Category: iGame

(AsiaGameHub) - The horse racing industry has voiced its disapproval following Gambling Minister Baroness Twycross’ confirmation that the Horserace Betting Levy will not be increased. Labour Minister Ian Murray delivered the update to the House of Commons on the Baroness's behalf, noting that the decision reflects racing's vital role in the UK's economy and sporting heritage. Consequently, horse racing remains the sole sport benefiting from a government-enforced levy, set at 10% of the annual gross profits for bookmakers earning over £500,000 from British racing wagers. These funds are overseen by the Horserace Betting Levy Board (HBLB) to support breeding, scientific research, and veterinary training. The levy generated £108m in 2025, an increase from the £105m recorded in 2024. Baroness Twycross identified two primary factors for maintaining the current rate, starting with the broader gambling tax adjustments outlined in the 2025 Autumn Budget. Chancellor Rachel Reeves previously revealed that Remote Gaming Duty will jump from 21% to 40% this April, while General Betting Duty (GBD) is set to rise from 15% to 25% in April 2027. While these hikes impact online operators, British horse racing is excluded from the GBD increase, keeping its rate at 15% alongside the existing 10% racing levy. Additionally, the government declined to expand the levy to include international racing, keeping the focus strictly on domestic British events. Officials argued that the current levy, combined with commercial prospects, ensures a sufficiently strong future for the relationship between the betting and racing sectors. The announcement referenced findings from a review initiated by the previous administration, which concluded in April 2024. “The Government remains a firm supporter of racing. We back efforts to modernize governance, update the fixture calendar, and enhance horse welfare,” stated Baroness Twycross, adding that they will continue collaborating with the BHA and other stakeholders. BHA expresses opposition The British Horseracing Authority (BHA), the sport's governing body, has made its frustration with the decision very clear. BHA CEO Brant Dunshea criticized both the duration and the conclusion of the process, stating it was disappointing that a three-year review resulted in no change to the rate. Dunshea noted that the industry participated in discussions in good faith, providing evidence of the widening gap between the costs of staging races and the revenue received from betting. He also suggested a shift in the government's position, pointing out that the Department of Culture, Media and Sport (DCMS) appears to have moved away from its earlier stance. Prior to the Budget, the DCMS had cautioned the Treasury that racing would see little benefit from a tax carve-out unless it was paired with a levy increase. Dunshea questioned why the DCMS now considers a rate change unnecessary just months after that warning. He warned that the industry faces significant challenges, including post-pandemic attendance issues, a stagnant levy, and the implementation of affordability checks from the Gambling Act Review White Paper. He suggested that if the government refuses to raise the levy, it should at least halt the introduction of affordability checks that could jeopardize the sport's financial future. The BHA also disputed the government's perspective on returns, claiming the sport receives less than 3% from the gambling sector, compared to 7.7% in France and 8.4% in Ireland. This decision may further strain the link between racing and betting, which was already under pressure during last year's tax debates, despite the BHA's ongoing cooperation with firms like Flutter Entertainment. Internal friction is also reportedly rising among major stakeholders like the BHA, the Jockey Club, Arena Racecourse Company (ARC), and the Racecourse Association (RCA) regarding the sport's strategic direction. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - This accolade highlights N1 Partners’ robust growth trajectory in Central and Eastern Europe, acknowledging its results-focused affiliate network, high-converting brands, and innovative projects like the N1 SEO Traffic Cup—efforts that consistently aid partner expansion and revenue maximization across key markets. Press release.- N1 Partners claimed the Best Affiliate Program in Central and Eastern Europe title at the GamingTECH Awards 2026, held during the HIPTHER Prague Summit, representing another key achievement in its growth and industry acknowledgment. This success showcases the robustness of N1 Partners’ affiliate network and its ongoing commitment to providing results-oriented solutions for partners in key markets. Alexa Bond, head of Affiliates at N1 Partners, commented: “This award reflects the effort we’ve invested in developing more than just an affiliate program. We aim to build a resilient, dependable ecosystem where partners can expand with assurance, backed by transparent operations, top-performing products, and a team that grasps the market’s practical challenges. It’s rewarding to see this strategy gain industry recognition, and we view it as encouragement to keep advancing.” N1 Partners remains distinguished by its blend of high-converting brands, adaptable partnership structures, and a product-centric strategy for user retention and monetization. Boasting strong Reg2Dep performance in Tier-1 regions, customized offers, and an expanding lineup of casino and sportsbook brands, the firm equips partners with reliable resources to scale operations and boost revenue. A critical element contributing to this recognition is N1 Partners’ emphasis on results-focused initiatives that directly foster partner growth. A recent example is the N1 SEO Traffic Cup, a flagship affiliate competition centered on SEO traffic. The campaign encourages partners to compete by generating high-quality traffic, enhancing their N1 Cup Score, and ascending the leaderboard to access premium rewards. The company noted: “N1 Partners extends our heartfelt gratitude to HIPTHER for this acknowledgment and to all our partners, whose trust and collaboration remain the driving force behind our growth. This achievement would not have been possible without you.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The DOCV maintains that the estimates provided by Germany’s gambling authority remain imprecise. Germany.- Simon Priglinger-Simader, vice president of the online casino trade body DOCV, has challenged the federal regulator’s most recent data regarding the nation's illegal gambling market. He characterized the channelisation statistics as “conservative” and lacking accuracy. The study commissioned by the GGL and performed by the Blockchain Research Lab calculated a channelisation rate of 77.03 per cent, suggesting that regulated gambling platforms comprised just over three-quarters of the German online market in 2025. Unlicensed gross gaming revenue (GGR) was projected at €547m for 2024, marking a 17 per cent rise from the €466m recorded in 2023. While the GGL stated the results aligned with their projections, Priglinger-Simader argues the research was compromised by “non-representative sampling,” asserting that it failed to reflect the actual extent of the black market and contradicted “observed tax figures.” He contended that turnover in the illegal sector is likely significantly higher, driven by enticing bonus schemes and the absence of constraints like spin or loss limits. He noted that licensed operators have reported feedback from users who migrated to unlicensed sites to bypass stringent regulatory requirements. Furthermore, he highlighted “recall bias,” stating: “When