Category: iGame

(AsiaGameHub) - A residential property in Zürich has appeared repeatedly in local law enforcement records, as the address has been raided yet again over illegal gambling activities. In an official press release, the Swiss Federal Casino Commission (ESBK) issued a joint announcement alongside the Zürich Cantonal Police, confirming that a property raid had been conducted and arrests had been made in connection with unlicensed poker operations held at the site. Upon arriving on the scene, authorities discovered four illegal poker tables set up, leading to the confiscation of €7,590 (£6589) and CHF 1,850 (£1,790) in cash, bags holding gaming chips, assorted IT equipment, and numerous mobile phones. Altogether 23 people were present at the address when the raid was executed, with officials confirming that three individuals have been arrested on suspicion of organizing illegal gambling, one of whom is the manager of the bar that also operates out of the same property. Notably, this marks the third time this same address has been raided since 2023. The ESBK further stated that it has launched three separate criminal proceedings, accusing the suspects of violating gambling regulations under the Swiss Gambling Act, which could also lead to anti-money laundering charges being filed if the three are found guilty. A violation of the Gambling Act rules alone can carry a maximum prison sentence of five years, paired with significant financial penalties for both organizations and private individuals. SBC News readers may recall a similar case from December last year, when the ESBK and police carried out another successful illegal gambling raid targeting two addresses in Switzerland. During that earlier operation, confiscated items included CHF 10,000 (£9,300) in cash, one poker table, slot machines, and multiple electronic devices. Another suspected ringleader was taken into custody at the time, with CHF 10,000 found on his person, which prompted a search of his private residence as well. An additional 25 people were also detained for questioning. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The relationship between British sports and the betting sector is undergoing a transformation, yet there is also a feeling of continuity as certain clubs seek new sponsors and others maintain their existing strategies within a revised regulatory environment. It is common knowledge that front-of-shirt sponsorship deals in the Premier League will conclude after this season (2025/26). It is also widely known that alliances between clubs and unlicensed operators are under threat due to a Department of Culture, Media and Sport (DCMS) consultation that is scrutinising these arrangements. This context clarifies why Everton and Fulham are, as per media accounts, altering their approach. Everton is searching for a new front-of-shirt sponsor to replace Stake, its partner of several years, while Fulham is seeking a substitute for SBOTOP. Sky News reports that both clubs are in discussions with CMC Markets, a London-based financial services company that also operates a spread betting platform. The firm holds regulatory approval from both the Financial Conduct Authority (FCA) and the UK Gambling Commission (UKGC). Nevertheless, because its main business is financial services, it might be excluded from the Premier League's upcoming voluntary prohibition on front-of-shirt betting sponsorships, which is scheduled to begin from the 2026/27 season. A not-so-new era of sponsorship? Everton's partnership with Stake, a global cryptocurrency betting company that left the UK market in February 2024, began in 2022. Fulham, on the other hand, entered a partnership with SBOTOP, an Asian-focused betting firm owned by Celton Manx, in 2023; this operator also departed the UK in 2025 after the TGP Europe white label network exodus last April. This situation leaves Everton and Fulham in a distinctive spot, as both are currently allied with unlicensed firms. Such arrangements are still technically allowed, provided the operators do not target UK-based customers—a condition that partners like Chelsea's 8xbet have taken notable steps to demonstrate. However, the future of these deals is uncertain and hinges on the outcome of the ongoing DCMS consultation. SBC News has contacted both Everton and Fulham for a statement regarding the media speculation. The reported negotiations with CMC Markets indicate that Premier League clubs remain interested in some form of involvement with the betting industry, even after agreeing to a self-imposed ban. Campaigners for gambling reform have demanded a complete prohibition on all sponsorship during the 2020-2023 review of the 2005 Gambling Act. Yet, a debate has emerged about whether financial services, trading, and cryptocurrency companies could step in to provide an alternative source of revenue that would be lost under a gambling sponsorship ban—the rumoured talks between Everton, Fulham, and CMC lend credibility to this idea. Broadening the scope of sponsorships However, the voluntary front-of-shirt ban, as the name implies, applies to only one category of sponsorship. It continues to permit sleeve partnerships, perimeter LED advertising, training kit deals, and social media collaborations. Deals between English clubs and unlicensed operators have faced significant criticism lately. However, partnerships with regulated gambling companies remain widespread, with Aston Villa and Betano, and West Ham and BoyleSports serving as two examples. In the latter case, the partners have been exploring methods to extract more value from their relationship beyond a logo on a shirt. West Ham has been running a 'Shirt Swap' stall at select matches, allowing fans to obtain free 2025/26 home and away shirts. The stall is returning for the club's FA Cup quarter-final match against Leeds United this Sunday (5 April) at the London Stadium. Supporters must bring an old shirt to