Category: iGame

(AsiaGameHub) - Pragmatic Play has introduced Jelly Express, a new 6×5 slot that includes candy train wilds, multipliers reaching up to 100x, and a customizable bonus game offering win potential of 5,000x. Press release.- Pragmatic Play has released Jelly Express, a new slot game featuring a gummy bear conductor steering a locomotive through a candy-coated landscape. Embarking on a colorful journey across 6×5 reels, Jelly Express is packed with entertaining features aimed at engaging and rewarding players. Landing 8-12+ matching symbols anywhere on the grid delivers delicious base game wins up to 50x, while candy train wilds boost payouts even more with multipliers reaching up to 100x. The excitement intensifies when three coin scatters appear, activating the bonus game and giving players six feature options to choose from. Each selection offers a unique mix of free spins (up to 25) and wild multipliers (up to 100x), and players can also opt for a random mystery pick to heighten the sweet anticipation. If an additional scatter lands during the feature, it may randomly trigger Super Free Spins, during which the candy train above the reels collects wild multiplier values. This accumulating total multiplier applies to all later wins that include a wild, revealing a delicious win potential of up to 5,000x. Alongside two bonus buy options, players in certain markets gain more control over their railway journey through three special bets. These options boost the likelihood of reaching free spins, ensure wilds appear on every spin, or increase win potential with 10x minimum wild multipliers that accumulate during tumbles. Jelly Express represents the newest major slot release from Pragmatic Play, succeeding popular titles like Sweet Rush Bonanza and Fortune of Olympus. Sharon McHugh, director of public relations at Pragmatic Play, commented: "Jelly Express is poised to provide a unique gaming experience, placing players center stage with its vibrant candy land theme, wild multipliers, special bets, and captivating bonus features." This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Virgin Bet has debuted in South Africa, representing its initial foray beyond the UK market as part of its global growth strategy. Since arriving in 2019, the LiveScore Group subsidiary has become a prominent name within the UK's wagering sector. The expansion into South Africa is a calculated decision, targeting a region characterized by high sports interest and a rising appetite for licensed betting options. This development follows the group's established footprint in Africa, where LiveScore Bet already operates in Nigeria. The African continent is increasingly becoming a focal point for the international gaming industry. Virgin Bet has placed a strong emphasis on player safety for its South African debut. The virginbet.co.za site features various responsible gambling tools, including deposit caps, cooling-off periods, and self-exclusion options, along with strict age verification. To facilitate its entry, the company has put together a local management team to drive long-term success, including the naming of Gail Odgers as Head of Marketing. “Debuting in South Africa marks a significant milestone for our team,” stated Odgers. “At Virgin Bet, our philosophy of ‘A Good Bet’ involves providing top-tier experiences for our users while prioritizing our obligations to players and the wider community. “Sport is deeply ingrained in South African culture. Whether it is rugby, cricket, or football, it is a constant topic of discussion. That level of enthusiasm makes this a very appealing market for us. “Our objective is to improve that fan experience in a safe manner, providing great moments and rewards while maintaining high standards for responsible play from the start. We are dedicated to establishing trust and introducing Virgin Bet as a brand South Africans can rely on.” Will Virgin Bet leverage sponsorships once more? The operator intends to provide a variety of sports markets and promotional offers, alongside perks connected to the broader Virgin brand network. The company has heavily utilized marketing since its UK inception, securing major deals such as its partnership with TNT Sports for **UEFA Europa League** and **UEFA Conference League** broadcasts, as well as sponsoring several high-profile horse racing events across the UK and Ireland. The South African launch comes at a time of regulatory shifts. Data from the National Gambling Board of South Africa indicates that 66% of adults now participate in online gambling, a significant increase from 30% in 2017. Consequently, the government has suggested increasing the national tax on online gambling earnings to 20%. While the region offers significant potential, new operators may find themselves navigating a landscape of increasing legislative oversight. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Gaming in Europe has verified that the 2026 Gaming in Germany Conference is scheduled for November 10 in Berlin, with a focus on assessing the 2021 State Gambling Treaty. Press release.