you ask individuals if they engage in illegal gambling, they are highly likely to deny it.” The DOCV asserts that its own 2023 research, conducted by economist Gunther Schnabl from the University of Leipzig, provides a more accurate assessment, indicating that roughly half of German players utilized illegal websites. A revised report from Schnabl is anticipated by mid-2025, which will integrate new Nielsen data and an updated registry of unlicensed operators. In other developments, a survey has sparked debate regarding the influence of gambling advertisements in Germany, while the third national report on gambling prevalence—authored by the Institute for Interdisciplinary Addiction and Drug Research (ISD) and the University of Bremen—has advocated for more rigorous oversight of the legal market. The Glücksspiel-Survey 2025 advises that the federal states and the GGL should prioritize “structural prevention over a reliance on individual accountability to reduce gambling-related risks.” Both of these recent reports may influence the GGL’s evaluation of the first five years of the Interstate Gambling Treaty, which is scheduled for submission to the Bundestag later this year. The regulator has committed to determining whether the current framework has successfully balanced market sustainability, player protection, enforcement of standards, and advertising regulations. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Digital sports media group Better Collective has appointed Thomas Plenborg as its new Board Chair, as the company revamps its international strategy. The company confirmed that Plenborg will replace Jens Bager as Board Chair, after Bager decided not to pursue re-election following more than a decade in the position. Better Collective recognized the 'critical role' the incoming Chair has already served in its corporate evolution, as the company has broadened its presence from Europe to North and South America. New horizons Established in 2004 and based in Copenhagen, Better Collective has grown into one of the largest digital sports media companies specializing in the betting industry and runs one of the sector's largest affiliate networks. The company has established a strong position in key regional iGaming markets, including Latin America through its 2024 purchase of Playmaker Capital. It also participates in other aspects of the iGaming ecosystem, such as responsible gambling through its Mindway AI subsidiary. "We are delighted to welcome Thomas Plenborg as our new Chair," stated Jesper Søgaard, Co-founder and Co-CEO of Better Collective. "Having collaborated with him on the Board for the past year, we have already gained from his extensive financial and strategic expertise. "His background with world-class companies will be extremely valuable as we continue striving to become the premier digital sports media group." Plenborg assumes the board leadership position as Better Collective prepares to enter another sector—the rapidly growing, though controversial, predictions market space. The company intends to utilize its US-focused brands such as Action Network and VegasInsider. This potential new revenue source follows the release of its Q4 and FY25 financial results in February, which showed a minor decline in annual revenue. Plenborg commented: "I want to thank Jens for his leadership and long-term dedication to Better Collective. He has been instrumental in establishing the governance, strategic vision, and growth trajectory over the last ten years. "I now anticipate collaborating closely with the management team and fellow Board members to further develop Better Collective for the benefit of all stakeholders, including customers, partners, employees, and shareholders." This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The merger establishes one of the world’s largest publicly traded gambling groups. Greece.- The merger between Allwyn and OPAP has concluded, forming what Allwyn describes as the world’s second-biggest publicly listed lottery operator, valued at €16bn. The Czech Republic-headquartered operator (previously known as Sazka) has raised its ownership stake in the Greek gambling firm from 51.78% to 78.5%, with the remaining 21.5% to be held by other OPAP shareholders. The transaction, agreed upon in October, builds upon a long-term partnership. Allwyn’s parent entity, KKCG , has held a significant stake in the Greek operator since 2013. Allwyn will now be listed on the Athens Stock Exchange and will maintain a dominant presence in the country, even after abandoning its plans to acquire Novibet due to monopoly-related concerns. OPAP operates the Greek national lottery in addition to a wide-ranging betting and gaming portfolio This step continues Allwyn’s diversification strategy, which commenced with its rebranding in 2022. The company has been expanding globally and into other sectors. It currently operates the UK National Lottery and holds majority stakes in PrizePicks and Instant Win Gaming. Allwyn anticipates that the OPAP transaction will result in greater geographic coverage, a broader product range, improved digital and technological capabilities, a more robust financial foundation, and a heightened focus on responsible gambling and contributions to charitable causes. “This represents a significant strategic milestone for Allwyn, and we embark on our journey as a publicly listed global leader with a strengthened platform, increased financial flexibility, and a world-class team,” said CEO Robert Chvátal. “We are highly confident that our leading market positions, high level of diversification, and strong cash generation put us in a strong position to drive sustainable growth and ongoing value creation as we invest in innovation and future opportunities across our markets. I would like to express gratitude to our shareholders, employees, and regulators for their support as we unite two best‑in‑class organizations to form the second‑largest listed lottery and gaming operator worldwide.” OPAP will streamline its operations into new Greek subsidiaries and relocate its legal headquarters to Luxembourg. KKCG will retain 78% of voting rights, while Allwyn has announced intentions to distribute €0.80 (£0.69) per share to investors. Karel Komárek, founder and chair of both KKCG and Allwyn, commented: “Today, Allwyn enters a new chapter—one that builds on the momentum already defining our business. “Over the past 13 years, we have demonstrated the significant and sustainable value we generate for shareholders, for society, and through the experiences we provide to players. This progress has been rooted in partnership, trust, and a sincere commitment to innovation. Allwyn possesses exceptional potential in the fast-evolving realm of consumer entertainment, and we have the strategic clarity, scale, capabilities, and ambition to shape the future of the industry.