Category: iGame

(AsiaGameHub) - Europe's gambling industry is taking an active role in the European Commission's (EC) initiative to combat online fraud throughout the continent. Early this year, the EC started developing an action plan designed to enhance cross-border cooperation among member states in tackling online organised crime. To build a comprehensive strategy, the EC invited stakeholders to provide feedback and share best practices for combating fraud schemes, including gambling industry representatives who have long been fighting the black market. As a sector representative, the European Gaming and Betting Association (EGBA) responded to the EC's request for input by highlighting how illegal gambling providers target unsuspecting players by masquerading as licensed operators. To support its position, EGBA provided evidence including websites with domain names that closely mimic those of legitimate operators, exploiting the regulated market's reputation. Additional evidence revealed illegal mobile gambling apps on Google and Apple platforms, black market promotions on social media, and phishing schemes. The trade association also reminded the EC that illegal gambling platforms accounted for approximately 27%, or €18 billion, of Europe's total online gambling market GGR in 2025. This exposes players to considerable risk, as these platforms lack the protections offered by licensed operators and instead heighten the risk of identity theft, financial losses, and problem gambling. Dr Ekaterina Hartmann, Director of Legal and Regulatory Affairs at EGBA, stated: "Our collected evidence demonstrates how fraudsters are systematically exploiting consumer trust in the licensed gambling sector, endangering European consumers and enabling the illegal online gambling market to expand. "From counterfeit websites and fraudulent applications to phishing operations and social media fraud, these threats resurface as fast as they are removed. Piecemeal national responses to such fraud are insufficient – we require coordinated EU-wide action to prevent consumers and legitimate operators from facing an uphill struggle against fraud." The EC's Action Plan on Combating Online Fraud is anticipated to be adopted in the second quarter of 2026. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Attendees will gain insights from CEOs, CMOs, and marketing specialists as they address the most significant challenges in contemporary marketing, ranging from increasing customer acquisition costs and evolving player behaviors to the expanding influence of AI, data, and new communication channels. Press release.- SBC Summit Malta 2026 is set to feature a specialized marketing program designed to assist brands in reimagining their strategies for acquisition and engagement in the modern era. As regulations become stricter and channels diversify, marketing has evolved into one of the gaming industry's most intricate domains. Teams are now not only competing for attention but also navigating an environment shaped by constraints and continuous change. Scheduled for April 29-30, the event will provide delegates with the opportunity to learn from CEOs, CMOs, and marketing experts as they confront the primary challenges in contemporary marketing, including escalating acquisition costs, changing player behaviors, and the increasing role of AI, data, and new communication avenues. The program is divided into two distinct segments. On Wednesday, April 29, Marketing Unplugged will delve into the strategic approaches required to overcome the industry's most significant marketing hurdles, whereas Marketing in Action, on Thursday, April 30, will focus on practical workshops centered on actual implementation. Rasmus Sojmark, SBC's founder and CEO, commented: “Marketing departments face unprecedented pressure. Expenses are increasing, and the margin for mistakes is diminishing. Offering diverse learning formats, the marketing platform enables participants to grasp the theoretical underpinnings of modern marketing and apply them practically in a manner that aligns with their preferred learning method.” Marketing Unplugged will be presented using various formats aimed at fostering both in-depth contemplation and engagement, ranging from CEO fireside discussions and expert masterclasses to real-time campaign evaluations. Sessions will investigate Malta's emergence as a leading global gaming center, provide leadership and marketing insights directly from industry chief executives, and feature CMOs dissecting actual campaigns live. Specialists will also address how the industry is enhancing its AI regulatory framework and the changing significance of search. The scheduled panels include: Malta: A Global Gaming Hub The CEO Dialogue: Leadership Challenges AI Scrutinized: Governance, Accountability, and Future Horizons Marketing Channels – The Marketing Equilibrium: Allocating and Conserving Resources in 2026–2027 The CMO Assessment: Campaigns Examined SEO Series Marketing in Action will transition from strategic discussions to practical application, offering a series of interactive workshops where participants can develop and test frameworks for immediate implementation. Participants will discover methods for crafting compelling, narrative-driven messages, establishing retention and loyalty structures, and understanding the influence of branding and psychology on player conduct. Furthermore, sessions will underscore how AI and data-powered marketing can boost campaign effectiveness and foster a sustainable competitive edge. The workshops offered comprise: Media & Communication: Transitioning from Sales to Narrative in a Regulated Environment Player Retention and Engagement: Cultivating Enduring Value from Initial Deposit Branding and Behavioral Science: Capturing Consumer Interest and Market Dominance AI and Data-Powered Marketing: Strategies for Developing More Intelligent Campaigns Noteworthy experts scheduled to participate throughout the track include Sam Behar (Marketing Director, Sky Gaming), Sean Bianco (Co-Founder, Gain Change), Conrad Bugeja (Head of SEO at LiveScore Group), Brian Christopher (CEO & Creator, BC Ventures), Alina Famenok (Growth & Partnerships Expert, Former-CEO Already Media), Ivan Filletti (CEO, Gaming in Malta), Nikola Jellacic (CMO, Casumo), Jesper Kärrbrink (CEO, Immense Group), Karolina Moscicka (COO, BugsyEmpire), Francesco Postiglione (CEO, Casumo), Dmitry Starostenkov (CEO, Evenbet), and Marco Trucco (CMO, Immense Group). The SBC Summit Malta 2026 is slated for April 28–30 at the InterContinental Malta, expecting to gather 6,000 industry specialists. Beyond the marketing focus, the conference will also feature specialized programs on product development and regulatory compliance, complemented by two workshop areas dedicated to affiliation and leadership. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The operator of bwin's Danish domain, part of Entain's international sportsbook portfolio, has been fined for breaching national marketing regulations. The Copenhagen City Court imposed a DKK 500,000 (£57,000) penalty following a Consumer Ombudsman complaint regarding ElectraWorks' promotional campaign. The campaign, run by ElectraWorks as operator of the Danish bwin site, was a 'Risk-Free Gambling' promotion. The Ombudsman reported it to Danish police as misleading in 2024 after a consumer complaint. The promotion featured the slogan 'risk free gambling up to 1000 DKK'. After viewing the ad, a consumer placed a DKK 1,000 bet on bwin.dk that lost. After getting a DKK 1,000 free bet, the customer made a second wager that won. However, they complained to the Ombudsman after receiving just DKK 15 in winnings. Both consumer and Ombudsman argue the ad was misleading because the customer finished with less money than started, contradicting the 'risk-free' claim. Torben Jensen, the Consumer Ombudsman, said: "When a gambling firm advertises 'risk-free' betting, consumers should face no financial risk. "I must therefore emphasize that marketing games as 'risk-free' is clearly misleading if consumers can lose money." Ads on Danish political agenda The Court further ruled that bwin's actions constituted 'illegal marketing' under the Marketing Practices Act, which bans advertising that may mislead typical consumers. The court noted 'illegal marketing had occurred for several years', targeting games at young people to attract new customers, requiring extra caution. This fine comes as Denmark overhauls gambling advertising laws to improve consumer protection in its regulatory framework. Denmark re-regulated its gambling market in 2012, ending the Danske Spil state monopoly. Since then, many operators have launched, including LeoVegas (running BetMGM and Nye Expekt sportsbooks), Unibet, bet365 and Stake. The overhaul, led by Taxation Minister Ane Halsboe-Jørgensen, will likely ban marketing during sports events and in public spaces. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The extended multi-year collaboration brings 3D shot tracking, micro-betting options, and live UFC strike analytics to bettors in the United States. Press release.- Sportradar AG has announced the expansion of its long-term agreement with Hard Rock Bet, incorporating official data and odds from the PGA TOUR and Ultimate Fighting Championship (UFC), alongside improved in-play wagering features for its U.S. platform. Users of the Hard Rock Bet Sportsbook will now have access to new live betting options for the PGA TOUR—rights secured by Sportradar via its acquisition of IMG ARENA—such as dynamic micro markets for hole winners and hole scores. These offerings are supported by sophisticated visual tools aimed at elevating the live betting experience, including a real-time leaderboard with play-by-play updates, 3D shot tracking for every hole, and automated round-by-round insights. Regarding UFC events, Hard Rock Bet customers will now enjoy a wider selection of in-play micro markets, covering metrics like strikes landed and attempted, as well as takedowns. These are paired with a live match tracker that provides in-fight statistics, official branding, and fighter imagery to foster a more engaging, data-rich experience for fans. Through this deal, Sportradar remains a key provider for Hard Rock Bet, supplying a diverse range of betting markets and real-time solutions, such as live match trackers, APIs, and an extensive audiovisual portfolio covering over 700,000 annual events across major sports leagues. Eduard Blonk, CCO at Sportradar, stated: “We are delivering the full breadth of our official data, odds, and AV portfolio to Hard Rock Bet users. Integrating our recently acquired PGA TOUR and UFC content enables operators to provide more active in-play betting opportunities and increase fan involvement. We are eager to continue our partnership to improve the live sports experience for Hard Rock Bet customers throughout North America.” Mike Primeaux, executive managing director and COO at Hard Rock Digital, remarked: “By further incorporating Sportradar’s content, we are providing our players with additional ways to interact with the action on our highly-rated app. This collaboration bolsters the unique experience offered by Hard Rock Bet and aligns with our objective of providing a streamlined, personalized journey that keeps fans engaged with the events they value most.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - SBC Summit Malta 2026 will include a specialized marketing track designed to assist brands in evolving their acquisition and engagement strategies for the modern age. As regulatory environments tighten and media channels multiply, marketing has become one of the gaming industry's most intricate sectors. Teams are no longer merely fighting for visibility; they are operating within a landscape defined by constraints and rapid evolution. Scheduled for 29-30 April, attendees will hear from CEOs, CMOs, and marketing experts as they address the primary hurdles of modern marketing, including rising costs, changing player habits, and the increasing impact of AI and data. The agenda is divided into two distinct segments. Marketing Unplugged, held on Wednesday 29 April, will focus on the strategic mindset required to solve the industry's major marketing issues, while Marketing in Action, on Thursday 30 April, will provide workshops centered on practical execution. “Marketing departments are facing unprecedented pressure as costs climb and the room for error diminishes,” noted Rasmus Sojmark, Founder and CEO of SBC. “By offering various learning styles, this stage enables participants to grasp modern marketing theories and apply them through hands-on practice.” Marketing Unplugged will utilize diverse formats like CEO fireside chats, masterclasses, and live campaign reviews to promote deep engagement and discussion. Discussions will cover Malta’s status as a global gaming center, leadership insights from CEOs, and campaign teardowns by CMOs. Experts will also discuss AI regulatory frameworks and the changing landscape of search. Malta: The Global Gaming Powerhouse The CEO Chat Show: Leadership Insights AI Under the Microscope: Regulation and Responsibility Marketing Channels: Balancing Spend and Savings for 2026–2027 The CMO Review: Live Campaign Analysis SEO Trilogy Marketing in Action will transition from theory to practice, featuring interactive workshops where attendees can develop and test frameworks for immediate use. Participants will explore narrative-driven messaging, loyalty frameworks, and the psychological aspects of branding. Sessions will also demonstrate how AI and data can enhance campaign results and provide a competitive edge. Media & Messaging: Storytelling in a Regulated Era Player Retention and Loyalty: Maximizing Lifetime Value Branding and Psychology: Capturing Market Share AI and Data-Driven Marketing: Optimizing Campaigns Speakers appearing throughout the track include Sam Behar (Marketing Director, Sky Gaming), Sean Bianco (Co-Founder, Gain Change), Conrad Bugeja (Head of SEO at LiveScore Group), Brian Christopher (CEO & Creator, BC Ventures), Alina Famenok (Growth & Partnerships Expert, Former-CEO Already Media), Ivan Filletti (CEO, Gaming in Malta), Nikola Jellacic (CMO, Casumo), Jesper Kärrbrink (CEO, Immense Group), Karolina Moscicka (COO, BugsyEmpire), Francesco Postiglione (CEO, Casumo), Dmitry Starostenkov (CEO, Evenbet), and Marco Trucco (CMO, Immense Group). SBC Summit Malta 2026 is set for 28–30 April at the InterContinental Malta, expecting 6,000 industry professionals. The event also features tracks on product, regulation, affiliation, and leadership. Register for SBC Summit Malta The VIP Event Pass is available for €600, providing full access to the three-day conference and exhibition. Expo+ Passes are €150, while operators and affiliates can apply for complimentary entry via the official links. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The organization conducted its inaugural live panel discussion named Stop Losing Talent: 7 Smart Steps for Hiring in 2026. Press release.- SOFTSWISS held its debut Live Panel event, called Stop Losing Talent: 7 Smart Steps for Hiring in 2026, together with Pentasia. The discussion revealed how obsolete recruitment methods cause organizations to lose premier talent and presented a actionable seven-step approach to tackle this issue. Open conversation about recruitment difficulties SOFTSWISS introduced its Live Panel series on LinkedIn to create a forum for transparent industry dialogue. The inaugural session centered on findings from its 2026 iGaming Talent Trends study, created in collaboration with Pentasia, a prominent igaming recruitment advisory firm. The conversation gathered perspectives from throughout the sector, with the speaker lineup featuring top-level executives: Natalia Perkowska, deputy chief HR officer at SOFTSWISS. Sergey Kastukevich, deputy chief technology officer at SOFTSWISS. Andrew Cook, head of Conexus leadership at The Conexus Group. Alastair Cleland, managing director at Pentasia. Recruitment challenges in 2026: the gap between employer and candidate perspectives Throughout the session, specialists analyzed where the recruitment process is breaking down for both parties. From the employer perspective, pressures are mounting from three areas: Rivalry for experienced professionals is heating up throughout the industry. Prolonged internal approval processes are extending recruitment timelines. Locating applicants who possess both technical skills and regulatory knowledge continues to be an ongoing difficulty. Meanwhile, job seekers face ambiguous position descriptions, minimal communication, and scarce information about their application status, which diminishes their interest from the beginning and influences future loyalty. Natalia Perkowska, deputy chief HR officer at SOFTSWISS, stated: “The disconnect between employer expectations and candidate experience is not a single issue – it is a system-level problem. Gaps at each stage of the hiring process accumulate and shape how candidates perceive the company. When these gaps are not addressed, they directly impact both hiring outcomes and long-term retention, making it harder for businesses to compete for high-quality talent.” The perfect seven-stage framework The discussion traced the complete recruitment path and identified where organizations are forfeiting talent, developing a functional seven-step methodology for 2026. Step 1. Pre-Hiring: Identify the challenge, not just the position Step 2. Sourcing: Consider worldwide options, not just nearby Step 3. Screening: Evaluate for situational fit, not merely abilities Step 4. Decision and Offer: Quickness demonstrates sophistication Step 5. Onboarding: Positive beginnings yield powerful results Step 6. Retention: Continuous learning keeps employees engaged Step 7. Post-Employee Experience: Brand perception continues after departure Alastair Cleland, managing director at Pentasia, noted: “Talent loss does not happen at a single point – it occurs across the entire hiring system. From role definition to onboarding and retention, gaps accumulate and directly impact outcomes. The level of discussion we saw, including a nearly two-hour session, reflects how deeply hiring now affects business outcomes in 2026.” The complete discussion can be accessed on LinkedIn, offering an in-depth review of the seven-step methodology, including recommended practices and pitfalls at each phase as examined by sector specialists. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The firm has received recognition in the Central and Eastern European market during the GamingTECH Awards 2026. Press release.- GR8 Tech has secured the title of Best Sports Betting Provider in Central and Eastern Europe at the GamingTECH Awards 2026, further solidifying its status as a premier sportsbook technology partner within the region. Having claimed the same award in 2025, this recent accolade highlights the company's sustained excellence and ongoing advancements in its sportsbook platform. Dinos Doxiadis, head of sportsbook at GR8 Tech, remarked: “This honor is particularly significant as it arrives when operators are demanding more from their sportsbook solutions. They require high performance during peak traffic, greater autonomy in trading and promotional activities, and a product that facilitates rapid adaptation to changing market demands. These are the areas where we have concentrated our investments, particularly with the upcoming World Cup.” As operators brace for increased event-driven traffic, intensified competition for player acquisition, and heightened expectations regarding in-play betting and user engagement, the caliber of sportsbook technology is increasingly critical. GR8 Tech is addressing these needs by enhancing the manageability and scalability of its sportsbook, while improving its ability to turn player interest into revenue. For GR8 Tech, this award serves as further validation that its sportsbook strategy is yielding results. With the World Cup on the horizon, the company remains dedicated to providing operators with a more robust product for the year’s most significant betting event, with further updates to the sportsbook expected in the near future. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The most recent FY25 financial results from Playtech Group have shown that the company is lagging in B2B revenue during a period when it is moving away from B2C operations. B2B revenue from last year's trading amounted to €688.3m, a 9% decrease from the €754.3m recorded in 2024. Adjusted EBITDA fell by 36% to €141.4m compared to FY24's €222m, while post-tax profit was €44.2m – a 28% year-on-year decline. The key factor affecting performance was the revised Caliente Interactive agreement at the end of 2024, under which Playtech ceased receiving extra B2B service fees in the first half of 2025 and began receiving dividend payments as a 30.8% equity stakeholder from the second half onward. Strategic regional priorities In contrast to the B2B revenue figures, B2C operational revenue stood at €78.5m (FY24: €97.8m), influenced by the €2.3bn sale of Italian gambling major Snaitech to Flutter Entertainment, along with a further B2C scaling back in Germany through the sale of domestic brand HAPPYBET. Nonetheless, a significant bright spot for Playtech in FY25 was its advancement in North America. Revenue across the US and Canada surged by 71% year-on-year on a constant currency basis, rising from €29.8m to €48m. The company noted that