affiliate businesses in history." Genius clearly shares this view. The company anticipates that the integration of Legend will contribute to achieving $1 billion in revenue by the end of 2026, and with the acquisition finalized, the focus shifts to execution—the true measure of success. Source: Genius Sports – investor Summit The company remains firm in its assertion that the acquisition will be "immediate accretive" to its adjusted EBITDA margins and free cash flow conversion. It has also highlighted the 320 million annual visits from 118 million unique visitors that Legend attracted in 2025 across its portfolio, which includes well-known sites like Covers.com, Casino.org, and Casino Guru. Commenting on the M&A completion, Locke remarked: “Genius Sports has spent years building the data infrastructure behind modern sport. With Legend, we now extend that into the moment where fans choose to participate and act. “This combination not only strengthens our core sports business but also expands our ability to monetize new audiences in iGaming, increasing the economic value of our platform across both verticals and driving significant cash flow.” Genius is scheduled to release its Q1 2026 results on May 7, 2025. Trading on the NYSE is not yet open today until 2:30 pm GMT, so any effect the M&A completion has on share value remains to be seen… This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - BETBY has entered into a partnership with QTech Games, becoming the exclusive sportsbook supplier for the aggregator's global network of operators. Under this agreement, the Malta-based company will integrate its complete sportsbook solution onto the QTech platform. This will provide partnered operators with a full suite of offerings, featuring over 500,000 events per month, AI-powered trading tools, and its proprietary esports feed, Betby.Games. Implemented through a single API, the integration aims to streamline sportsbook deployment and greatly lower the technical hurdles traditionally involved in launching sports betting products. “Aligning with QTech Games is a logical progression for BETBY,” stated Stefanos Karakidis, Business Development Director at BETBY. “They have solidified their position as a leading aggregator in Asia, possessing robust distribution channels and extensive local knowledge, all while expanding into other high-growth regions. “QTech possesses a keen insight into local player preferences and operator requirements, and our collaboration will enable us to provide a premier, mobile-focused sportsbook experience that meets the specific needs of their target markets.” This deal is also consistent with BETBY's wider strategy for geographical growth. Leveraging QTech's existing presence, especially in Asia, allows BETBY to enter crucial emerging markets while also strengthening its position in areas like Latin America and Africa. The alliance seeks to merge BETBY's sportsbook strengths with QTech's skills in aggregation and localization to create more competitive and customized betting experiences for customers. Philip Doftvik, Chief Executive Officer at QTech Games, commented: “We are thrilled to incorporate BETBY's acclaimed sportsbook into our platform. “Their product is contemporary, adaptable, and built for rapidly expanding markets, which matches the needs of our operator partners. “From AI-based tools to an extensive e-sims portfolio, BETBY introduces a degree of innovation that enhances our content and furthers our goal of providing the top-tier content in emerging iGaming markets.” BETBY expansion builds on positive 2026 start As previously noted, BETBY is already active in Latin America and Africa, having recently strengthened its Latin American operations by hiring Gonzalo Navarro as Senior Business Development Manager. The company also announced an unprecedented performance in March 2026, contributing to a first quarter that experienced a 61% year-on-year increase in gross gaming revenue. The firm also moved into the predictions market in April, while clarifying its plan to steer clear of the more contentious markets that have recently troubled the industry. With numerous global initiatives already underway in 2026, the company appears ready to fully engage with the iGaming sector's busy schedule ahead. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Ian Angus, Policy Director for the UK’s Gambling Commission, is optimistic that the government’s efforts to grant lower-tier authorities greater authority over gambling licensing will be enshrined in law. Speaking at this week’s Institute of Licensing Gambling Conference, the senior regulator addressed amendments to the English Devolution and Community Empowerment Bill that were passed by the House of Lords last month. Should the bill then receive approval from the House of Commons, it will modify the 2005 Gambling Act to introduce a new resource for local councils: Gambling Impact Assessments (GIAs). Local authorities can use these assessments to measure the scale of gambling-related harm and the possible effect a new betting or gaming site might have on the local area, before using that data as justification to reject a licensing request. This would represent a major departure from the long-established ‘Aim to Permit’ regulation. “The government has, naturally, committed to exploring ways to grant local authorities the ability to conduct gambling impact assessments when considering licensing decisions for the communities you serve,” Angus stated. “For our part, the Gambling Act review proposed new powers for the Commission to crack down on online illegal gambling. Both of these measures have been progressing