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - SBC Summit Americas is set to debut a specialized Prediction Markets Forum to analyze one of the most rapidly expanding and discussed segments within the US sports betting landscape. Scheduled for Thursday, June 11, as part of the event's Breakout Stage, the forum will gather operators, legal professionals, and industry analysts to discuss the growth of prediction markets, the entry of sportsbooks into the field, and the regulatory and integrity hurdles ahead. The four-session track will be moderated by Patrick Everson, a sports betting analyst and contributor to FOX Sports. The recent spike in interest for prediction markets is largely linked to the 2024 presidential election, which pushed event contracts into the public spotlight. Since that time, DraftKings, FanDuel, and Fanatics have all taken steps to enter the sector, while platforms like Kalshi and Polymarket are expanding their reach through high-profile athlete endorsements and multi-year league partnerships. However, the industry faces legal uncertainty due to conflicting federal decisions and a surge in state-level enforcement actions and lawsuits from gaming regulators. “Prediction markets are set to be a defining feature of the American market by 2026, though the ambiguity between financial trading and traditional wagering presents significant challenges for the sector,” stated Rasmus Sojmark, CEO and Founder of SBC. “This forum will gather the key figures influencing this space to help the industry understand the road ahead.” The program begins with an introductory session, Prediction Markets 101. Speaker Dan Zucker (President, Zucker Media Group) will explore the evolution of event contracts from 19th-century economic hedging to their current status as a potential billion-dollar industry. He will also explain the mechanics of these markets, the reasons for their rapid growth, and their influence on the modern gambling sector. Over the past 18 months, several prominent US operators have moved into the world of event contracts. In the session "How Sportsbooks Are Entering the World of Event Contracts," experts Dr. Laila Mintas (CEO, Dr. Mintas Consulting), David Huffman (COO, Sporttrade), and Dustin Gouker (Founder, The Closing Line) will discuss the motivations behind these moves and whether state-level partnerships are a vital part of their strategy. The "A Question of Compliance and Integrity" panel will focus on the legal and regulatory hurdles facing US prediction markets. Legal expert Dan Wallach (Partner, Wallach Legal) will analyze the regulatory landscape, ongoing lawsuits from gaming groups and states, and the resulting compliance issues for operators. Looking forward, the "What’s the Future of Futures?" session will consider the long-term effects of prediction markets on the betting industry. Speakers Ilya Beylin (Associate Professor, Seton Hall University School of Law), Robin D Hanson (Associate Professor, George Mason University), and Chris Gerlacher (Senior Political Reporter and Industry Analyst, Prediction News) will discuss potential Supreme Court involvement and the tension between land-based opponents and online sportsbooks seeking to integrate these markets. This subject will also be explored on the Leaders Stage in a panel titled “The Current State of Prediction Markets in the US.” Experts Joshua B. Sterling (Partner, Milbank) and Alex Kane (CEO, Sporttrade) will review the evolution of these markets across North America and the reactions from investors, regulators, and operators to the shifting environment. The Prediction Markets Forum is a key component of the two-day SBC Summit Americas conference. In addition to the Breakout Stage, attendees can explore sessions on sports betting, casino gaming, payments, technology, compliance, affiliation, leadership, and player safety across North and Latin America. Secure Your Entry to SBC Summit Americas: VIP Pass – Priced at $700, providing full access to the conference agenda, expo floor, the Food Festival, and evening networking events. Expo+ Pass: Available for $95, offering access to the expo floor and all conference sessions (excluding evening networking events). Complimentary Operator & Affiliate Passes: Qualified operators and affiliates may apply for free passes for SBC Summit Americas, subject to approval. Apply for Your Complimentary Operator Pass | Apply for Your Complimentary Affiliate Pass. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - SBC Summit Americas is set to launch a dedicated Prediction Markets Forum, which will dive into one of the fastest-growing and most hotly debated verticals within U.S. sports betting. Scheduled for Thursday, 11 June as part of the Breakout Stage, this forum will gather operators, legal experts and industry analysts to look into the growth of prediction markets, the ways sportsbooks are entering this space, and the regulatory and integrity challenges that are defining its future. The four-session lineup will be chaired by Patrick Everson, a sports betting analyst and contributor for FOX Sports. The recent boom in prediction markets can be traced directly to the 2024 presidential election, which pushed event contracts into the mainstream. Since that election, DraftKings, FanDuel and Fanatics have all taken steps to build a presence in this space, while platforms including Kalshi and Polymarket continue to grow in prominence via high-profile athlete sponsorships and multi-year league partnerships. However, a rising tide of lawsuits and enforcement actions from state and gaming regulators, paired with conflicting federal court rulings, has left compliance requirements far from straightforward. “Prediction markets will shape the U.S. market in 2026. But navigating the gray area between financial trading and traditional sports betting is creating tangible uncertainty for this industry,” said Rasmus Sojmark, CEO and founder of SBC. “This forum will bring together the leaders who are building this space to help the sector understand what lies ahead.” The forum will open with the introductory session, Prediction Markets 101. Dan Zucker, President of Zucker Media Group, will walk through how event contracts evolved from 19th-century economic hedging into a potential billion-dollar vertical. Along the way, he will break down how prediction markets actually operate, why their growth has accelerated so rapidly, and what their rise means for today’s gambling landscape. Over the past 18 months, a number of major U.S. operators have expanded into the prediction markets space. During the session, How Sportsbooks Are Entering the World of Event Contracts, experts Dr. Laila Mintas (CEO, Dr. Mintas Consulting), David Huffman (COO, Sporttrade), and Dustin Gouker (Founder, The Closing Line) will analyze how and why the region’s biggest operators are making the move and whether state-by-state partnerships could prove essential in their strategy. The panel, A Question of Compliance and Integrity, will address the regulatory and compliance challenges facing prediction markets in the U.S. Legal specialist Dan Wallach (Partner, Wallach Legal) will examine the regulatory framework governing event contracts and discuss the lawsuits brought by states and land-based gaming groups and the compliance challenges facing operators. Looking ahead, What’s the Future of Futures?, will examine the long-term impact of prediction markets on the betting industry. Speakers Ilya Beylin (Associate Professor, Seton Hall University School of Law), Robin D Hanson (Associate Professor, George Mason University), and Chris Gerlacher (Senior Political Reporter and Industry Analyst, Prediction News) will discuss the potential consequences of Supreme Court scrutiny and what the future may hold for land-based operators opposing prediction markets and online sportsbooks seeking to integrate them. The topic will also be covered on the Leaders Stage during the panel “The Current State of Prediction Markets in the US.” Experts Joshua B. Sterling (Partner, Milbank) and Alex Kane (CEO, Sporttrade) will examine how prediction markets are evolving across North America and how operators, regulators, and investors are responding to the rapidly changing landscape. The Prediction Markets Forum forms part of SBC Summit Americas’ two-day conference programme. Alongside the Breakout Stage, delegates can attend sessions covering sports betting and casino, payments and technology, regulation and compliance, affiliation, leadership, and player protection across North and Latin America. Secure Your Ticket to SBC Summit Americas: VIP Pass – Our VIP Passes are available for just $700. You’ll have access to the full conference agenda, show floor, complimentary food at our Food Festival and our evening networking events! Expo+ Pass: Includes access to the expo floor and all conference sessions (does not include access to evening networking events). Get Your Expo+ Pass at $95. Complimentary Operator & Affiliate Passes: Operators and affiliates can apply for free passes for SBC Summit Americas, subject to approval. Apply for Your Complimentary Operator Pass | Apply for Your Complimentary Affiliate Pass. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - BC.Game has named Kar Kheng Giam as its new Chief Executive Officer, entrusting him with the significant responsibility of guiding the crypto betting brand's often-debated strategic direction. Giam, known as "KK," previously held a position at Coyote Bioscience, a biotechnology research firm based in Beijing that focuses on AI, big data, reagents, and system platforms. He served as Vice President – International at the company from 2021 to 2023, followed by a consultancy role from 2023 to 2025. His initial venture into the gaming and entertainment sector occurred in 2012 when he co-founded both Topgame and Tinymobi. These mobile game development firms, based in Beijing and San Francisco, created casino and social games, such as slots-style offerings. This background likely drew the interest of BC.Game, a company focused on crypto and technology. “BC.Game has cultivated a robust global community through the integration of innovative technology and captivating entertainment experiences,” Giam commented. “I am enthusiastic about assuming this position during a period of considerable opportunity for the company. Given the rising demand for transparent, user-centric platforms and the increasing embrace of crypto in online gaming, we are strategically positioned for global expansion. “My primary objective will be to reinforce our presence in regulated markets, improve the platform experience, and consistently foster trust among our users.” Numerous Factors to Address Giam assumes leadership at BC.Game during a pivotal moment for both the nascent and largely unregulated crypto betting sector, as well as for the broader betting and gaming industry. Increased taxation in Europe and Latin America is considerably impacting the conventional, fiat-based betting market. Regulatory landscapes are also evolving, with national bodies such as the UK Gambling Commission (UKGC) and the Dutch KSA showing heightened vigilance towards unlicensed activities. Within the UK, BC.Game is primarily recognized for its football sponsorships, notably serving as the official front-of-shirt sponsor for EFL Championship club and 2015/16 Premier League champions Leicester City FC. Nevertheless, the widespread presence of unlicensed betting firms in English football has generated controversy. Companies such as BC.Game pursue partnerships in English football because of its global appeal, supporting their marketing goals in regions like Asia, Africa, and other territories. The UK government, however, appears poised to prohibit unlicensed sponsors from British sports, with a consultation currently underway. This development could potentially conclude BC.Game’s collaboration with Leicester, although it remained uncertain whether the two parties planned to extend their agreement beyond the current season. Furthermore, uncertainties persist regarding BC.Game’s operational framework and long-term viability. The company held a Curaçao license for an extended period, but following a legal disagreement with the local regulator and reports of bankruptcy in 2024, it has since obtained a license from the Indian Ocean island of Anjouan. The appointment of a new CEO, particularly one with Giam's extensive experience in the technology sector, indicates BC.Game's strong confidence in having navigated these challenges successfully. Recently, the company has focused on expanding into Africa, exemplified by securing licenses and sponsorship agreements in Kenya last year. It is also presumably monitoring discussions concerning the potential for regulated crypto betting, for instance in Estonia, with considerable interest. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The Dutch gambling regulator has once again targeted JOI Gaming, which operates the Jack’s Casino brand. Kansspelautoriteit (KSA) disclosed that it reached out to the company regarding a marketing violation highlighted in an anonymous tip, which alerted the regulator to a Jack’s Casino advertisement appearing on the Professional Darts Corporation (PDC) website. According to the KSA, although the logo placement itself isn't the main problem, JOI Gaming violated regulations because clicking the logo redirected users to the Jack’s Casino online platform. This constitutes a direct breach of the Netherlands' domestic gambling regulations, which forbid both untargeted iGaming advertising and sports sponsorships by online gambling operators. These provisions were launched in July 2025 as part of a broader reform initiative to revise the Remote Gaming Act (KOA), a process that remains ongoing. The legislative changes also prohibit the use of influencers for gambling promotion—a restriction JOI Gaming has previously violated. In December, the company received a €400,000 penalty (£346,000) for an offense from 2023 that occurred during a major motorsports event. On this occasion, the KSA noted that JOI Gaming promptly adhered to the warning by removing the link from the PDC site, which may prevent further regulatory measures. The entire issue could have been prevented had JOI adopted the same approach it uses in unlicensed markets such as the UK. Customers in the UK can freely visit the PDC website, where the Jack’s Casino logo appears in the Partners section. However, since neither Jack’s nor JOI currently holds a license from the UK Gambling Commission (UKGC), clicking the logo simply returns users to the PDC website. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Spain-headquartered gambling giant Codere is reportedly poised for an impending sale that could value the company at more than €2bn (£1.73bn). Per Spanish publication EXPANSIÓN, the firm has engaged financial advisors Jefferies and Macquarie as it readies for a transaction in the coming weeks. Codere Online success may attract suitors The Codere deal, involving Spain’s second-largest industry player behind Cirsa, would encompass its expanding Codere Online division. Codere Online has been listed on the Nasdaq stock exchange since 2021 and has encountered notable setbacks, including delisting notices and suspension threats. However, these issues have now been resolved, with the company reporting a 6% year-on-year increase in total 2025 revenue, rising from €212m to €224m (£195.2m). Overall, Codere’s 2024 revenues reached €1.3bn, while adjusted EBITDA stood at €179bn. The business is currently owned by around 84 investment funds, with Davidson Kempner’s 13.3% stake being the only significant holding and the sole one exceeding 10%. It operates across Latin America and Southern Europe, with its home market of Spain, along with Italy, Mexico, and Uruguay, serving as key revenue-contributing markets. Spain to clamp down This development coincides with a period of change in Spain, where Andrés Barragán, Secretary General for Consumer Affairs and Gambling, stated last month that licensed companies in the country should prepare for a year of regulatory changes and new compliance mandates. The country already enforces some of Europe’s strictest regulations, yet gross gambling revenue (GGR) continues to grow, posting a year-on-year increase of over 18% in Q2 2025. A sale of Codere to another gambling group may see it overtake Cirsa and international Spanish operators such as Betway and Entain’s bwin as the market leader—though Cirsa has also made clear that Latin American M&As are a focus for 2026. Regardless, with the 2026 World Cup now on the horizon, a deal of this scale at this time could make a significant impact in Spain’s already affluent but tightly regulated market. SBC News has reached out to Codere for comment. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The fear of over-regulation and excessive interference is driving players toward the black market, where no responsible gambling safeguards or player protection measures exist. This was the primary conclusion drawn during SBC Media’s latest webinar, ‘Are Latin American Players Actually Safer Today?’, which gathered several industry experts to discuss the current state of player protection in the region. The panel featured: Luis Felipe Maia – Founding Partner, MAIA YOSHIYASU ADVAGADOS. Simon Westbury – Strategic Advisor, 1xBet. Simon Vincze – Head of Sustainable & Safer Gambling, Casino Guru. Alfredo Lazcano – Gaming Lawyer, Lazcano Samano. Is excessive regulation undermining player safety? Latin America finds itself at a crossroads regarding gambling regulation. The region is diverse, containing offshore-grey markets, provincially regulated markets, and fully federal or national regulatory frameworks. However, there are instances of regulatory shifts, such as proposals in Brazil to ban sponsorships and tax increase proposals in both Brazil and Mexico, which are raising concerns among operators. The panel unanimously supported regulated markets and the expansion of new markets across Latin America, yet they highlighted clear warning signs that excessive interference does more harm than good. Maia shared his expertise on Brazil’s framework, stating: “It’s a curve. You reach an optimal point of protection, but once regulation becomes excessive, players become less protected because channeling is damaged.” Vincze acknowledged that over-regulation can be detrimental to players but countered the idea that regulated markets are inherently unsafe. “It would be inappropriate to claim that regulation doesn't make them safer, because at least now they have an option that provides a sufficient safety framework and is overseen by an authority.” Player confusion in Latin America The webinar was hosted in partnership with 1xBet, which commissioned SBC Media to produce the International Player Safety Index series. The third part of the series was recently published, focusing on Latin America, and the webinar sessions provided a platform to debate some of its findings. Simon Westbury, Strategic Advisor at 1xBet, recently spoke in-depth with SBC News about the report's findings, reflecting on the lack of regulatory consistency across Latin America. This supports Westbury’s Three Cs theory: if a market lacks clarity, consistency, or communication, a Big C emerges—confusion. “I believe there is a consistency gap across Latin America. We are not suggesting a one-size-fits-all approach to player protection because every player is different, but player protection must be enshrined in every regulatory environment,” he noted. The theory is also supported by practice. Vincze reflected on research he conducted using Google search analysis in Brazil and Mexico to estimate channelization rates in those markets. Following his analysis over a 30-day period, Vincze cited that 74% of specific casino name keyword searches in Brazil were for offshore sites, while that figure stands at 56% in Mexico. For comparison, the UK is around 20%, Sweden 21%, and Spain 27%. Vincze noted: “I believe this is because there is increasingly more exposure on the internet and social media for unlicensed brands, which can advertise through influencers and strong accounts without real enforcement.” Areas for improvement The positive news is that operators have a variety of tools at their disposal to help keep players safe on-site. KYC measures are the primary step, but others like deposit limits, time limits, and cooling-off periods have also been cited as useful for players globally. However, the panel noted that these tools can create more confusion than benefit if not applied correctly. Lazcano stated: “Safer gambling tools can be difficult to use, and operators don't know how to properly explain their usage to players. In the worst-case scenario, these tools might simply be ignored by players.” Maia cited another Brazilian example where a national self-exclusion list was introduced. However, due to a lack of understanding regarding its purpose, it has resulted in fraud against operators rather than aiding players. He said: “We don’t see the regulator and the government supporting the regulated market. We had people with social benefits banned from playing, and then threats to increase taxation in Brazil. The message this portrays, and the result, is that Brazilian authorities are driving players to the illegal market.” Westbury noted that tools should focus on education and making the experience fun and engaging, rather than being limiting and, in his words, clinical. “I think sometimes we get it wrong as an industry. Some of these tools are intrusive. No one likes going to the doctor or the dentist because of the clinical environment; it’s generally not enjoyable. I think we actually need to focus on education. Players need to be educated about these tools.” Watch the entire session and hear the full range of insights and opinions from the panel here. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Super Group identifies potential amidst the turmoil as the UK gambling sector prepares for a significant financial impact from the upcoming tax changes scheduled for next week. Neal Menashe, the CEO of Super Group—the parent company of the major international brand Betway—shared his thoughts on the new 40% online gaming tax during a video episode of the iGaming Daily podcast. Menashe aligns with the general consensus among UK betting industry leaders that the tax increases starting in April will be detrimental to both the sector and the broader economy. He argued that excessive taxation prevents profitability, ultimately driving revenue away from regulated markets toward illegal, unlicensed operators. According to Menashe, a balanced tax rate on gross gaming revenues (GGR) should fall between 15% and 25%, which aligns with the current UK rates of 21% for remote gaming and 15% for general betting. While Super Group will be impacted by these changes, Menashe expressed strong confidence that the company will remain resilient and potentially emerge in a stronger competitive position. He noted that Q4 financial reports estimated a $50 million impact in the UK before any mitigation strategies were applied. Menashe expects marketing costs to decrease and operational efficiency to improve, noting that smaller competitors may be forced out of the UK market due to rising costs. He also highlighted that recent investments in their UK product have already resulted in positive performance gains. Africa – The Primary Growth Driver for Super Group Despite the focus on the UK, Africa represents the primary future for Super Group and its Betway brand, a strategy that was in place long before the UK tax adjustments. Betway maintains a dominant presence in South Africa, where the betting industry has become a significant contributor to the national economy according to government data. Menashe revealed that Africa accounts for roughly 40% of Super Group’s total