this performance was fueled by strong activity from clients such as DraftKings, FanDuel, Hard Rock Digital, and Delaware North. Live Casino has emerged as a key driver for Playtech’s US operations, the company confirmed, with the number of live tables operated by the firm nearly doubling year-on-year across its studios in New Jersey, Michigan, and Pennsylvania. Turning to Latin America, the region was labeled a "core strategic priority" by company management, even as domestic revenue fell by 27% to €162m, directly attributed to the revised Caliente agreement and the introduction of VAT in Colombia. Still, the regulation of Brazil at the start of last year helped mitigate a more severe impact, with Latin America revenue actually increasing by 8% year-on-year when excluding Caliente. Colombia also remains a viable medium-term opportunity due to Playtech’s local partnership with Wplay and the potential for the government to reduce the 19% VAT on online gambling deposits to a 16% tax on a player’s GGR. Despite tax challenges, B2B revenue in Europe grew by 4% year-on-year to €207.4m. Poland, Spain, Greece, and France were identified as top-performing markets for Playtech throughout 2025. UK revenue, calculated separately from Europe, decreased by 6% year-on-year but retains key priority status for the Isle of Man-based company. The public Playtech Evolution AB dispute… The company also provided an update on its ongoing case with Evolution AB, stating: "Evolution has not sought permission from the New Jersey Court to add any group entity to the proceedings, and no claim has been served on Playtech plc or any of its subsidiaries." In October 2025, Stockholm-listed Evolution released a statement alleging that Playtech had hired Black Cube, an Israeli private intelligence firm that markets itself as specializing in "high-stake disputes." Playtech later acknowledged commissioning a private investigation into its competitor and stated it "stood by its decision" to do so. Evolution characterized the move as a "smear campaign," claiming the investigation—which purports to have uncovered evidence of the company operating illegally in jurisdictions including China, Iran, and Sudan between 2021-2023—aimed to damage its reputation and could cause "multi-billion-dollar" harm. Playtech, however, countered: "Evolution continues to avoid legitimate scrutiny instead of addressing longstanding questions about its conduct, including its decision to supply operators in illegal markets and support unlicensed operators in regulated markets." … which has contributed to a share price plummet The dispute did not sit well with the market, as Playtech shares dropped from 349.5p to 237.5p in the first five hours of trading on the day of the announcement. Its share price has generally trended downward over the past 12 months, declining by more than 50% during that period. The exception has been a positive trend since the start of the year. Even today, despite positive remarks from executives, significant progress in North America, and an upgrade to its expectations, the stock has fallen by 7.5% to £3.31. Its market capitalization remains just over £1bn. Upcoming and ongoing tax challenges, the current dispute with a rival, and declining revenue may be among the factors deterring investors from backing the widely discussed Isle of Man-headquartered company. Playtech’s position as a London-listed firm—specifically a FTSE 250 company—is an unenviable one amid such transformation, and it will aim to advance as outlined by executives to reverse steep drops in profit, revenue, and share price. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Play’n GO has unveiled Tomb of Gold Reimagined, a brand-new title centered on ancient Egyptian themes. Press release.- Play’n GO heads back to the sands of ancient Egypt with Tomb of Gold Reimagined, a refreshed take on a well-known myth where gold, time, and purpose are stitched into every corner of a closely guarded chamber. The tomb does not swing open with a creak. It hums. Light seeps through gaps in the stone that seem to sense they are being disturbed, as though the chamber has been waiting for this very moment. Tomb of Gold Reimagined frames its narrative around a location that is vigilant rather than deserted, ready rather than forgotten. Every symbol feels etched with intent, every glow a sign rather than decorative detail. Set against a backdrop of polished stone, rich jewel tones, and sculpted guardians, the game leans into understatement and immersive atmosphere. Gold is never simply shown outright, it is uncovered gradually, as if the tomb itself is deciding when to reveal its hand. Overhead elements loom like quiet onlookers, reinforcing the sense that progress is paced and earned rather than given away for free. This reimagined title builds on Play’n GO’s long-standing fondness for mythological settings, echoing the studio’s broader Egyptian catalogue without retreading old content. Where other tomb-themed titles rely on flashy spectacle or high stakes peril, Tomb of Gold Reimagined focuses on flow and anticipation, creating a space that feels alive through movement, light, and deliberate timing. Magnus Wallentin, Games Ambassador at Play’n GO, said: “For Tomb of Gold Reimagined, we wanted the surrounding environment to feel aware of the player’s presence. This is a tomb that responds, that holds back its contents, and that reveals itself on its own terms. That sense of deliberate design is what gives the game its unique identity.” Visually, the experience is intentional and sculptural. Larger symbols carry tangible weight and authority, while the surrounding details reinforce the idea of a chamber built to impress visitors just as much as it protects its contents. When the scene narrows its focus, the atmosphere grows sharper, drawing attention to every new glimmer as though another piece of the puzzle has slotted perfectly into place. Tomb of Gold Reimagined stands as a poised, confident return to ancient Egyptian themes – one that understands the power of patience, and the value of letting gold take center stage only when the moment is right. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - This release signifies Blueprint Gaming’s debut Game of Thrones slot, created in collaboration with Warner Bros. Discovery. It introduces a feature-packed gaming experience defined by progressive mechanics, high volatility, and a strategic multi-title plan that encompasses both the Game of Thrones and House of the Dragon franchises. Press release.