through Parliament recently via separate pieces of legislation, and we anticipate they will both be passed into law. “Once the bill has finished moving through Parliament and comes into force, the Commission will collaborate with DCMS to create guidance for licensing bodies and other interested parties on how to roll out the measures. This guidance will outline how to use solid evidence to support productive consultations with communities, operators and stakeholders before any GIA is put in place.” The House of Lords’ approval of amendment 305 to the devolution bill last month was a major victory for local councils. Put simply, a great many local councillors – and a significant number of MPs as well – have grown frustrated with the gambling sector. Dawn Butler, the Labour MP for London’s Brent East constituency, has been especially outspoken in demanding that the Aim to Permit mandate be reversed. Her campaign for local councils to be granted greater powers has won backing from other Labour figures, including longstanding gambling reform campaigner Alex Ballinger and Greater Manchester Mayor Andy Burnham. Last September, Prime Minister Kier Starmer took on board Butler’s concerns, stating that the government would “grant councils greater authority over where gambling outlets are located and how many can operate in an area”. The government is now following through on that pledge. Commission outlines £26m funding plan to target black market activity The UK gambling industry has been subject to intense scrutiny over recent years, spanning the 2020 to 2023 Gambling Act review, the subsequent rollout of the review’s recommendations, and last year’s debates over taxation of the sector. Worries raised by figures such as Butler and Hannah Spencer, the newly elected Green Party MP for Manchester’s Gorton and Denton constituency, that the sector causes significant harm to low-income communities, are widely held across the UK. When faced with demands for stricter regulation and higher taxes, the gambling industry has frequently highlighted the presence of an unlicensed black market. This argument has not always gone down well with MPs, many of whom have publicly queried how large the black market actually is. To give bookmakers and casinos their due, however, this argument has been accepted by the Department for Media, Culture and Sport (DCMS) and the Gambling Commission. The DCMS has set up a dedicated task force focused on cracking down on the illegal gambling market, and is currently running a consultation on banning unlicensed betting companies from sponsoring sports teams. For its part, the Commission will receive an extra £26m in funding over the coming three years, raised via the new gambling tax system that came into force on 1 April 2026. This entire £26m pot will be used exclusively to combat illegal gambling activity. “We are delighted that the success of our work to tackle illegal gambling has been acknowledged by the Treasury in this manner, and this funding will absolutely enable us to expand the scope of our operations,” Angus commented. “One less widely discussed measure that is nonetheless highly relevant for local authorities is that this funding will, for the first time, let us invest more specifically in tackling land-based illegal gambling. “We have always been somewhat limited by our available resources in this area, but this funding now means we are able to carry out far more work on land-based illegal gambling than we previously could. We will still need to collaborate closely with all of you and with local police forces, but this funding will let us deliver far more in this space.” Commission anticipates gambling venue closures Rachel Reeves, the Chancellor of the Exchequer, first unveiled the new gambling tax framework in the November Budget. As of 1 April 2026, Remote Gaming Duty has increased from 21% to 40%, while bingo duty has been scrapped entirely. From April 2027, General Betting Duty will rise from 15% to 25%, with exemptions for retail betting, spread betting, pool betting and horse racing wagers. HM Treasury forecasts that the new tax system will bring in an extra £1bn per year by 2029/30, and intends to use this revenue to cover the cost of the recent removal of the two-child benefit cap. For the Gambling Commission, this tax change is the source of the extra £26m in funding outlined earlier. For the gambling industry, however, these tax changes represent a significant financial burden. Shortly after the Autumn Budget was announced, major listed firms including Flutter Entertainment, Evoke and Entain confirmed they would be reducing their marketing budgets, a process that is already well advanced. While retail betting is exempt from the tax rises, a knock-on impact is still expected for the high street. Retail betting has been seeing a steady decline over recent years, meaning that venue closures such as those confirmed by William Hill’s owner Evoke yesterday were already likely to happen regardless of the new tax rules. Against the backdrop of these recent announcements, Angus stated that the Commission is “now anticipating that a number of gambling venues will close”. He added that the regulator’s operational returns data “will likely reflect these closures over the next 12 to 18 months”. “2026 brings a shifting landscape, but change has always been a constant in the gambling sector to some degree,” he concluded. “At the Gambling Commission, we will keep working with our partners where we have aligned objectives. We remain dedicated to that collaborative approach, and no matter what else changes in the sector, that commitment will stay the same.