revenue, with the total addressable market (TAM) for African iGaming projected to reach $11 billion by 2025 and $22 billion by 2030. He attributed this expansion to factors like population growth and increased smartphone and mobile money usage, noting that South Africa remains their most established and well-regulated market. While the company has seen strong results in Botswana since its February 2025 launch, it is currently refining its approach in Nigeria to better suit that specific market's mobile-first landscape. Prioritizing Brand and Product Excellence To address Africa's complex payment systems, Super Group has implemented innovative solutions like its own stablecoin and manages over 150 different payment integrations across the continent. Although competition is increasing from firms like Kaizen Gaming, bet365, and Betsson, Super Group remains confident in its market position. Menashe noted that the company has gained valuable insights from its past experiences, including its decision to exit the US market last year. He compared Super Group’s influence in Africa to the dominance of FanDuel and DraftKings in the United States. He concluded by emphasizing that long-term success depends on the combination of a powerful brand, a superior product, and an efficient back-office infrastructure. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Romania’s gambling regulatory body has requested a criminal probe into an affiliate found diverting consumers to unlicensed gambling platforms. A press statement disclosed that the National Office for Gambling (ONJN) has reached out to the Directorate for the Investigation of Organised Crime and Terrorism (DIICOT), seeking help with the case. The details showed that an affiliate licensed by the ONJN has been serving as a portal to illegal gambling sites, connecting players directly to offshore operators. “The affiliate’s website operates as a commercial middleman that, under specific technical circumstances, steers or redirects users (prospective players) to gambling operators lacking a Romanian license,” the ONJN stated. “These sites are accessible in Romanian, and any Romanian citizen can register an account and make deposits to engage in gambling activities.” A notable detail highlighted by the regulator is that the affiliate website featured a hidden front-end interface, meaning not all users viewed identical content; instead, there was a selective presentation of options promoting customized offers based on the user’s IP address location. The ONJN insists that this technology was deliberately put in place to repeatedly promote unlicensed gambling in Romania by intentionally bypassing regulations. “This practice is not an accidental redirection but a deliberate technical mechanism, crafted to gain improper advantages and evade Romanian laws, with the aim of promoting prohibited or restricted content.” One of the identified illegal websites was a company named NV Casino. An illegal operator with similar initials, Novatech Solutions N.V. Casino, was recently issued a record €24.9m (£21.6m) fine in the Netherlands for comparable violations. Vlad-Cristian Soare, President of the ONJN, remarked: “The ONJN’s mission is to uphold a responsible, legal, and transparent gaming framework, and any mechanism designed to evade the law and expose Romanian consumers to unlicensed platforms poses a direct threat to public interest. “We will continue to take strong action whenever we detect such practices and collaborate with relevant authorities to safeguard both players and market integrity. Those responsible will be held legally accountable.” In recent months, Romania has launched an effort to bolster its gambling market by reducing harm risks and enhancing oversight of licensed operators. Measures to restructure the domestic market that have garnered substantial political backing include increasing the minimum gambling age to 21, restricting gambling advertising, and developing new approaches to self-exclusion. Soare has consistently expressed his dedication to improving Romania’s gambling market since assuming the role of ONJN President in May last year, following a period when the regulator faced significant controversy over nearly a billion euros in uncollected taxes. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Allwyn has concluded its integration with the Greek gaming company OPAP, cementing its status as one of the premier global publicly traded gambling entities in the process. The merger terms were originally established in October. **KKCG**, the Czech investment firm behind Allwyn, has maintained a significant stake in OPAP since 2013. Through this union, Allwyn will list on the Athens Stock Exchange, positioning itself as a dominant force in the Greek market. OPAP manages the Greek national lottery and holds a prominent role in the country's betting and gaming sectors. This move continues Allwyn’s strategic shift, which began with its transition from SAZKA Group in 2022. The firm is evolving into a lottery-focused entertainment provider with interests across various segments. Allwyn anticipates that the OPAP integration will provide market leadership, broader geographic and product reach, enhanced technological and digital assets, a more robust financial foundation, and a heightened commitment to social responsibility and charitable contributions. Robert Chvatal, CEO of Allwyn, remarked: “This represents a pivotal strategic achievement for Allwyn. We embark on our path as a listed global industry leader with a reinforced platform, greater financial agility, and an elite team. “We are confident that our top-tier market positions, extensive diversification, and solid cash flow will enable us to achieve sustainable growth and deliver value as we pursue innovation and new opportunities across our markets. “I want to express gratitude to our shareholders, staff, and regulators for their assistance in uniting these two premier organizations to form the world's second-largest listed lottery and gaming firm.” Allwyn’s path to the Athens exchange Lotteries remain the foundation of Allwyn’s business, with primary assets including the UK National Lottery, the Czech Lottery, the Greek lottery (via OPAP), and the Illinois State Lottery, among others. The company’s presence in sports wagering has grown through KKCG’s involvement with OPAP. It further broadened its sports entertainment footprint last year by acquiring a majority stake in PrizePicks, a US-based daily fantasy sports (DFS) provider that has since expanded into prediction markets. Not every initiative has succeeded. A plan to acquire a controlling interest in Novibet, a prominent Greek betting firm, was abandoned earlier this year following input from the Hellenic Competition Commission (HGC). Despite this, Allwyn remains on solid footing—and with the OPAP merger finalized, the company is unlikely to be impacted by the cancelled Novibet deal. The merged Allwyn-OPAP entity boasts an estimated market capitalization exceeding €11bn (£9.5bn), placing it in the same tier as Entain (owner of Ladbrokes Coral and bwin) and Flutter Entertainment. KKCG will retain 78% of the voting rights in the unified company. Allwyn also intends to issue a dividend of €0.80 (£0.69) per share to its investors. Karel Komarek, Founder and Chairman of both KKCG and Allwyn, stated: “Today marks the start of a new era for Allwyn, building on the momentum that already defines our business. “Over the last 13 years, we have demonstrated the lasting value we generate for stakeholders, society, and players. This success is rooted in collaboration, trust, and a dedication to innovation. “Allwyn possesses immense potential in the changing consumer entertainment landscape, and we have the vision, scale, and drive to shape the industry's future.