- Blueprint Gaming has launched its eagerly awaited Game of Thrones slot, representing one of the studio’s most prominent IP partnerships to date and a key achievement in its ongoing strategy to merge world-renowned entertainment brands with sophisticated, modern slot gameplay. Created in collaboration with Warner Bros. Discovery Global Experiences, this title serves as the inaugural entry in an extensive multi-game roadmap based on HBO’s Game of Thrones and House of the Dragon sagas. Few modern franchises have left as significant a cultural mark as Game of Thrones. Its ten-year television run built a massive global following and earned widespread critical success, while House of the Dragon has further broadened George R.R. Martin’s universe for a new audience. Blueprint’s latest game seeks to mirror this grandeur through a robust feature set that immerses players in the power struggles and political intrigue of Westeros. Central to the gameplay is Conquer the Houses, a progressive system featuring four legendary families, each providing a unique Collect-style modifier. The Night’s Watch gathers all visible cash amounts; House Stark locks symbols and resets the grid; House Baratheon nudges reels to create cash stacks and initiate respins; and House Lannister enhances visible values with the potential to add further symbols. House Targaryen rounds out the group, gathering all reel values before activating repeat respins on non-Collect reels for increased win opportunities. These multifaceted features ensure that each House provides distinct gameplay variety. Further excitement is generated by Dragon Fire Modifiers, which can trigger randomly to provide significant boosts and heightened volatility. Player progression is managed via The Seven Kingdoms Map, where landing two Bonus symbols moves players closer to upgrades, secret Iron Throne bonuses, and eventually the Iron Throne Super Bonus. The flagship Iron Throne Spins feature grants 10 free spins with all unlocked Collect features in play. Collect symbols provide additional spins and multipliers, with sufficient progress activating a x10 cash-prize multiplier to heighten both the intensity and the potential payouts. This launch highlights Blueprint’s dedication to combining major entertainment licenses with math-focused gameplay tailored for today’s online players. By acquiring and developing one of television’s most iconic properties, the studio continues to prove its capacity to transform cultural phenomena into commercially successful slot games, backed by depth, progression, and mechanical complexity. Future titles from both the Game of Thrones and House of the Dragon franchises are set to follow as part of Blueprint’s custom series, bringing the legacy of Westeros to the iGaming sector and providing operators with a rollout of exceptional scale and importance. Charlie Jacka, Head of Product at Blueprint Gaming, stated: “Few contemporary series have engaged global viewers like Game of Thrones. For this initial title, we aimed to mirror the scale and intensity of the license through layered mechanics and a strong sense of progression. Elements such as Conquer the Houses, the evolving Seven Kingdoms Map, and Iron Throne Spins blend Collect functionality with modifiers and multipliers that build momentum throughout the session. Given the power of the brand and the depth of the features, we anticipate outstanding performance from a game that will appeal strongly to both series fans and dedicated slot enthusiasts.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

Kenneth Morton, Group Chief Financial Officer at Allwyn International, firmly asserts that no competitor can rival the company's history of generating cash, especially following the completion of the OPAP merger this week. (AsiaGameHub) - The leadership of Allwyn International is convinced it has developed the most compelling investment proposition in the worldwide gambling sector, having become a publicly traded entity through its merger with OPAP. As of market close on Tuesday, March 24, Allwyn was operating as the globe's second-biggest lotteries and gaming firm, solidifying its standing among the premier publicly listed gambling companies. This deal will bring together Allwyn International and OPAP, the established operator of Greece's national lottery and retail betting network – representing the conclusion of a half-year strategic initiative to redefine the group's financial and corporate profile. Generating value within a transformed Allwyn Fundamentally, the updated Allwyn identity is characterized by its ability to generate cash, its extensive scale, and its operational consistency, all while strengthening its role as a major benefactor to charitable initiatives across its operational regions. Nevertheless, for Group CFO, Kenneth Morton, who provided an exclusive interview to SBC News after the merger's completion, the narrative goes far beyond mere size, encompassing elements of trust, distinctiveness, and enduring value generation. “We are not newcomers to this sector,” Morton stated, highlighting Allwyn’s long-standing collaboration with Athens-listed OPAP. “OPAP's investors are already familiar with our achievements. Overall shareholder returns have surpassed 500% since 2013.” Kenneth Morton, Allwyn CFO – Source: Allwyn He further noted that this strong performance stems from rigorous execution, which includes a twofold increase in OPAP’s EBITDA over the last half-decade. Significantly, this proven history has fostered substantial investor confidence in the recently merged entity, evidenced by over 93% of OPAP shareholders maintaining their investments. “We have generated considerable wealth for them – and that reputation is vital as we present the Allwyn narrative worldwide,” he remarked. Reimagining the lottery concept Morton has characterized Allwyn as a unique entity, standing apart from other publicly traded gambling firms. Originating in the Czech Republic with SAZKA, the group has developed into what he terms a singular presence within the industry – an operator that has successfully established a novel category by expanding and updating the lottery framework across various territories. “Our business is quite distinct,” he commented. “We have constructed something previously non-existent – a large-scale, lottery-focused platform.” This distinctiveness stems from a blend of robust retail presence, advanced digital capabilities, proprietary technological solutions, and growing content integration. The collective goal is to broaden the appeal of lotteries within today's entertainment environment. A core element of Allwyn’s investment argument is its capacity to provide both expansion and returns for shareholders – a equilibrium that Morton contended is unparalleled in the industry. He added: “Since 2019, we have virtually trebled the business's size across all key indicators. Concurrently, we have produced substantial cash flow and distributed considerable dividends.” According to Morton, this dual achievement reinforces Allwyn’s attractiveness in equity markets: “That represents a truly persuasive and appealing offer.” During his discussion with SBC, he characterized the company as an uncommon instance of a gaming enterprise that can expand its operations while simultaneously upholding financial prudence and providing steady returns. Diversification as a core strength Diversification stands as another key advantage of Allwyn’s updated PLC structure, especially pertinent amidst unpredictable and fluctuating market environments. “Among gaming stocks, we are among the most diversified,” Morton stated. “This is a significant benefit – both for mitigating risks and for future growth opportunities.” In contrast to operators with heavy reliance on individual markets or product categories, Allwyn’s