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - As the 2026 FIFA World Cup rapidly approaches, betting operators throughout Latin America are bracing for a significant increase in activity that will challenge all aspects of their operations. This tournament is much more than a temporary demand spike; it serves as a crucial test for sportsbook functionality, regulatory compliance, and the stability of their platforms. Leading industry professionals from across Latin America participated in a recent SBC webinar to explore the obstacles and prospects that sportsbooks will encounter during a massive summer of sports, which could also trigger an industry surge in the host countries. Up-and-comer Mexico to shine? While a potential industry boom in the US has been a frequent topic, Carolina Diniz Flauzino, Business Development Manager at SOFTSWISS, highlighted that Mexico could experience comparable growth. She stated: “This year I see, even from the business side, a lot of interesting movements in Mexico. “I think Mexico is going to be the next up-and-coming country globally that will boom this year and in the next few years, considering that physical operators are going to join the online casinos. For us, it’s a target market and it’s very relevant given that Mexico is hosting the World Cup this summer as it’s going to bring a lot of new attention. “Hopefully, we will see more operators interested in our business and in our solutions, helping to increase our activity in Mexico too.” Customer retention is key – but how will businesses achieve it? A major question emerging in the sector is how companies—both operators and suppliers—will manage to keep the flood of new customers that will undoubtedly arrive during the World Cup. For Fellipe Fraga, Chief Business Officer at Stellar Gaming, this is a familiar scenario. “We’ve seen this before in previous World Cups and also in tournaments like the Copa America, so of course we are expecting an uplift. “How we can measure retention is, as a data-driving company, by collecting data. It’s all about data analytics.” Bruno Palumbo, Country Manager, Brazil at Gamewiz, added: “Here at Gamewiz, in terms of uplift, as a benchmark we are expecting at least 30% more volume than a usual major domestic tournament. “For retention, as Fellipe said, it’s data. You need to monitor if your regular casino players are coming to the sportsbook because of the World Cup, and it’s the same with new players – how are they playing and what are the patterns? “Having the data, studying the data, is a good measurement. I could name at least 100 different strategies on how to retain new users. “On a main level, we should just work very hard on the CRM – what are these users doing when they’re on your site? The main strategy is finding out what customers really like about your website and how to keep them doing this.” The fear of World Cup outages When asked by SBC Noticias’ Business Journalist Damian Martinez about the impact of outages during critical moments, Fraga noted: “If you have something like this, it can be a huge problem. Players can feel like they’re being scammed. “These big moments happen a lot, especially during the World Cup, so providers must be aware that this cannot happen. “If it’s the last five minutes of a big game and you have no odds, or wrongly-balanced odds, yes you can void bets and dive into T&C’s, but it’s a hugely damaging situation for a brand’s image.” Flauzino recalled her early career, when the introduction of VAR created significant issues for businesses during important matches. “This is the World Cup, we’re now aware that these kinds of situations are going to happen all the time,” she said. “It’s very important for operators to be aware of it and really train their teams. For this period, you really need to be stable and keep your customers happy so that you’re not damaging the image of the brand.” Customer satisfaction is set to be a primary KPI for operators as they enter a period of intense activity, with the 2026 World Cup expected to drive significant advancements in the iGaming industry. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - This study examined the “staggering” reach of gambling advertisements across social media platforms. Ireland. — A new study from the University of Cambridge has stoked the ongoing debate about gambling advertising in Ireland. Conducted in collaboration with Munster Technological University (MTU) in Cork, this analysis looked at gambling advertisements on social media. Leveraging Meta’s Ad Library, the research team analyzed advertisements on Facebook and Instagram, with a focus on demographic reach. The study reviewed 411 adverts from 88 licensed Irish gambling operators. Study results revealed that young men were 2.3 times more likely than women to come across these ads, even though they were not explicitly targeted. Adults aged 25–34 made up roughly one-third of all unique accounts reached by the ads, which generated 6.2 million total impressions. One Betfair campaign reached 1.32 million accounts — equivalent to 26 percent of Ireland’s total population. Dr Elena Petrovskaya from Cambridge’s Department of Computer Science and Technology stated: “Even in a country as small as Ireland, the number of accounts these ads reached was staggering. “We selected Ireland as a case study of an environment where a modern gambling regulatory framework had not yet been adopted.” Gambling regulations in Ireland are currently undergoing a major overhaul, with the newly established Gambling Regulatory Authority of Ireland (GRAI) taking over oversight duties under Ireland’s 2024 Gambling Regulation Act. Still, much like