exchange for a new 2025/26 season shirt; the stall will be open from 2pm until 4:30pm when the game begins. “From the very start of the season, we’ve been focused on enhancing the supporter experience in meaningful ways,” said Liam McKee, Head of Sponsorship at BoyleSports. “After such a strong response earlier this season, bringing the ‘Shirt Swap’ market stall back felt like a natural next step. We’re hoping that the event brings supporters good luck in this huge cup tie.” The sponsorship landscape is unquestionably evolving, but the specific changes will vary from one club to another. Some will replace betting partners with companies from other sectors, potentially those adjacent to betting like CMC Markets, or even prediction platforms if they achieve in Europe the same success seen in the US. For other clubs, involvement with betting will persist, but within the limits set by the front-of-shirt ban, the Gambling Act review's sponsorship Code of Conduct, and a potential DCMS prohibition on deals with unlicensed firms. Most importantly, the pressure on marketing budgets resulting from the UK's new tax system—effective tomorrow, 1 April—will make it crucial for operators to guarantee that any football sponsorship delivers good value for money. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Ahead of SiGMA South America 2026, Luiza Melikyan, Head of Business Development at PopOK Gaming, is sharing insights into the company’s expansion strategy across Latin America, the increasing popularity of its Rico series, and the significant role Brazil plays in driving regional growth. Exclusive interview.- PopOK Gaming is continuing to strengthen its presence in Latin America, with Brazil emerging as one of its most rapidly growing and strategically vital markets. As the company prepares to exhibit its portfolio at SiGMA South America, Luiza Melikyan, head of business development at PopOK Gaming, discusses player preferences in the region, upcoming market expansions, and the company’s key objectives for 2026. How is PopOK Gaming preparing for SiGMA South America? What products will the company present at the show? PopOK Gaming is gearing up for SiGMA South America with a strong focus on LatAm. We will be showcasing our complete portfolio, with a particular emphasis on high-performing slots and crash games that are consistently driving significant growth across the region. What PopOK games are Latin American customers most interested in? Our Rico family of games is leading the way in LatAm, especially in Brazil, where they have experienced a substantial increase in popularity. In addition to the standout titles from the Rico series, our games Yo Dragon, Cavalo de Fogo Fortune, and Avi are all recognized for their dynamic gameplay and engaging design. Which new markets does the company plan to expand into in the next few months? We are actively expanding into new markets while simultaneously enhancing our certified games portfolio. Concurrently, we are introducing new titles to support growth in both emerging and established regions. “We are expanding into new markets while continuously strengthening our certified games portfolio.” Luiza Melikyan, head of business development at PopOK Gaming What does the Brazilian market mean for the company? Brazil represents a key market for PopOK Gaming and serves as a major catalyst for our growth in LatAm. The strong performance of our Rico games is indicative of high player engagement, and we are proud to be recognized as one of the most popular game providers in the country. What are PopOK’s main objectives in Latin America for 2026? Our primary focus for 2026 is to scale our presence across LatAm, cultivate deeper partnerships with leading operators, and consistently deliver high-performing content. Expanding our Rico portfolio and growing our certified game offering remain central to our strategic direction. “Our focus for 2026 is to scale our presence across LatAm, deepen partnerships with leading operators, and continue delivering high-performing content.” Luiza Melikyan, head of business development at PopOK Gaming. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - BGaming introduces a burst of candy-colored chaos to the slot reels. Press release: BGaming delivers a dose of sugary fun with the debut of its newest slot, Sugar Merge Up. This new entry in BGaming’s #Entertainment gaming category welcomes players to a candy-colored universe guided by a whimsical jelly bear mascot. With the 6×6 cluster-pay game grid packed full of vibrant sweets and candies, players might want to schedule a dentist visit beforehand. BGaming’s beloved Merge Up mechanic is back. This cascade-style feature causes winning symbols to combine and level up to the next higher-value symbol, opening up opportunities for larger wins in subsequent cascades. The game expands on the gameplay of the hit Merge Up 2 slot, offering players fresh methods to create combos and land big wins. The standout new addition is the Bubblegum symbol—once formed, it can detonate and eliminate up to 8 adjacent symbols. It then boosts any multipliers in those cells before transforming into a Scatter. Scatters are key to triggering the free spins bonus, with up to 30 free spins available. This round can be extended by landing three or more scatters during the bonus phase. For those with a sweet tooth eager to dive right into the action, Sugar Merge Up provides two booster modes as part of six total Buy Bonus options. The Chance ×2 amplifier costs ×1.2 the player’s stake. The Random Booster adds random multipliers up to ×128 per spin for ×10 the bet, while Booster ×16 ensures ×16 multipliers cover the entire grid each spin for ×40 the stake. The price range for the three free spins buy bonus options is ×100 to ×500. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The award-winning gaming content developer has finalized a partnership with the prominent operator. Press release.