multi-market, multi-channel framework offers a more stable earnings foundation while allowing agility to pursue fresh expansion prospects. The transformed Allwyn Moving forward, the company's aspirations reach far beyond Europe. Although OPAP and other European assets form a solid base, Morton pinpointed North America as a crucial strategic area for the operator, in addition to developing prospects in South America. He elaborated: “The gaming industry is seeing growing returns to scale. Competition is no longer solely against other betting providers – it's for consumers' time and finances against the broader global entertainment sector.” Within this landscape, triumph hinges on scale, technology, content, and brand – domains where Allwyn is assured it has already forged a substantial competitive edge. Notwithstanding the magnitude of the merger, Morton emphasized that the company's leadership perceives this transaction not as a conclusion, but as the commencement of a fresh chapter. “This is likely the most thrilling transaction we have undertaken,” he stated. “It positions us at a truly promising juncture in the group's evolution.” Allwyn’s attention now turns to implementing its subsequent phase of expansion. “We have established a robust foundation,” Morton concluded. “The objective now is to elevate the business to its next stage.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - This new release delivers a retro-style, high-volatility arcade experience where players navigate escalating risk-reward scenarios. They must decide whether to secure their current winnings or advance for greater multipliers, with potential payouts ranging from modest sums to over 3,000,000x, depending on the chosen difficulty. Press release.- Pragmatic Play has expanded its arcade portfolio with the introduction of Chicken+, a retro-inspired title featuring fast-paced action and considerable win potential. Brought to life with nostalgic 8-bit graphics, the game challenges players to steer a chicken safely across a highway, avoiding oncoming traffic and other obstacles. Each successfully crossed lane increases the win multiplier. Players have the option to cash out their winnings at any time or attempt to traverse all lanes to claim the maximum prize; however, a single random accident will end the round as a loss. To assist their decisions, players can view the potential win and the percentage chance of winning for each lane. Four risk levels are available: Easy, Mid, Hard, and Daredevil. Increasing the level reduces the number of lanes per round while simultaneously boosting volatility, elevating the maximum win potential from 24x in Easy mode to over 3,000,000x in Daredevil. With its combination of retro visuals, a quirky theme, an intuitive interface, and rapid betting rounds, Chicken+ aligns with the growing demand for accessible, action-packed games. The title marks the latest addition to Pragmatic Play’s continually expanding arcade suite, following the launches of Plinko+, Spire+, and Mines+. Sharon McHugh, director of Public Relations at Pragmatic Play, stated: “Chicken+ merges retro charm with simple, highly engaging mechanics. Featuring configurable risk levels and significant win potential, it stands out as another compelling addition to Pragmatic Play’s diverse arcade portfolio, inviting players to test their nerve and cross the road.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The developer is introducing Bubble Craps alongside Bubble Crapless Craps, with the latter marking a debut for this specific variant within the igaming sector. Press release.- ICONIC21 continues to strengthen its position as a sought-after igaming content creator through the simultaneous release of Bubble Craps and Bubble Crapless Craps. This rollout represents a major milestone, bringing popular land-based games to a live-streaming environment. While both titles deliver a genuine casino feel to digital platforms, the Crapless edition is a pioneering product for the online gaming industry. Streaming 24/7 from a modern, automated table, the games provide a seamless and engaging experience that connects physical casino floors with online screens. To reach a wider audience, the launch includes two versions featuring an optimized UI/UX designed to simplify betting and make the games more accessible for beginners. The Strategy: blending tradition with ease of use The fundamental mechanics are identical in both games—players observe the same dice results and follow the traditional “Come Out” and “Point Roll” sequence. The distinction lies in the target audience: Bubble Craps: Designed for traditionalists, this version adheres to standard rules for experienced players seeking a classic high-stakes dice game. Bubble Crapless Craps: By eliminating losses on the “Come Out” roll (2, 3, or 12), it provides a user-friendly entry point for new players. This release offers significant value to operators by attracting engaged players with a contemporary, automated setup that respects the heritage of land-based craps. The gameplay retains the tactile feel of physical dice while increasing the speed of the action. Edvardas Sadovskis, CPO at ICONIC21, commented: “Innovation should always remain accessible. While the standard version is highly popular, our Bubble Crapless Craps is a genuine first for the online market, offering a fresh way to engage with this high-action variant. “For operators, it provides a clear advantage: a distinctive, high-quality title that appeals to both veterans and novices, all without the logistical challenges of a traditional live dealer environment.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - As the local industry continues to grow and develop into a properly regulated market, operators are reassessing their opportunities and existing advantages. Press release.- BETBY has released a new industry report entitled “The Brazil Gold Rush One Year Post-Regulation: Winners. Losers. What’s Next.” In its analysis of Brazil’s first year of regulation, the report combines official public data with input from leading industry figures, including Carlos Cardama, Magnho José, Luiz Felipe Maia, Neil Montgomery, Ed Birkin, Marcelo Munhoz, Fernando Garita, Pedro Feitosa, Débora Romanov and Anamaria Bacci. Key topics covered in the report include: Whether Brazil lived up to pre-regulation expectations Current market size, growth trajectory, and channelisation trends The continuing role of the offshore market Player behaviour and competitive market dynamics Existing regulatory challenges and operational complexity Expert outlooks on what comes next This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Investment fund owners of Codere have reportedly hired banks to provide advice on a potential sale. Spain.