across the Irish Sea in the UK, this regulatory review has not quietened demands for stricter rules on gambling advertising. Leader of the Labour Party Ivana Bacik has been calling for a complete ban on gambling advertising in Ireland. This new research could lend further support to her arguments, particularly around the impact on vulnerable young men. The Gaelic Athletic Association (GAA) has cut ties with gambling sponsors, citing social responsibility concerns. In contrast, the League of Ireland has been reluctant to abandon these kinds of partnerships. Dr. Deirdre Leahy of MTU, a co-author of the study, said the research “provides valuable insights that establish a baseline for the reach of gambling advertising on social media in Ireland before the introduction of a regulatory framework. This baseline will be essential for assessing the impact of reforms under the Gambling Regulation Act.” In Ireland, men aged 25-34 have the highest rate of problem gambling, with 1.3 percent of this age group exhibiting this behavior compared to just 0.2 percent of women in the same age group. The analysis found that 91 adverts (22 percent) targeted men only, and no adverts targeted only women. Across all 411 adverts, 12.6 million men were reached, compared to 5.4 million women. In total, adverts targeting some part of the age group 25-44 reached 59.4 percent of all accounts reached. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The number of students losing over £50 per week to gambling has doubled. UK—A recent study indicates that UK university students who gamble are currently losing an average of over £50 per week. This figure is nearly twice the amount recorded the previous year. In December 2025, the fifth annual Student Gambling Survey polled 2,000 students. Censuswide carried out the research for the self-exclusion service Gamstop and the responsible gambling charity Ygam. Approximately 65 per cent of participants reported gambling at least once during the previous year. A five-year study involving 10,000 students identified a wider trend: overall participation dropped from 78 per cent in 2022 to 65 per cent in 2026. It appears that while fewer students are gambling, those who do are spending more. Regarding demographics, male students were significantly more likely to gamble (75 per cent) than female students (55 per cent). Only half of Asian students reported gambling, compared to 72 per cent of White students. The National Lottery remained the most frequent activity (31 per cent), followed by online sports betting (29 per cent). There was a notable gender gap in sports betting: 41 per cent of men versus 17 per cent of women. Engagement frequency varied by activity: sports bettors played an average of 116 days annually, online slot players 103 days, and lottery participants 65 days. Weekly expenditure surged to £50.33, nearly doubling the £27.24 recorded in 2024. Three-quarters of student gamblers spent over £10 a week, and nearly 25 per cent spent more than £50. Men’s spending (£64.89) was considerably higher than women’s (£30.93). Motivations for gambling have also changed: 53 per cent of participants said they gambled "to make money," an increase from 45 per cent the previous year. Other factors included excitement and socialising, while 4 per cent confessed they gambled because they were unable to stop. Furthermore, 18 per cent of student gamblers were identified as problem gamblers via the PGSI screening tool: 30 per cent were at moderate risk, and 16 per cent at low risk. Men and students from Black, Asian, or Mixed backgrounds had higher risk scores. Almost half reported that gambling negatively affected their university experience, citing issues like difficulty buying food (15 per cent), missing social gatherings (14 per cent), and academic problems. Seven per cent applied for hardship loans, and 6 per cent thought about leaving or deferring their studies. Primary funding sources were wages (52 per cent), savings (37 per cent), and student loans (21 per cent). Fiona Palmer, CEO of Gamstop, remarked: “The Annual Student Gambling Survey shows a concerning lack of awareness regarding gambling risks among students and the consequences for those who struggle to maintain control, though the increased awareness of support services is a positive sign.” She emphasized that self-exclusion is essential, noting that nearly 60,000 people under 25 are registered with Gamstop—a 75 per cent increase over five years. Gamstop saw a 40 per cent rise in registrations for 16-24-year-olds during the latter half of 2025, with 58,675 new sign-ups between July and December, averaging 319 daily. Awareness of campus support services has grown slightly, with 58 per cent of student gamblers now aware of available help (up from 53 per cent). Outside of traditional gambling, 37 per cent of students reported investing in cryptocurrency (51 per cent of men compared to 25 per cent of women). About 85 per cent played video games, and 75 per cent of those had purchased loot boxes or similar randomized items, an increase from 66 per cent the previous year. More than half of these students viewed such purchases as a type of gambling. A recent study by the Nationwide building society revealed that the top 10 per cent of UK gamblers wagered approximately £745 each month. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The Isle of Man's updated gambling legislation will roll out new vetting procedures for industry personnel and financial penalties for regulatory violations. UK.