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The decision by CyLimit, a cycling-focused web 3 startup, to become the first JONUM operator to submit its regulatory declaration to France’s Autorité Nationale des Jeux (ANJ) has highlighted a company that most industry observers would have anticipated being first in line. Naturally, when discussing web 3, NFTs and fantasy betting, that company is Sorare. However, to date, the former unicorn has yet to submit its own declaration to the nation's gambling regulator. With the JONUM legal framework finally launching in France, SBC-Gaming&Co sought to understand why the leading web 3 fantasy betting firm in the sector wasn't the first to file a regulatory declaration, enabling it to commence operations as swiftly as possible in full compliance with its 'home' country's regulations. A Sorare spokesperson stated that there was "no delay and we are in ongoing and constructive discussions with the ANJ at the moment". The company is also "taking the time to finalise the dossier properly and we will make the JONUM declaration promptly". "Our approach is to ensure that the submission is complete and robust from the outset," they added, "the application file is comprehensive and requires a significant amount of detailed information to be provided". Nevertheless, there are several factors that could be weighing on the minds of Sorare's leadership, and while they aren't directly connected to its French operations, it's inconceivable that the company wouldn't be conscious of them. UK court case The first is a case filed against the company by the UK Gambling Commission, scheduled to begin on 15 June. The commission is suing Sorare for providing what it deems to be illegal gambling products without a licence to UK consumers. A subsequent question for Sorare therefore is: if it declares that it operates as a JONUM company in France (where users purchase cards of football players as NFTs, with their value fluctuating based on the on-pitch performances of the players' teams), could it be concerned that this amounts to admitting it is a real money gambling company? Not at all, says the company: "The JONUM framework should not be interpreted, in any way, as an admission that Sorare operates as a real money gambling company. The JONUM framework is actually recognising the unique nature of our activity and explicitly confirms that it falls outside the scope of gambling regulations. "This clarification provides an essential level of legal certainty, strengthens the confidence of our partners, investors and community, and represents a key step for the sustainable development of our model." EU questions A second issue centres on European legal questions. Claire Pinson-Bessonet, a former ARJEL executive and now a public affairs and gaming lawyer, observed on LinkedIn that the European Commission has asked France how the JONUM framework aligns with the European eCommerce Directive of 2000, which permits the free movement of information services between EU Member States. French lawmakers responded that the legislation fell under "the exemption of 'real money gambling activities' provided for in the eCommerce Directive, which therefore does not apply to JONUM". In other words, the EU directive does not apply to JONUMs because those products fall under the real money gambling exemption, which the directive doesn't cover. "But in that case why did they (France) introduce specific legislation for JONUMs if the French authorities consider them to be games of chance?", added Pinson-Bessonet. Interestingly, that appears to be what the Gambling Commission will attempt to prove in its court case against Sorare in June. SBC-Gaming&Co asked Pinson-Bessonet if the EC enquiry about the eCommerce Directive suggests France considers that JONUMs are covered by the gambling exemption. "Yes it is," she said, "hence the line between JONUMs and gambling remains very thin. And when it launched the experimentation in February, the regulator stressed that it would be very attentive to any cross-over." Market realities Equally significant, however, have been Sorare's business decisions. From expending substantial sums on marketing and partnership agreements with top-tier football clubs in the English Premier League and France's Ligue 1, to occupying a space where the company fails to attract the high-spending VIPs that frequent many crypto sportsbooks while its own customers don't produce sufficient volumes to support its ambitions, Sorare has encountered difficulties and fallen short of the hype surrounding its early days, when it was valued at over $4bn. For the French authorities, the entire project has also proved disappointing and consumed legislative bandwidth that could have been deployed far more effectively on other crucial issues – online casino regulation being a clear example. Aside from the bespoke regulatory treatment it received, for now the JONUM vertical will have little impact on France's real money gambling stakeholders; the market will also determine whether the self-declared JONUM operators succeed or fail. Meanwhile, ANJ is embarking on a three-year regulatory experimentation period during which it will monitor companies like Sorare. How many will have entered or exited the market by 2029 remains to be seen. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Digitain has expanded its footprint in the Balkans through securing two key licences in Bulgaria. The gaming technology provider now holds both a manufacturer licence and an importer licence, issued by Bulgaria’s national regulator, the National Revenue Agency. Both certifications will allow Digitain to grow its market share in Bulgaria further, by offering local partners a broader yet fully compliant suite of products and tools. The manufacturer licence permits the company to offer custom in-house developed products built specifically to match the needs of the Bulgarian market. Meanwhile, the importer licence paves the way for distributing third-party products that widen Digitain’s on-ground offering in the country. Digitain has prioritized active expansion across Eastern Europe, identifying the region as a major opportunity to diversify its partnership network through a range of prospective new collaborations. Speaking with SBC News at last year’s SBC Summit Lisbon, Hmayak Arakelyan, Digitain’s regional Head of Sales, said: “When we look at the region country by country, in Greece we partner with Betano, which brings extensive international experience. In Romania, we work with Superbet, who do an excellent job driving innovation across the market. “In every country, we work with one or two major operators that have the technological expertise and innovative teams that shape and influence the wider betting and gaming industry.” These new Bulgarian licences represent the next step in the Armenian tech firm’s pan-European expansion push. They come after the company secured supplier licences in the UK and Isle of Man in February, and signed a partnership deal with Serbian operator AdmiralBet in early March. Commenting on Digitain’s latest milestone, Arshak Muradyan, Group Chief Compliance Officer, added: “Securing both licences in Bulgaria is an important step in strengthening our presence across regulated European markets. “It allows us to deliver both our in-house solutions and a wide range of certified third-party products in full compliance with local regulatory requirements. This dual capability ensures our partners can confidently operate and scale their business in the Bulgarian market with a reliable, fully compliant product offering.