- Codere, which ranks as Spain's second-largest gambling operator behind Cirsa, is said to be for sale. According to Spanish publication Expansión, the firm has retained Jefferies and Macquarie Capital to counsel on a sale that could value it at approximately €2bn. The report indicates that interested parties should lodge preliminary, non-binding offers by mid-May, with completion of a deal expected by August. The digital division Codere Online would likely be part of any transaction, according to sources. The company's equity is presently distributed among more than 80 investment funds, with major stakeholders including Davidson Kempner (13.3%), Palmerston Capital (5.6%), Deltroit (5.47%), System 2 Capital (5.15%) and Invesco (5.14%). In 2024, the group executed a substantial recapitalisation that reduced its debt from €1.4bn to roughly €190m, aiming to secure stability and support expansion across Latin America and Europe. Established in Spain in 1980, the group confines its operations to regulated jurisdictions. It holds a solid position in Spain and Italy, alongside Latin American markets including Mexico, Argentina, Panama, Uruguay and Colombia, offering an omnichannel opportunity throughout the region. Its bricks-and-mortar operations comprise slot machines, bingo venues, sports betting terminals, amusement arcades, gaming halls, bars and racetracks. Codere Online posted a 6 per cent increase in full-year revenue for 2025 to €224m. The fourth quarter showed especially strong performance, with turnover climbing 15 per cent to €60.7m, driven by a 20 per cent rise in active customers. Mexican revenue grew 12 per cent annually to €119.1m, while Q4 turnover surged 31 per cent to €32.8m. Regarding prospective purchasers, industry watchers believe the business could transfer to other private equity holders, though numerous funds face ESG restrictions on gambling investments. Among gaming sector players, Flutter Entertainment and Allwyn International are seen as probable suitors. Allwyn recently finalised its merger with Greek lottery firm OPAP shortly after abandoning its Novibet takeover bid over competition issues. The group has also wrapped up a $1.6bn acquisition of a controlling interest in PrizePicks. Chief executive Robert Chvátal has indicated that the company is seeking additional M&A prospects, specifically in owned sportsbook technology. A transaction would occur roughly one year following competitor Cirsa's stock market debut, which transferred the Spanish operator from Blackstone's ownership. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - This Scandinavian-themed slot includes six progressive jackpots and offers a maximum win potential of 7,500x. Press release – Relax Gaming has launched its newest Dream Drop title, Cod of Thunder Dream Drop, providing one of the speediest jackpot experiences in its portfolio to date. Created to integrate Dream Drop jackpots more closely with core gameplay than ever before, the title lets players activate top-tier rewards directly from the base game. The Dream Drop offering has never been more popular, with 29 MEGA Jackpot winners claiming the €2m top prize—including an amazing four winners already in 2026. Adding daily ‘must drop’ jackpots has only strengthened its position in the jackpot industry, and Cod of Thunder Dream Drop is the latest addition to our growing catalog of exclusive Dream Drop games. Set against a Scandinavian seafaring backdrop, six progressive Dream Drop jackpots sit alongside the 5×4 slot, which boasts its own maximum win potential of 7,500x—offering a fast track to rewards. The Dream Drop mechanic expands appeal to both casual players and jackpot-focused audiences from the very first spin, joining an award-winning portfolio of games. Tony O’Mahony, chief product officer at Relax Gaming, said: “When designing Cod of Thunder Dream Drop, we wanted to simplify things and focus on what players enjoy most—straightforward gameplay with the chance to hit something big at any moment. “The unique opportunity to win up to €2m in the base game doesn’t come often. Hopefully, it won’t be long until we’re celebrating a MEGA win on Cod of Thunder Dream Drop and delivering more winning moments.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Banijay Group has outlined an ambitious growth strategy to achieve €10bn (£8.65bn) in revenue by 2029, following two major transactions. The France-headquartered entertainment conglomerate confirmed that its acquisition of Tipico Group and the merger of Banijay Entertainment with All3Media will reshape its business portfolio across content, live events, and gaming. Both transactions are anticipated to conclude in 2026, pending regulatory approvals. On a pro forma basis, the expanded group is projected to generate approximately €7.4bn in revenue, €1.6bn in adjusted EBITDA, and €1.2bn in adjusted free cash flow. Chief Executive Officer François Riahi characterized the company’s recent advancements as a “step-change” in its positioning. “With a significantly strengthened platform spanning content, live, and gaming, we are constructing an unmatched global entertainment powerhouse, ideally positioned to seize long-term industry growth and consolidation opportunities,” he stated. “The signing of these two transformative deals marks a pivotal step in our development. We are transitioning to a stronger, more robust, and cash-generative platform. “Building upon this momentum, our revised outlook reflects both the strength of our platform and our confidence in delivering sustained growth, strong cash generation, and long-term value creation for our shareholders. By 2029, driven solely by organic growth, we will be a roughly €10bn revenue group.” Banijay’s gaming focus Gaming will occupy a central role in the new structure, making up over half of the group’s EBITDA, propelled by the integration of Tipico. The company will merge its Betclic brand—one of the most prominent in its home market—with Germany’s Tipico, forming a company projected to generate over €3bn in revenue. Banijay anticipates robust growth across both core divisions – Banijay Gaming and Banijay Entertainment – by 2029. The gaming business is projected to grow at approximately 10% annually, while the entertainment segment is expected to achieve steady mid-single-digit growth. Overall, the group aims for over 7% annual EBITDA growth, along with double-digit earnings per share growth. This strategy reflects a broader shift toward integrating content and betting, enabling Banijay to monetize its intellectual property across various channels, such as digital and live experiences. A recent media expansion Tipico anticipates generating approximately €100m in synergies over time, while the All3Media merger is projected to add an additional €50m within the first year post-completion. The latter transaction was announced just at the beginning of this month—only days before it published its full annual results. Banijay and RedBird IMI have agreed to merge the London-based business with Banijay Entertainment in a 50-50 joint venture. This is poised to create one of the world’s largest independent content producers, as evidenced by the figures it would have hypothetically generated in 2024. On a pro forma basis, the combined group would have generated over €4.4bn in revenue and €690m in adjusted EBITDA. In addition to growth, the group is indicating a focus on shareholder returns, with plans to gradually increase dividends over the next four years. It also plans to distribute a €400m special dividend upon completion of the All3Media transaction, subject to shareholder