- The House of Keys, the lower chamber of the Isle of Man’s parliament Tynwald, has approved a major reform of the territory’s gambling regulations in its final vote. The lower house endorsed revisions to the Gambling Legislation (Amendment) Bill proposed by the Legislative Council, moving the bill forward to receive royal assent. The new measures are expected to enter into force in the summer. This legislative overhaul is designed to strengthen statutory rules governing employment and economic activity in the gambling sector. Key clauses include a new "fitness and propriety" requirement for individuals involved in gambling operations, alongside the establishment of a civil penalty system to address regulatory non-compliance. The fitness and propriety test will add competency and financial checks to the existing character-focused assessments for operators. Meanwhile, the penalty framework grants regulators the authority to impose fines in cases where violations occur via deliberate approval, negligence, or collusion. To guide the rollout of the rules, the Isle of Man’s Gambling Supervision Commission (GSC) has launched two public consultations, open until Monday May 25, to solicit feedback on both the new regulatory standards and the penalty regime. These consultations build on stakeholder engagement work carried out throughout 2024. Treasury Minister Chris Thomas, who guided the bill through its passage in the House of Keys, highlighted the collaborative nature of the reforms. "I’d like to thank many professionals in the e-gaming field who continue to offer insights into the implementation and impact of these changes, as well as GSC and treasury officers for developing this bill that is of great significance for this key sector," he said. He also acknowledged amendments put forward by members Ms Lord‑Brennan MHK, Mr Clueit MLC, and Mrs August‑Phillips MLC, which incorporated input from industry representatives. The push for tighter regulation comes after the GSC assessed the Isle of Man’s money laundering risk at a "medium high" level. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Spelinspektionen has verified the rollout of a broader prohibition on credit-based gambling. Sweden.- Spelinspektionen, the Swedish gambling authority, has introduced updated rules regarding how licensed operators must verify players against the national self-exclusion database, Spelpaus.se. These requirements pertain to operators mandated to register participants under Chapter 12, Section 1 of the Gambling Act (2018:1138). Under the revised guidelines, operators are required to utilize specific login credentials provided by the authority when conducting Spelpaus.se inquiries. Furthermore, they are obligated to use the application programming interface (API) designated for the specific type of check being performed. The updated rules also specify that a verification process is deemed finished once it determines the individual's current suspension status from gambling activities. These new requirements are set to take effect on August 1, 2026. In addition, the broadened ban on gambling with credit in Sweden is scheduled to start tomorrow (May 1). This restriction, established via an update to the 2018 Gambling Act, is designed to protect players from accumulating debt through gambling. The comprehensive credit prohibition dictates that operators and gaming representatives are forbidden from permitting credit-funded gambling. They are also required to implement necessary safeguards to block such transactions. This rule covers every type of licensed gaming, irrespective of the delivery method. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Year-on-year, revenues saw a 1.9 per cent rise. US.- Red Rock Resorts announced its financial performance for the first quarter ending March 31, 2026. Total net revenue reached $507.3m, representing a 1.9 per cent growth compared to the first quarter of 2025. Net income fell by 3.8 per cent to $82.7m, and adjusted EBITDA declined by 1.2 per cent to $212.6m. Operations in Las Vegas produced $499.5m in net revenue, a 0.9 per cent year-over-year improvement. Adjusted EBITDA for this segment dropped 1.5 per cent to $232.4m. Native American operations contributed $4.7m in net revenue and $2.9m in adjusted EBITDA, stemming from development and management fee activities. Red Rock Resorts, which holds an indirect equity stake in and manages Station Casinos, recorded net revenues of $2.01bn in 2025, a 3.7 per cent annual increase. During that year, net income climbed 22.1 per cent to $355.7m. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - This move came in response to a petition from Bet365. US.- The Massachusetts Gaming Commission (MGC) has unanimously voted to reopen the application window for sports betting licenses. The action follows a request from Bet365, which is seeking to obtain a Category 3 Sports Wagering Licence. Firms wishing to seek a licence must file a Notice of Intent with the Commission by May 15. The form is available on the MGC’s website. Sports wagering licences fall into three categories. Category 1 covers in-person betting at a casino, category 2 is for retail wagering at a racetrack, and category 3 is for online sports betting. Category 3 licenses may be tied to a category 1 or 2 licensee or operate independently. When sports betting first went live in the state, 16 companies submitted licence applications. Three later pulled out, one submission was considered incomplete, and two operators stopped their activities after being licensed. In March, Plainridge Park Casino (PPC), MGM Springfield (MGM), and Encore Boston Harbor (EBH) posted $107.8m in gross gaming revenue (GGR), a 2.6 per cent increase from the previous year. The seven online and three retail sports betting licensees produced $65.4m in taxable sports wagering revenue (TSWR). The total sports betting handle reached $699m, comprising $690.7m wagered online and $8.3m placed at physical venues. The MGC also recently introduced PlayWell, a new responsible gambling and player wellness program that will succeed its former GameSense effort. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Revenue saw an 11.8 per cent increase compared to the previous year. US. - The Nevada Gaming Control Board (NGCB) has announced that the state's casinos reported $1.43 billion in revenue for March. This represents an 11.8 per cent year-over-year increase, up from the $1.23 billion generated in February. Clark County, encompassing areas such as the Strip, downtown Las Vegas, North Las Vegas, the Boulder Strip, and surrounding regions, brought in $1.3 billion, marking a 12.7 per cent rise from the same period in 2025. The Las Vegas Strip alone accounted for $780 million, an increase of 14.4 per cent. In Washoe County, which includes casinos in Reno, Sparks, and North Lake Tahoe, revenue reached $87.8 million, a 7.3 per cent increase. South Lake Tahoe generated $17.6 million, up 19.7 per cent, while Elko County reported $35.3 million, a decrease of 4.8 per cent, and the Carson Valley Area saw $12.2 million, an increase of 5.3 per cent. The state collected $93 million in percentage fees, which is a 17.2 per cent increase compared to the same period in 2025. During March, Boyd Gaming inaugurated Cadence Crossing in Henderson, Nevada. This new property is situated adjacent to the Jokers Wild Casino, near the intersection of Boulder Highway and Warm Springs Road. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Net revenue reached $4.5 billion, marking a 4 percent rise compared to the same period last year. US.- MGM Resorts International has announced its financial outcomes for the first quarter, concluding on March 31, 2026. The company posted record consolidated net revenue of $4.5bn, a 4 percent increase year-over-year. The report indicates net income amounted to $125 million, versus $149 million in the prior-year quarter. Consolidated adjusted EBITDA came in at $580 million, a decline from $637 million. The Las Vegas Strip Resorts segment saw net revenue of $2.2 billion, a marginal increase from the first quarter of 2025. The segment's adjusted EBITDAR was $749 million, an 8 percent decrease. Regional operations produced revenue of $918 million, up 2 percent, with adjusted EBITDAR of $259 million, down 7 percent. MGM China’s revenue grew 9 percent to $1.1 billion, while its adjusted EBITDAR was $273 million, a 4 percent decline. MGM Digital‘s revenue surged 43 percent to $183 million. It recorded an adjusted EBITDAR loss of $26 million, an improvement from a loss of $34 million in the same quarter last year. Bill Hornbuckle, president and CEO of MGM Resorts International, stated: “We are pleased to report record first-quarter consolidated net revenues, primarily fueled by MGM China and MGM Digital, alongside growth at our BetMGM North America Venture. MGM Resorts’ Las Vegas Strip Resorts achieved comparable quarterly top-line growth for the first time in over a year, with monthly net revenues gaining momentum through March. Looking ahead to the second quarter and beyond, we observe positive indicators driven by robust convention bookings, our newly launched all-inclusive promotion, and our recently renovated rooms at the MGM Grand Las Vegas.” Jonathan Halkyard, CFO of MGM Resorts International, commented: “This month, we finalized the sale of the operations of MGM Northfield Park for $546 million, which reflects a valuation multiple significantly higher than those currently assigned to our premium and diverse portfolio. The proceeds grant MGM Resorts additional liquidity to be utilized in alignment with our strategic priorities, which include upholding a strong balance sheet and returning capital to shareholders via share repurchases.” For the full year 2025, the company posted consolidated net revenue of $17.5 billion, a 2 percent year-on-year increase. Net income was $206 million, down from $747 million in 2024. Consolidated adjusted EBITDA was $2.4 billion, rising 1 percent year-on-year. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - GR8 Tech, a betting technology firm, sees the World Cup as a perfect chance for betting operators to engage with crypto enthusiasts. Founded in Ukraine and now based in Cyprus, the company has rolled out a set of platform updates to enhance crypto accessibility and commercial viability for large-scale sports tournaments. These updates cover improvements to fiat-to-crypto onboarding processes, on-chain analytics, and wallet integration—all designed by GR8 Tech to eliminate hurdles for first-time users. GR8 Tech is convinced that crypto offers betting companies quicker transactions, wider audience reach, and more high-value players—though it’s worth noting that the regulatory landscape for crypto betting remains somewhat unclear. “Currently, most platforms identify their top crypto users too late—once the optimal window to engage them effectively has already passed,” stated Olga Karablina, Chief Payment Gateway Officer at GR8 Tech. “We’re addressing this issue. By enabling operators to recognize value from the very first interaction and reduce payment-related friction, they shift from reacting to crypto users to actively maximizing their value.” GR8 Tech gears up for the World Cup The World Cup’s ability to attract new customers is widely acknowledged. The event draws a diverse array of bettors, including those who place wagers infrequently, and patriotic betting is a prevalent