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Following earlier media speculation, Daniele Cardoso has been officially appointed as the new Secretary of Brazil's betting regulatory body, the Secretariat of Prizes and Bets (SPA). While no official announcement has appeared on the website of the SPA, which operates under the Brazilian Ministry of Finance, the confirmation came from Dario Durigan, the Minister of Finance, via X. Yesterday, Durigan posted on the social media platform, affirming that Cardoso would lead the SPA under his supervision. Her appointment occurs at a pivotal juncture for both the Brazilian betting industry and its regulatory framework. I am pleased to share news about the Ministry of Finance team. Rogério Ceron will be the new executive secretary. I trust in his ability to deliver, and I highlight that his work at the Treasury was fundamental for us to advance our agenda in recent years. — Dario Durigan (@DarioDurigan) March 23, 2026 Previously, Regis Dudana served as Secretary of the SPA from April 2024, where he oversaw the introduction of the regulated betting market, locally referred to as ‘Bets,’ in January 2025. He was subsequently promoted to Secretary of Economic Reforms in January of the current year. This month, a significant reshuffle within the Ministry led to Fernando Haddad, the Minister of Finance, stepping down from his position to pursue the governorship of Sao Paulo state. This move is a crucial goal for Brazil's governing Workers Party (PT), led by President Lula da Silva. Durigan was then promoted to Minister of Finance earlier this month, succeeding Haddad. He has now definitively confirmed Cardoso's appointment to lead the regulatory efforts for Brazil's nascent betting industry. Cardoso assumes this leadership position amidst an intense political discourse surrounding betting in Brazil, as numerous policymakers, including President Lula, adopt an increasingly adversarial stance towards the sector. President Lula, who initially approved the launch of the Bets market on January 1, 2025, in late December 2024, has since grown considerably more critical of the regulated industry and its broader societal effects. Furthermore, he has actively pursued increased tax revenues from the sector, ultimately achieving his objective with the approval of a tax rate hike on gross gaming revenue (GGR) from 12% to 18% by 2027. Concurrently, the domestic industry remains engaged in an arduous struggle against Brazil's persistent grey and black markets. The sector now confronts impending taxes, political examination concerning aspects such as marketing, and the evolving landscape of prediction markets. Kalshi, recognized as one of the two largest global prediction platforms alongside Polymarket, recently established operations in Brazil. Nevertheless, it remains uncertain which regulatory body—either the SPA or the Brazilian Securities and Exchange Commission—will oversee these platforms. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Fortuna Entertainment and Endorphina are sounding the alarm over ‘Brand Spoofing’—the imitation of regulated brands and technologies that is spreading across CEE markets with no clear avenues for intervention. Compared to its neighboring countries, the Czech Republic has seen relatively few disruptions in the governance of its gambling sector and licensing processes. The home market panel at the HIPTHER Prague Summit 2026 even praised the oversight provided by the Czech Ministry of Finance (MoF) and Celní Správa, the Customs Authority, in implementing much-needed player protection measures introduced from 2024 onward. In the years since, Czech gambling licenses (both online and retail) have adapted to heightened requirements for public protection, with authorities and license holders working together to exclude up to 700,000 citizens from gambling through the RVO register. However, not all is tranquil along the banks of the Vltava, as Czech industry leaders are raising concerns about a new and growing threat: ‘brand spoofing’. No funny business Jan Holub: Fortuna Entertainment The term might conjure images of fake handbags or cheap counterfeit goods sold at beach resorts, but as criminal networks target online spaces using AI-driven tactics, brand spoofing is far from a trivial issue, according to Jan Holub, Compliance Lead and Member of the Supervisory Board at Fortuna Entertainment. Holub detailed how “bad actors replicate the digital identity of a gambling brand,” copying web assets, domains, user experience (UX) environments, and even customer communications to trick users into “disclosing sensitive information or downloading malicious software.” Aided by AI, Holub has observed the evolution of ‘spoofed environments’ that not only mimic front-end brands but also replicate backend systems. Capitalizing on the brand recognition and marketing efforts of regulated operators, these spoofed platforms can generate high engagement with unsuspecting audiences and rake in millions in illicit funds. “We’ve made progress in the Czech market. But I must highlight brand spoofing as a new danger. In my role at Fortuna, I see fake brands being promoted online via Google, Facebook, and app stores,” Holub stated. “We immediately ask these platforms to take them down, but the response is slow. These fake websites or apps can remain active for two or three weeks.” While cooperation with Czech authorities is strong, Holub questioned the lack of accountability among big tech and media platforms for protecting the intellectual property (IP) of online gambling brands—where enforcement is clearly lacking. A double jeopardy Jan Urbanec – Endorphina These concerns are shared by Jan Urbanec, CEO of Prague-based Endorphina, who noted that spoofing is spreading across markets and rapidly expanding into “the B2B infrastructure of online gambling.” “This poses a double threat to our industry, as the risks are not limited to B2C. These actors can replicate the UX of payment gateways, affiliate websites, CRM processes, and even supplier technologies,” Urbanec explained. As a digital threat, brand spoofing creates multi-layered risks to the stability of regulated markets. Reputational damage occurs quickly and is hard to contain, as consumers often cannot distinguish between a legitimate site and a cloned interface. Addressing this nuanced threat, Urbanec told delegates that Endorphina has tripled its resources to protect IP—emphasizing what he views as regulators’ limited capacity to intervene effectively. “For game developers, there is no meaningful IP protection. We have to monitor every environment, and tracking who is copying our brand, engines, and algorithms is very costly,” he said. Regulators soft on IP protection Gambling regulatory frameworks across Europe, including in the Czech Republic, have largely been designed to identify and block unlicensed operators as standalone entities. They are less equipped to address actors disguising themselves as licensed B2C or B2B incumbents, using brand trust as their primary entry point. Having observed the spread of ‘spoofing’ in the Czech Republic, Holub and Urbanec believe this new AI-driven threat will become a new “health check” for European gambling regulators—one that cannot be addressed through traditional IP blocking alone, as there is growing momentum to strengthen gambling IP protections. As Urbanec concluded: “It’s time to recognize that criminal gangs target gambling for quick profits, while our regulators are focused on rule-making. This must change—we need stronger action on IP and brand enforcement for licensed operators, before it’s too late.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.