approval. Looking forward, Banijay’s strategy centers on three priorities: organic growth, unlocking synergies across its expanded operations, and selective acquisitions. The company also intends to invest in AI and technology to drive product innovation and enhance user engagement. Plans in a heavily regulated jurisdiction Banijay stated that its 2026 guidance is largely aligned with its longer-term targets, with mid-to-high single-digit EBITDA growth anticipated, though this will be marginally lower following the impact of tax hikes in France. Retail sports betting taxes in France have risen to 42.1%, online sports betting taxes from 54.9% to 59.3%, and online poker is now taxed at 10% of GGR (up from 0.2% of stakes). There have also been discussions about regulating online casinos, which would presumably also face heavy taxation. Banijay’s revenue increased by 10% to €1.59bn in 2025, and while this remains an impressive figure compared to some, the company still has a distance to cover to reach the 11-digit mark, especially amid these headwinds. However, with the ongoing integration of Tipico and All3Media, it has further diversified and believes it is now better positioned to navigate the ever-evolving industry and deliver growth over the coming years. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The horseracing industry has criticized the government's decision to not maintain the Horserace Betting Levy at its current level following an extensive review. UK.- British horseracing received positive news in November when horse betting was excluded from the upcoming increase in UK betting duty set to take effect in April 2027, though not all developments have been favorable. Gambling Minister Baroness Twycross has let the industry down by confirming that the Horserace Betting Levy will stay unchanged. Horseracing stands as the sole sport in Britain backed by a statutory levy, first introduced in 1961 via the Betting Levy Act. Since its modernization in 2017, the levy has been set at 10 percent of bookmakers' gross profits from British racing once earnings exceed £500,000. In 2025, the levy generated £108m, up from £105m the prior year. The Horserace Betting Levy Board (HBLB) manages the collection and distribution of these funds, directing them toward investments in areas such as breeding, veterinary science, and horse welfare. Stakeholders in horseracing have long pushed for a review of this calculation, but Ian Murray, the Labour government's Minister of State for Media, Tourism, and Creative Industries, confirmed in the House of Commons that the levy will remain unaltered. Baroness Twycross cited reasons for keeping the levy steady, including gambling tax reforms announced in the 2025 Autumn Budget. These reforms included a hike in General Betting Duty from 15 to 25 percent in 2027, while the rate for horse racing will stay at 15 percent. The government also turned down requests to expand the levy to cover international racing, asserting that the existing framework already supports a robust connection between betting and British horseracing. Twycross referenced findings from the previous government's levy review, completed in April 2024, stating: “The Government remains firmly committed to supporting racing. We endorse efforts to enhance the sport's governance structure, modernize its fixture list, and improve horse welfare. We will continue to assist the BHA and broader racing stakeholders in achieving these goals.” Horseracing sector reaction The British Horseracing Authority (BHA), the sport's regulatory body, criticized the decision. CEO Brant Dunshea stated: “It is disheartening that it has taken nearly three years to conclude that no adjustment to the Levy rate is necessary. “Throughout lengthy negotiations, British horseracing engaged with the Government in good faith, providing clear evidence of a significant—and growing—gap between the costs of delivering the sport and the returns received from betting. “Following the BHA's advocacy campaign, the Government acknowledged the vital cultural, social, and economic significance of horseracing in its latest Budget by not raising betting duties on the sport. In its pre-Budget advice to the Treasury, the DCMS also warned that ‘without an increase in the Horserace Betting Levy to accompany the carve-out for racing… racing is unlikely to see any benefit.’ “Today's written ministerial statement fails to explain why, just months after the Budget, the DCMS now deems no change to the Levy rate necessary. British horseracing already receives a substantially lower return from the gambling industry compared to our closest competitor jurisdictions. While French and Irish horseracing secure 7.7 and 8.4 percent respectively, we receive less than 3 percent. “This issue is compounded by the failure to recognize that by refusing to extend the Levy to bets on overseas racing, British horseracing is effectively funding its international rivals, weakening our global position. There are concerns that this issue could exacerbate tensions between the racing and betting industries that emerged during the campaign against gambling tax hikes. The gambling sector responded to the BHA's decision to take a stand over the tax threat and support tax increases on igaming, provided horseracing received an exemption. Internally, divisions have also arisen among stakeholders such as the BHA, the Jockey Club, Arena Racing Company (ARC), and the Racecourse Association (RCA), each with differing visions for the sport's future. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The Las Vegas establishment has revealed three leadership promotions along with a new hire. US.- El Cortez Hotel & Casino in Las Vegas has unveiled leadership promotions and new additions to its executive team. The property has elevated Adam Wiesberg to vice president and general manager, Patrick Lazarus to vice president and director of casino operations, and Nords Malilay to vice president of player development and casino marketing. Bart Mahoney has been named vice president of hospitality. Wiesberg became part of the resort in 2015 and has occupied multiple positions, such as table games shift manager, marketing director, and assistant general manager. Lazarus started in 2012 and has held roles including table games shift manager and casino manager. Malilay has been with the organization since 2005. Mahoney brings experience from Resorts World, Golden Entertainment, and Wynn Resorts. Kenny Epstein, CEO and chairman of El Cortez Hotel & Casino, stated: “As we near our 85th anniversary, it’s thrilling to have a leadership team with such deep roots in the Las Vegas gaming industry. These individuals each contribute extensive casino and hospitality expertise to our historic property.” In February, El Cortez Hotel & Casino marked the completion of its $20m property-wide expansion. The renovation project featured the addition of a new high-limit lounge, two bars, a new restaurant, and a Starbucks coffee shop. The initiative increased the casino's footprint by 10,000 square feet while renovating 4,000 square feet of the existing casino floor. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.