trend. This presents operators with a significant opportunity to poach customers from rivals. For crypto users, GR8 Tech notes that processes like manual transfers, copying wallet addresses, and switching between apps can hinder the user experience. GR8 Tech aims to streamline this process. These platform updates are the newest additions to a string of improvements the company has implemented in preparation for the World Cup, such as expanding its sportsbook and casino offerings. Crypto betting has undoubtedly grown in popularity over the past few years, mirroring the broader acceptance of cryptocurrencies as both investment assets and payment options. That said, crypto gambling remains a regulatory gray area in many jurisdictions—though there are indications this could shift. Estonia has been identified by some as a possible hub for the future of regulated crypto gambling. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - BETBY has entered into a partnership with QTech Games, securing its role as the exclusive sportsbook provider for the aggregator’s global network of operators. Under the terms of the deal, the Malta-based company will integrate its full sportsbook solution onto QTech’s platform. This will grant partner operators access to a robust suite of products, including over 500,000 monthly sporting events, AI-powered trading tools, and its proprietary esports feed, Betby.Games. Built on a single application programming interface (API), this integration is intended to streamline sportsbook deployment and drastically cut down on the technical hurdles that have long come with launching sports betting offerings. “Partnering with QTech Games is a natural step for BETBY,” said Stefanos Karakidis, Business Development Director at BETBY. “They have cemented their status as one of the leading aggregators in Asia, boasting robust distribution networks and deep local expertise, while continuing to expand across other high-growth markets. “QTech has a sharp grasp of local player behaviors and operator requirements, and together we’ll be able to deliver a Tier-1, mobile-first sportsbook experience perfectly suited to the demands of the markets they serve.” This partnership also aligns with BETBY’s wider global expansion strategy. Leveraging QTech’s established footprint, particularly in Asia, the company will gain entry to key emerging markets while strengthening its reach in regions such as Latin America and Africa. By merging BETBY’s sportsbook capabilities with QTech’s aggregation and localization know-how, the partnership aims to deliver more competitive and tailored betting experiences to end users. Philip Doftvik, Chief Executive Officer at QTech Games, added: “We are delighted to add BETBY’s award-winning sportsbook to our platform. “Their product is modern, flexible, and built for fast-growing markets, which aligns exactly with what our operator partners are looking for. “From AI-driven tools to a robust esports portfolio, BETBY brings a level of innovation that elevates our offering and supports our mission to deliver the best content available across emerging iGaming markets.” BETBY’s expansion follows a strong start to 2026 As noted earlier, BETBY already has a presence in Latin America and Africa, and recently bolstered its footprint in the former region with the appointment of Gonzalo Navarro as Senior Business Development Manager. The firm also reported a record-breaking month in March 2026 – part of a Q1 which saw a 61% year-on-year growth in gross gaming revenue (GGR). The company launched a push into prediction markets in April 2026, but has stated its intention to avoid the more controversial segments that have marred the sector in recent months. With multiple global moves already underway in 2026, the operator looks poised to dive headfirst into a busy upcoming period for the iGaming industry. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The casino has introduced over 240 table games. US.- Resorts World New York City (RWNYC) has launched the city's inaugural live table games floor. The opening was attended by Genting chairman KT Lim, rapper NAS, elected officials, and community leaders. More than 240 table games, featuring options like blackjack, craps, baccarat, and roulette, were unveiled alongside over 2,500 new commercial slot machines on the second and third floors of the Aqueduct Facility. The company indicated that the number of tables and slots will be doubled with the upcoming opening of the ground and first gaming floors later this year. Although Genting’s resort commenced operations in 2011, it has exclusively offered slots until this point. The company secured one of three New York casino licenses in December 2025, which enabled the addition of table games. The introduction of live table games represents the initial phase of a $5.5bn investment planned for the 72-acre Aqueduct site. The expansion plans encompass a new 7,000-seat entertainment venue, a hotel, and more than 12 acres of public green space. Additionally, the resort has proposed a $2bn community benefits package, including a commitment to construct up to 50,000 units of workforce housing across the five boroughs, and a $100m infrastructure improvement package. The facility currently employs 2,200 individuals, with an additional 500 expected by this summer. Robert DeSalvio, president of Genting Americas East, stated: “With chairman Lim’s first roll of the dice, we celebrate a milestone that took nearly 15 years of hard work, strong partnerships, and an unwavering belief in what this property could become for New York. Live table gaming is officially open in New York City for the first time