- TaDa Gaming has expanded its presence in the South African igaming sector by securing a new partnership with World Sports Betting. This deal grants players instant access to popular titles such as Crazy 777, Coin Tree, 40 Sparkling Crown, Devil Fire 2, and Rapid Gems 777, in addition to the Fortune Gems collection. With up to four new titles launched each month and ongoing certifications for its library of over 230 games, World Sports Betting customers can look forward to a consistent supply of engaging and innovative casino content. The games are being distributed via Light & Wonder Inc. TaDa Gaming has achieved steady expansion across more than 15 African nations, including Tanzania, Uganda, Ghana, Kenya, and Nigeria. The company’s success is driven by a "glocalisation" strategy that blends global gaming mechanics with localized content, supported by deep regulatory expertise, establishing it as a key player in the advanced South African market. This new deal with World Sports Betting follows a series of significant partnerships and distribution agreements secured by TaDa Gaming in South Africa throughout the year. Established in 2002, World Sports Betting provides a top-tier online sportsbook and gaming platform in South Africa. Known for its commitment to innovation, the operator’s digital platform is recognized for its high performance. Featuring an intuitive user interface and products tailored to the local market, WSB Online and the newer WSB Mobi have quickly become industry leaders. World Sports Betting enhances its comprehensive casino portfolio with its innovative “Club Prive” rewards program, which provides a premium VIP experience from the very first spin. Based in Johannesburg, World Sports Betting holds licenses from the Mpumalanga Economic Regulator and the Western Cape Gambling and Racing Board. Ray Lee, director of business development at TaDa Gaming, stated: “We are thrilled to partner with an industry leader such as World Sports Betting. Our priority remains providing the high-quality gaming experiences TaDa Gaming is known for. Partnering with WSB will allow us to further elevate our brand presence in this dynamic market.” Ryno Du Plessis, Group COO at World Sports Betting, added: “We are confident that TaDa Gaming’s impressive library of titles will be a hit with our slots players. We are particularly enthusiastic about Coin Tree, Crazy 777, and Devil Fire 2, as these games are sure to evoke a sense of nostalgia among traditional slots enthusiasts in South Africa.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - A new advertising campaign across digital, television, and radio platforms has been introduced by the department. US.- New public service announcements have been unveiled by the Arizona Department of Gaming (ADG), featuring the Take Back the Game campaign. This initiative utilizes digital, TV, and radio ads to promote the state's self-exclusion program. The 30-second commercial, available in both English and Spanish, depicts the self-exclusion process at the department's Phoenix headquarters. Created in partnership with the Arizona Media Association, Take Back the Game is part of a trio of new PSAs. The other campaigns include No Online Casinos in AZ, which highlights the illegality of online casinos in the state, and Too Young to Bet, which focuses on preventing underage gambling. Through the self-exclusion program, individuals can voluntarily ban themselves from all regulated tribal casinos, licensed event wagering, and fantasy sports operators for periods of one, five, or ten years. Over 11,900 residents have utilized the program since it began, with 2,500 individuals currently enrolled. Jackie Johnson, the department's director, stated: “Arizona introduced its voluntary self-exclusion program in the early 2000s to help residents avoid tribal casinos if gambling began to negatively affect their lives. The program was later broadened to cover event wagering and fantasy sports. With the launch of Take Back the Game, our department reinforces self-exclusion as a practical and empowering resource that benefits thousands of people across Arizona.” Earlier this year in January, the ADG’s Division of Problem Gambling revealed its inaugural peer support and recovery services initiative. Dezerve Counselling was selected for the contract, and the program is slated to begin in the middle of 2026. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - According to the legal filing, Kalshi is accused of breaching both the Washington state Gambling Act and the Consumer Protection Act. In the U.S., Washington Attorney General Nick Brown has initiated legal action against Kalshi. The complaint contends that the prediction market operator is breaking state regulations by permitting users to place wagers on sports, political elections, and various other occurrences. The legal action asserts that Kalshi is infringing upon the Washington state Gambling Act and Consumer Protection Act by trying to bypass these statutes through labeling its wagering interface as a prediction market. "Under Washington law, gambling is defined as staking or risking something of value on the result of a contest of chance or a future contingent event, and Kalshi's operations fit squarely within this definition," the filing declares. Brown remarked: "Kalshi encourages wagering on nearly every conceivable aspect of life—including election results, Supreme Court rulings, and even conflicts. To Kalshi, every incident and tragedy serves merely as an opportunity for Americans to gamble their wealth and for Kalshi to profit. While promoting this grim outlook on the future, they fill their coffers and congratulate themselves for evading Washington's gambling statutes. This stops now." Additionally, Arizona Attorney General Kris Mayes has brought criminal charges against KalshiEx and Kalshi Trading, whereas Michigan Attorney General Dana Nessel has lodged a suit claiming the prediction market firm breached the state's Lawful Sports Betting Act (LSBA). The legal filing requests an abatement order and injunctive relief. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Domzalski will be responsible for and guide the legal, risk management, and regulatory compliance functions. Seneca Resorts & Casinos has appointed James Domzalski as its chief legal officer and general counsel. In this role, he will oversee and direct the legal, risk management, and regulatory compliance activities for the company and its subsidiaries. Domzalski has been with Seneca Resorts & Casinos since 2006, previously holding positions as deputy general counsel and senior corporate counsel. Prior to his tenure with the company, he worked in the Washington, D.C. office of Akin Gump, where his practice focused on corporate, securities, and transactional matters. He also gained experience at Gardner, Carton & Douglas in Albany, New York. Kevin Nephew, president and CEO of Seneca Resorts & Casinos, stated: “Jim has been a trusted adviser to our senior management team and Board, and an exceptional member of the Seneca Resorts & Casinos team for the past two decades. His in-depth knowledge and understanding of our operations, our industry and the complex landscape in which we operate make him a vital resource in everything we do.” Domzalski commented: “I have been incredibly fortunate to be part of Seneca Resorts & Casinos’ dynamic growth and evolution, witnessing firsthand the transformative impact our shared success has had on the Seneca Nation and the communities where we operate. I am deeply grateful to the senior management team and the board of directors for their trust and confidence in me as we continue to build the future of Seneca Resorts & Casinos for our guests, our team members, our community, and the Seneca Nation.” Seneca Resorts & Casinos operates three resorts in New York: Seneca Niagara Resort & Casino in Niagara Falls, Seneca Buffalo Creek Casino in downtown Buffalo, and Seneca Allegany Resort & Casino in Salamanca. Additionally, the company manages the Seneca Hickory Stick Golf Course in Lewiston. Recently, the company announced the appointment of vice presidents of operations at its three casinos. It also named four team members to key corporate leadership positions. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Matthew Ferrara, the sales manager for Altenar, explored the changing demands of new sports bettors in a fireside chat at the NEXT Summit New York on March 11. Press release.- On March 11, Matthew Ferrara, Altenar’s Sales Manager for North America, participated in the Fireside Chat: The Next Generation of Sports Bettors at the NEXT Summit New York, with fellow panelists from Fanatics and Stokastic. The conversation centered on a major industry transformation: the emergence of a new cohort of bettors who are accustomed to mobile-first, instant, and inherently digital experiences, and who demand the same from their sports betting platforms. Betting is now part of the entertainment ecosystem For this demographic, betting has always been an online, immediate activity. It is inherently mobile, available on-demand, and woven into their everyday digital routines. As the panel highlighted, placing a bet is no longer an isolated action. It is an element of a wider entertainment landscape, influenced by social connection, live interaction, and a sense of community. Users are engaged in more than just betting. Their activities include: sharing predictions in group chats experiencing live events collectively interacting with content while they bet This evolution alters the function of the product for operators. It transitions from being a mere utility to an integral component of the total user journey. Expectations are set outside the betting industry A central topic was the fact that sportsbooks now face competition beyond their own sector. The benchmark for user expectations is set by top-tier digital products from every industry. Attributes like speed, simplicity, and a fluid user experience are now considered standard requirements, not differentiators. Any form of friction, particularly during peak activity times, has a direct negative effect on customer retention. Personalisation is becoming critical Matthew Ferrara pointed out a common shortfall in many sportsbook offerings: the presentation of content and betting markets. “Presenting a recreational user with a sportsbook containing 3,000 options can be overwhelming.” The issue lies not in the volume of markets, but in their poor organization and lack of personal relevance. For bettors accustomed to customized feeds on other digital platforms, sportsbook interfaces must advance to offer similar personalization. “Our digital experiences are tailored to our behavior. Sports betting should follow the same principle,” Ferrara stated. For Altenar, addressing this involves a focus on: accelerating the delivery of pertinent markets minimizing the necessity for users to search manually developing a more instinctive, user-centric experience Building around operator needs Flexibility was emphasized as a crucial factor throughout the talk. In a constantly evolving market, product development must be dynamic. Altenar's strategic direction is informed by: the specific needs of operators shifting market conditions insights into competitor activity ongoing product refinement driven by market demand “We analyze the wider digital environment to understand current user expectations, track evolution in social media, ecommerce, AI, and daily apps, and determine how to incorporate those benchmarks into the sportsbook,” Ferrara explained. The market's trajectory is unequivocal. Sportsbooks must adapt to the next generation of bettors; these users will not adjust to outdated platforms. This adaptation requires: reduced friction increased relevance more intuitive interactions deeper integration with users' existing digital content habits Operators who embrace this approach will gain a stronger advantage in attracting and keeping users amidst growing competition. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The company has introduced its Superbet sportsbook and igaming offerings, managed by a local team. Greece.- Super Technologies, a global gambling group headquartered in Romania (previously known as Superbet Group), has debuted its Superbet brand in the Greek market. Both its igaming and sportsbook services have been launched via a local operations team. The firm noted that Greece is a primary target for its growth plans across Central and Southern Europe. This expansion comes after its acquisition of MaxBet Online, aimed at bolstering its Romanian operations. Adam Lamentowicz, the Chief Commercial Officer for Central and Eastern Europe, characterized Greece as a “mature and flourishing market,” stating that this debut is “more than just a standard market entry.” Lamentowicz remarked, “This represents a long-term pledge to develop the nation’s most captivating entertainment environment and unite individuals through the thrill and collective enthusiasm for sports.” John Kalamvokis, General Manager for Superbet Greece, further commented: “We are beginning the opening chapter of what will be a successful journey, driven by significant collaborations and community-focused initiatives.” The Greek platform for Superbet will include a sportsbook for tennis, basketball, and football, providing live and pre-match wagering. The organization emphasized its adherence to regional laws and customized service, providing native experiences for both mobile and desktop users. There are approximately 20 licensed operators in Greece, where Stoiximan (owned by OPAP) controls nearly 50% of the online sports wagering sector. Additionally, Allwyn recently finalized its merger with OPAP, establishing itself as the second-largest publicly traded lottery firm globally following its Greek stock exchange listing. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - LiveScore Group has revealed that its betting brand is expanding beyond the UK for the first time. South Africa.- LiveScore Group has confirmed the launch of the Virgin Bet brand in South Africa. This move represents the brand's inaugural international expansion and serves as the initial phase of its global growth initiative. Virgin Bet has been active in the UK wagering sector since 2019. According to LiveScore, South Africa was selected for this expansion due to the nation's vibrant sports culture and the increasing need for regulated betting options. The group already maintains a presence in Africa through its LiveScore Bet brand in Nigeria. The operator intends to provide an extensive selection of betting markets, along with promotional incentives and perks associated with the wider Virgin brand. In the UK, Virgin Bet has utilized sponsorships extensively, including collaborations with TNT Sports for UEFA tournaments and title sponsorships for prominent horse racing events. The company has emphasized responsible gambling as a fundamental aspect of its South African debut. The virginbet.co.za website features various safeguards, such as self-exclusion options, time-outs, and deposit limits, in addition to rigorous age verification protocols. This emphasis may prove vital as the government increases its oversight of the industry. Data from the National Gambling Board indicates that 66 percent of South African adults currently engage in online betting, a significant increase from 30 percent in 2017. Furthermore, the government has suggested increasing the tax on online gambling revenue to 20 percent. The local management team features Gail Odgers as Head of Marketing. “Entering the South African market is a significant milestone for us,” stated Odgers. “At Virgin Bet, we are committed to the idea that ‘A Good Bet’ involves providing exceptional customer experiences while upholding our obligations to our players and the community.” “South Africans have a profound passion for sport. Whether it involves rugby, football, or cricket, sport is central to daily life. This enthusiasm is what makes this market so compelling for us. Our objective is to responsibly elevate that experience by providing outstanding moments and rewards, while establishing a high benchmark for responsible gambling from the outset. We are dedicated to fostering trust and presenting Virgin Bet in a manner that inspires confidence among South Africans.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Several of the region’s most prominent gaming industry associations have united to establish a new trade body. Serbia.- The Balkan Gaming Federation (BGF), a newly formed entity, has been established by leading gaming industry associations across the Balkans. This new organization is designed to highlight the region's market potential on an international scale and to enhance collaboration through the alignment of strategic goals. The seven founding members of this new collective are AGOS from Serbia, AOGGAB from Bulgaria, HUPIS from Croatia, ROMSLOT from Romania, GPIS from Montenegro, UPIS RS from Bosnia and Herzegovina, and MAK GEJMING from North Macedonia. These organizations formalized their agreement by signing a Memorandum of Cooperation in Belgrade. Collectively, the seven members represent a diverse range of stakeholders, encompassing both online and land-based gaming operators, as well as suppliers and manufacturers. Their collaborative efforts will focus on addressing illegal gambling within the region, promoting fair competition, facilitating the exchange of best practices, and engaging in legislative discussions. Additionally, they plan to organize joint events with the objective of attracting investment into the sector. A significant number of the BGF's founding members are also affiliated with the European Gaming and Amusement Federation (EUROMAT). The establishment of the BGF occurs at a time when various regulatory changes are being implemented across the region, with some of these changes indicating divergent approaches. For instance, Serbia has enacted legislation permitting licensed domestic operators to offer jackpots, a move intended to encourage greater participation in the regulated market. In contrast, Bulgaria and Romania are currently deliberating on the introduction of more stringent controls, including proposals to increase the minimum gambling age from 18 to 21. Montenegro has recently experienced industry opposition to a sudden government proposal that would alter the taxation of gambling winnings, and Bosnia and Herzegovina is considering the removal of its VAT exemption for gambling operators. Last year, Croatia introduced a new national self-exclusion scheme. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Ahead of SiGMA South America, Olga Resiga, Chief Business Development Officer at SOFTSWISS, discussed the country’s regulated market evolution over its first year. Exclusive interview.- SOFTSWISS is preparing to participate in SiGMA South America on April 6-9, in São Paulo, Brazil. Ahead of the event, Focus Gaming News spoke to Olga Resiga, chief business development officer at SOFTSWISS, about the evolution of the regulated market in Brazil over its first year and the company’s role in the region. She also discussed the significance of major sporting events such as the FIFA World Cup for operators, and the main challenges they face. SOFTSWISS had a strong year in Brazil in 2025. How has the company been aiding the evolution of the newly regulated market? SOFTSWISS has played a key role in shaping Brazil’s regulated market from the early stages. The company was among the first to receive certification for its Game Aggregator, setting an early benchmark for compliance and reliability. In its first year, SOFTSWISS secured over 30 agreements, covering a significant share of Brazil’s newly regulated operator landscape. Beyond technology, the focus has also been on helping partners adapt to regulation and promoting responsible gaming as a core part of doing business. What’s your take on the first year of regulated online betting in the country? What stands out most is just how dynamic the market has been. It’s evolving quickly and doesn’t allow anyone to get too comfortable – the rules, expectations, and player behaviour are all shifting in real time. “In its first year, SOFTSWISS secured over 30 agreements, covering a significant share of Brazil’s newly regulated operator landscape.” Olga Resiga, chief business development officer at SOFTSWISS. At the same time, the growth has been quite structured, which is a positive sign. But to keep that momentum, it’s crucial for the industry, operators, and regulators to remain in constant dialogue. This collaboration is what will help the market develop sustainably – rather than becoming overregulated to the point where players are pushed back towards unlicensed options. We’re approaching a major summer season with the FIFA World Cup hosted across America. What does the tournament mean for operators’ tech requirements? A World Cup is a defining moment for the entire industry. It goes far beyond traffic spikes – operators need infrastructure that can sustain continuous, high-intensity loads, ensure fast response times, and keep payments and risk systems running flawlessly under pressure. This is where scalable architecture and proven solutions become critical, especially when handling peak concurrency across multiple markets. It’s also a global event for which companies prepare their marketing strategies well in advance. For betting operators, this means aligning technology with large-scale campaigns and user acquisition efforts. Success ultimately comes down to preparation – rigorous testing, optimised user journeys, and ensuring every system performs seamlessly when demand peaks. How can operators turn peak betting activity into longer-term retention? The real challenge begins after the final whistle. A major tournament brings a surge of new users, but the goal is to build lasting relationships with them. This requires a thoughtful approach to communication, personalisation, and product experience beyond the event itself. For the industry, it’s crucial not to lose momentum once the tournament ends. Operators that continue engaging players – through tailored offers, cross-product experiences, and consistent interaction – are the ones that successfully convert short-term activity into long-term loyalty. “A major tournament brings a surge of new users, but the goal is to build lasting relationships with them.” Olga Resiga, chief business development officer at SOFTSWISS. What role does the Chief AI Officer play in shaping SOFTSWISS’s AI-driven development going forward? AI has already been deeply embedded across SOFTSWISS’s products and operations for some time – from risk management and fraud detection to player behaviour analysis and operational efficiency. The appointment of a Chief AI Officer marks the next step in this evolution, bringing greater structure, alignment, and strategic focus to these efforts. Rather than introducing AI as a new direction, it is about scaling existing capabilities and ensuring they deliver consistent, measurable impact across the business. At the same time, there is a strong emphasis on governance, transparency, and accountability – ensuring that AI systems are not only effective but also controlled and aligned with business goals. Ultimately, AI is not an add-on but a foundational layer of how SOFTSWISS operates, builds products, and continues to scale. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The Star Entertainment Group has finalized a binding commitment for approximately AU$550 million (£285 million) in refinancing as it pursues a business turnaround. The Australian casino operator has entered into a binding commitment letter with funds managed by WhiteHawk Capital Partners to restructure its existing debt and enhance short-term liquidity. This agreement, signed on Friday, follows the company's H1 FY26 results released recently and is designed to stabilize its financial standing while supporting ongoing operations. The proposed refinancing involves a three-year facility totaling around $550 million, intended to fully repay existing group debt and provide additional liquidity. A minimum liquidity level of $50 million is stipulated for the initial 12 months post-financial close, increasing to $75 million between 12 and 18 months, and $100 million thereafter. Additional covenants include a minimum asset coverage ratio from December 2026 and a minimum EBITDA threshold from March 2027, along with standard reporting requirements and default clauses. An interest reserve account covering the first 12 months of interest payments will also be established as part of the financing structure. The completion of the refinancing is contingent upon several conditions, including regulatory approvals and the finalization of detailed financing documentation. A crucial condition is the successful disposal of The Star's stake in the Destination Brisbane Consortium (DBC), which is a component of the broader restructuring plan. The Star aims to finalize the refinancing by May 15, 2026, in line with conditions set by its existing senior lenders in February for a waiver. The Star seeking a path to recovery This refinancing marks a significant step for The Star as it works to alleviate immediate financial pressures and ensure sufficient liquidity for continued operations. Despite reporting a loss of approximately $75 million for the year in its FY25 results, the business remains optimistic about its future prospects. Bruce Mathieson Jnr, who took over as Chief Executive Officer in December, has outlined plans to reassess the operator's resourcing structure and strategy, and has indicated that the corporate office is undergoing streamlining. Results from February revealed that the latter half of 2025, during which Bally’s Corporation acquired a majority 56.7% stake, generated net revenue of $585 million, a 10% decrease year-on-year. By securing additional funding and restructuring its debt, The Star is aiming to establish a more stable financial foundation as it proceeds with asset sales and operational adjustments. While the refinancing offers immediate support, its successful conclusion depends on meeting regulatory and transactional milestones in the coming weeks. The company has also faced challenges on the Australian Securities Exchange (ASX) this year, with its shares declining by nearly 30% in 2026 to $0.12. Regulatory scrutiny in Australia is also contributing to the current difficulties faced by The Star, adding to the pressures on the business. However, securing this funding could signal the beginning of a turnaround for the 15-year-old company, which has established itself as a significant player in the Australian market. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The US gaming industry is expanding rapidly, yet the pace of regulatory change is even quicker. With states enhancing their oversight and enforcement actions increasing, operators in the sweepstakes and prediction markets face mounting pressure to maintain compliance within an environment that is constantly evolving. Broadcasting live tomorrow, Tuesday, 31 March, SBC Webinars, in collaboration with Vector Solutions and a panel of specialists, will analyze the current priorities. The webinar is designed to provide a clear perspective on the newest regulatory developments, the most significant compliance threats, and the tactics operators must employ to maintain a competitive edge. As scrutiny grows more intense, this represents a pivotal time for companies to grasp the market's direction and the necessary countermeasures. The panel of experts features: Tod Grossman, Director of Gaming Regulatory Compliance at PrizePicks Tom Nightingale, Senior Journalist at Canadian Gaming Business and SBC Americas Katie Lever, General Counsel and Chief Administrative Officer at Great Canadian Entertainment Event Details:Tuesday, 31 March1600 BST | 1200 EST | 0900 PST Registration is currently available. Capacity is restricted and interest is significant. [Register Here] This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The winning individual will be revealed by the end of May. Press release.- The 1xAffiliates team has initiated a large-scale giveaway for a legendary Rolex GMT-Master II. The winner will be revealed at the end of May during a private event at MAC Yerevan. Time is money, and Rolex is status The Rolex GMT-Master II stands as a symbol of dependability and achievement, ideal for leaders in the igaming industry and global celebrities. It was sported by Apollo 13 pilot John Swigert and the pilots of the iconic Pan Am. "Prepare to become an owner today," the company stated. How to get into the game? Qualifying phase (March 15 – April 14). To advance to the main competition, you must bring in at least 200 new players (FTD) within a month. Accumulate X-chance (beginning April 15). Following qualification, each set of 10 extra FTDs will earn you one virtual entry. The greater the traffic you drive, the higher your odds of winning. Finals in Yerevan (May 25–27). A shortlist of five finalists will be selected from all participants with higher X-chance counts. The winner will be revealed at a private 1xAffiliates event at the end of May, featuring insights and opportunities for profit. Weekly bonuses To make the countdown to the finals more exciting, 2000 USDT will be awarded weekly through a draw among active partners. A fantastic incentive to maintain your efforts! Why choose 1xAffiliates? One of the world’s largest affiliate networks, bringing together over 500,000 partners, offering a lifetime revenue share of up to 50% and weekly payments. Each partner is assigned a personal manager to address any inquiries. Prepare your traffic, secure your tickets to Armenia, and claim your status reward from 1xAffiliates! Focus on Armenia! As your traffic expands, we’re getting your status reward ready. Book your tickets and join 1xAffiliates. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - A newly established trade body, composed of the largest associations in the region, will provide the Balkan gambling sector with unified international representation. Following a joint proposal from the Serbian and Bulgarian national gambling associations, a Memorandum of Cooperation was signed in Belgrade by a total of seven industry organizations. The signatories include Serbia’s AGOS and Bulgaria’s AOGGAB respectively, alongside Croatia’s HUPIS, Romania’s ROMSLOT, GPIS from Montenegro, UPIS RS from Bosnia and Herzegovina, and North Macedonia’s MAK GEJMING. Operating under the name Balkan Gaming Federation (BGF), these associations—representing gaming stakeholders such as online and land-based operators, suppliers, and manufacturers—will promote the region’s emerging markets while maintaining close internal collaboration to align their goals. The founding document outlines several areas of cooperation, including combating illegal gambling, fostering healthy competition, sharing best practices, engaging in legislative discussions, attracting investments, and organizing joint events. Within the broader European gambling sector, it is notable that several of the BGF’s founding associations are members of the European Gaming and Amusement Federation (EUROMAT). As a result, the BGF is expected to function as a regional cluster within EUROMAT, while retaining a distinct identity that specifically represents the Balkan region. Balkans as a hotbed of regulatory development The formation of the BGF coincides with a period of significant regulatory changes across the Balkan region. In Serbia, the government recently introduced a major legislative update allowing domestically licensed operators to offer jackpots, incentivizing players to use the regulated market and ultimately boosting channelization rates. Bulgaria is currently facing political pressure from within the government to further restrict the gambling sector by raising the minimum legal age from 18 to 21, less than two years after the nation’s gambling legislation underwent its most substantial overhaul in decades. Similar developments are evident in Romania, where the new President of the country’s gambling regulator has initiated rapid collaborative efforts with policymakers to revamp the gambling sector in favor of stronger player protection policies.In Montenegro, the gambling industry recently clashed with the government over a poorly executed attempt to alter the taxation system, which lacked supporting evidence and a clear assessment of its future impact. Croatia is in the process of rolling out a planned package of gambling reforms, with the first change being the launch of a new self-exclusion scheme. In North Macedonia, significant reforms appear imminent, driven by an outspoken Prime Minister who supports increased restrictions on the gambling industry. Meanwhile, discussions are intensifying in Bosnia and Herzegovina that could potentially lead to the abolition of the VAT exemption currently enjoyed by the gambling sector. Given the numerous concurrent regulatory changes, the establishment of an organization like the BGF to help navigate legislative complexities will certainly be a welcome step for all industry stakeholders involved in the Balkans. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The MEGA Islands system allows players to build and expand their own personal islands, collect rewards, and progress through a continuous journey intended to boost retention across casino and sportsbook platforms. Press release.- Soft2Bet has announced the launch of MEGA Islands, the newest addition to its MEGA Suite, designed to strengthen player retention across the platform. This new engine introduces a persistent progression layer that carries over between gaming sessions, giving players an ongoing reason to return through island-building, resource collection, and progression. First launched in Soft2Bet’s recent Lodur release, the MEGA Islands system is built around a persistent progression layer that carries over across sessions. Over time, players will develop their own island, earning resources through gameplay that can be used to construct new buildings, upgrade existing structures and unlock further progression stages. Each upgrade unlocks new goals, turning short gaming sessions into longer-term advancement. MEGA Islands also introduces plundering mechanics that create an additional path within the gameplay experience. Players can plunder islands to gain extra resources and continue expanding their own, keeping the progression loop active as they advance. With no fixed end point, the engine is designed to support repeat engagement through a clear cycle of building, collecting and advancing. Yoel Zuckerberg, CPO at Soft2Bet, said: “MEGA Islands is designed to make player retention feel organic by giving users a progression journey they will be eager to keep coming back to. When players can build their own island, collect resources, and unlock upgrades through plundering, each session becomes part of a longer, ongoing experience. That gives players a clear reason to return while providing operators with a retention tool that fits naturally across casino and sportsbook.” The launch of MEGA Islands underscores Soft2Bet’s continued investment in gamification as a driver of long-term growth. As part of the MEGA Suite, the new engine gives operators another way to create stronger player journeys, longer engagement cycles and more consistent value in competitive markets. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.