ever, and on day one we are contributing to the State’s economy, supporting jobs, and giving back to New Yorkers. With our planned $5.5bn expansion, this is only the beginning of something much bigger for Resorts World and for New York.” Queens Borough president Donovan Richards Jr. commented: “After years of careful planning and dutifully navigating the state gaming license process, Queens has officially hit the jackpot with today’s opening of Resorts World’s expansion. From providing top-tier entertainment to investing billions of dollars in benefits into our communities to creating thousands of good-paying union jobs for our neighbors, Resorts World continues to go above and beyond when it comes to making a positive impact in our borough. Today marks a momentous step forward in boosting the economic vitality of South Queens, and I congratulate our partners at Resorts World on today’s milestone.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - DATA.BET, a Cyprus-based technology firm, has become the latest B2B company to enter the prediction markets sector—an industry that’s both rapidly growing and controversial. The company’s new product, Prediction Markets, lives up to its name, so to speak: the platform expands the range of markets its clients can offer betting options for. Like the world’s two largest prediction platforms, Kalshi and Polymarket, DATA.BET’s prediction market covers politics, geopolitics, finance, technology, crypto, economics, culture, and weather. DATA.BET states that the new platform features transparent pricing, fiat transactions, and an intuitive user experience. The firm added it aims “to reduce the structural complexity typical of exchanges.” “Our recent launch represents a technically complex challenge that our team managed to solve with a strong focus on usability,” said Yurii Berest, Chief Executive Officer of DATA.BET. “Prediction markets will continue to gain momentum, but the key difference will be how effectively this mechanic is adapted to sportsbooks and casino environments. This is exactly where we see our strength. “Building them as a standalone vertical, without blending sports, esports, and virtual sports content into the same category, we ensure clear product structure and positioning for operators and platform providers.” Prediction markets have become a global phenomenon, but the U.S. has long been a focal point for key players—especially Kalshi and Polymarket, though the latter was effectively barred from its home country between 2020 and 2025. These platforms have found popularity among specific consumers, particularly those with a strong interest in geopolitics, economics, and business. Some jurisdictions, like Gibraltar, have embraced the platforms as cutting-edge new products. Others, however, have not been as receptive. Polymarket has been banned in a long list of countries including the Netherlands, France, Portugal, Romania, and Ukraine. In the UK, predictions are not banned, but they require a betting license—something Polymarket and Kalshi would be opposed to. This hasn’t stopped B2C betting companies from joining the space, though. Notable players to enter include Flutter Entertainment via FanDuel and later Betfair, Allwyn via PrizePicks, and UK betting exchange Matchbook. It’s no surprise that DATA.BET sees an opportunity to work with operators in the predictions space, given the global interest from established gaming companies despite some initial reservations. The company has not stated which markets its new predictions platform will target, though it’s reasonable to assume Europe and Latin America are on its radar given its prior activity in these regions. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - This 5-reel video slot combines a narrative focused on its characters with a high-speed chase dynamic. Press release.- Play’n GO announced the release of Wrappin’ Gold today (April 30), a game in which a recently awakened mummy chases his stolen riches from his burial chamber to the sky. After being abruptly disturbed from centuries of slumber, the long-forgotten mummy of the avaricious Pharaoh Khufu finds that Queen Cleo and her plundering followers have seized his valuable jewels. With his patience exhausted and his pride injured, Khufu embarks on an unyielding chase, prepared to pursue even the sun god Ra through the heavens to take back what he considers his property. Wrappin’ Gold embraces a lighthearted take on ancient Egypt, mixing royal arrogance with the disorderly antics of mischievous tomb raiders. Khufu is not a peaceful ruler at rest but a resolute character forced back into action by robbery and mockery. Opposing him is Queen Cleo, portrayed as a daring provocateur whose thefts transform sacred sites into the setting for a rapid rivalry. This creates a story driven by its characters, focusing on ownership, pride, and retribution, all enveloped in desert-inspired mystery and grand, godly drama. This 5-reel video slot builds its narrative around the themes of chase and conflict: a treasure owner who will not be mocked, a looting queen who constantly tests fate, and a sun deity who represents the final barrier. Magnus Wallentin, games ambassador at Play’n GO, stated: “With Wrappin’ Gold, our aim was to highlight a dramatic conflict of personalities – Khufu’s obstinate resolve versus Queen Cleo’s daring troublemaking – and present it as a swift, film-like pursuit that ensures the narrative remains the primary focus.” Wrappin’ Gold is a clever, character-led Egyptian adventure where wounded pride ignites the hunt, and the heavens mark the final destination. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.