- Gaming in Europe has declared that the 2026 Gaming in Germany Conference will be held on November 10, 2026, at the DoubleTree Hilton Ku'damm in Berlin. The Gaming in Germany Conference serves as an annual gathering for all professionals engaged in Germany's regulated online gambling sector. The event will address subjects including recent regulatory changes – notably the assessment of GlüStV 2021 – along with market expansion, player safeguards, eSports, marketing, compliance, and additional topics. Confirmed speakers While the 2026 Gaming in Germany Conference remains several months off, the following speakers have already been confirmed: Dr. Jörg Hofmann, senior partner, Melchers Law Senior GGL representative Dr. Dirk Quermann, president DOCV Mathias Dahms, president, DSWV VP Games, ZEAL Network Prof. Dr. Christian Piska, University of Vienna Dr. Nepomuk Nothelfer, ass. professor, Univ. of Agder & Attorney, Melchers Law Josh Hodgson, COO, H2 Gambling Capital Conference organizers stated: “Following last year's tremendously successful installment of our annual Gaming in Germany Conference, we are delighted to be back in Berlin for 2026. As always, our goal is to foster connections between the industry and regulatory as well as social stakeholders, and vice versa. This year, attendees will gain deeper insights into the results of the ongoing assessment of the 2021 State Gambling Treaty, along with its subsequent effects on Germany's regulated igaming sector. The Gaming in Germany Conference also remains THE venue for encountering the principal decision-makers within Germany's regulated igaming field, offering numerous incentives to participate in our Berlin event.” Don't miss out. Reserve the date! Alternatively, sign up today: https://www.gamingin.eu/germany/conference2026 Call for speakers & sponsorship opportunities Individuals wishing to present their perspectives, success narratives, innovations, or cautionary accounts, as well as those seeking information about sponsorship possibilities, are encouraged to reach out to the conference organizers. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Italy’s Council of Ministers is expected to release the finalized legislative decree concerning the restructuring of land-based gambling by the beginning of April. The Council currently projects the full decree to be published on April 10, marking the commencement of the second phase of the Meloni government's comprehensive reform. The final approvals for the decree are presently undergoing review by the Unified Conference (UC), which represents Italy’s 20 autonomous regions and 110 municipalities. This initiative, initially launched in 2023, began with the overhaul of Italy's online gambling framework and the introduction of a new licensing system, which was implemented in November 2025. The decree's final amendments will concentrate on regulations regarding operating hours and the minimum distance between gambling establishments and 'sensitive locations,' such as schools, hospitals, and other public facilities. New concession structure detailed The decree will introduce a new framework for retail betting operations across key sectors: Gaming machines: A starting bid of €25 million is set for packages containing 4,000 Amusement with Prizes (AWPs) and 900 Video Lottery Terminals (VLTs). Retail betting licences: Batches of 25 licences will be available for €60,000 each, with a base bid of €1.5 million. Bingo halls: The starting bid is €350,000 per venue, covering 210 locations. There is growing pressure in Italy to enact these reforms, particularly within the gaming machine sector, which experienced a €250 million decrease in tax revenue in 2025. Lawmakers have cautioned that delays in implementing the new decree are contributing to the expansion of the unlicensed market, which is estimated to be valued between €30 billion and €35 billion across both retail and online channels. Increased share for provinces The reorganization will also implement a revenue-sharing mechanism to benefit regional authorities, as stipulated by the 2026 Budget Law. Following negotiations, the UC has proposed an initial allocation of €80 million to be distributed among various localities, indicating a greater involvement of local entities in gambling revenue. A certification system for licensed operators will also be established, enabling approved businesses to open venues at a minimum distance of 100 meters from sensitive sites. Authorities will also form a permanent committee to monitor problem gambling rates and enhance anti-money laundering controls, overseen by ADM – Italy’s Customs and Monopolies Agency. These measures are designed to reduce the overall availability of gambling, combat illegal market activities, decrease tax evasion, and mitigate the risks of criminal infiltration. Meloni's commitment The government remains committed to its promise of a complete overhaul of both retail and online gambling in Italy, with an initial target date of 2026, aiming to usher in new standards for governance and licensing. Prime Minister Giorgia Meloni has upheld this commitment despite a period of political uncertainty. She recently faced a significant setback with the rejection of the Nordio Referendum on March 22, which aimed to reform Italy's judicial system. During the referendum, 52% of voters opposed the government's proposals for a new 15-member Disciplinary Court and a revised appointment system for Italian judges. This outcome marked Meloni's first major defeat since assuming office in 2022. However, despite this recent loss, gambling reform appears to remain a high priority. The reform of current gambling regulations seeks to improve public health protections, support licensed operators, and stabilize tax revenues throughout Italy. Crucially, finalizing the decree before the expiration of the fiscal delegation law on August 29 would enable Italy to avoid further extensions of concessions for gaming machines, betting, and bingo, which are currently set to expire on December 31. Italy's long-awaited retail reform is nearing completion, but its success will depend on the alignment of Rome and the regional authorities on the final terms. The final approval of the decree represents a significant test of the government's capacity to reshape the market. Article provided by…. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Romanian multinational gaming company Super Technologies (Super) has rolled out its flagship Superbet sports betting platform in Greece. In a statement released this morning (30 March), the Bucharest-headquartered firm expressed confidence in the Greek market’s growth potential. Superbet will operate with a ‘sports-first’ approach, supported by a focus on local sports communities and active public engagement. Alongside its core sportsbook service, Superbet will offer an iGaming portfolio. The company has established a local team to lead its operations, tasked with ensuring its online products align with local market trends. Leading this team is John Kalamvokis, General Manager of Superbet Greece. Kalamvokis brings extensive experience in Greece’s betting and gaming sector, having spent over 10 years at Kaizen Gaming—operator of Betano and Stoiximan. “This marks a significant moment for Greece’s gaming landscape, as a major brand like Superbet enters the market,” said Kalamvokis. “In a short span, we’ve built a strong team of professionals committed to delivering the most exciting and immersive entertainment experience.” “We are confident that our innovative offerings, such as Supersocial—a groundbreaking and engaging social network—will create a game-changing moment for the industry. Today, we’re only writing the first chapter of a future success story that will unfold through impactful partnerships and community projects.” Superbet hails Greece’s ‘thriving market’ Superbet is entering a vibrant local market overseen by the Hellenic Gaming Commission (EEEP), which regulates retail and online sports betting, casinos, online poker, and lotteries under Law 4002/2011. Notable local players include OPAP—once state-owned and now merged with global gaming and lotteries giant Allwyn. Other key players are Novibet (which was nearly acquired by Allwyn before the deal was recently called off), Kaizen Gaming, and Swedish multinational Betsson, among others. “Greece is a mature and thriving market, so we’re proud to finally be here,” said Adam Lamentowicz, Chief Commercial Officer – CEE at Super. “This goes beyond a typical market entry; it’s a long-term commitment to build the country’s most engaging entertainment ecosystem and bring people closer through excitement and a shared passion for sporting competitions.” Adam Lamentowicz, Chief Commercial Officer – CEE at Super – Source: Super Superbet’s entry into Greece coincides with a government campaign against the illegal gambling sector, spearheaded by Kyriakos Pierrakakis, Minister of National Economy and Finance. The minister is leading a legislative push to overhaul Greece’s laws on black market betting. It also comes amid ongoing legislative and regulatory discussions in the firm’s home market of Romania, where the gambling age has been raised from 18 to 21 and local authorities granted more powers to close or restrict retail betting operations. In a recent interview with SBC News, Borut Petek, Chief Global Affairs Officer at Super Technologies, asserted that the firm’s ‘strategic rationale’ in Romania and the wider CEE region ‘remains unchanged’ despite regulatory shifts in its home market. The Greek launch continues a transformative period for Super, which rebranded last year after previously trading under the Superbet name. It also secured a €1.3bn (£1.1bn) refinancing agreement with alternative asset manager Blackstone in 2025, building on a 2019 strategic investment of €175m. Earlier this year, Super further strengthened its position in Romania via the acquisition of Maxbet Online—distinct from the Serbian betting multinational Maxbet. Greece now joins Brazil, Belgium, Poland, Romania, and Serbia as a core market for the group, while it maintains technology hubs in Spain, the Netherlands, Croatia, and its home nation. “We intend to be a leading voice in Greece for years to come and are confident our brand and product offering will have an immediate impact,” Lamentowicz concluded. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - There’s growing pressure on policymakers to re-evaluate Northern Ireland’s support system for problem gambling, especially as the rest of the UK undergoes a major overhaul of its own. At a recent roundtable held by the Assembly All Party Group on Reducing Harm Related to Gambling (APPG RHRG), Members of the Legislative Assembly (MLAs) met with healthcare specialists and Stormont representatives to review Northern Ireland’s strategy for tackling problem gambling. A key topic of conversation was the disparity in problem gambling support between Northern Ireland and other UK regions: England has 15 dedicated problem gambling support centers, while Wales is set to launch a specialized treatment service later this week. Scotland also lacks NHS clinics for this issue, but that may soon shift as Public Health Scotland and a large NHS organization are poised to receive millions in statutory levy funds. However, Northern Ireland hasn’t put any similar measures in place—there are no specialized centers offering multidisciplinary care for problem gambling anywhere in the region. Demands for an updated approach to gambling harm services are emerging as pressure builds to classify problem gambling in Northern Ireland as a national public health issue. The Northern Ireland Statistics and Research Agency estimates that 3% of adults are at-risk gamblers, based on the PGSI score. A major point of emphasis was the absence of a unified support system to effectively assist those affected by gambling harm, as well as the sharp contrast with other UK areas that have specialized clinics staffed by qualified experts to care for patients. Calls for a refreshed strategy for gambling harm services are happening as there’s increasing pressure to designate gambling in Northern Ireland as a national public health priority. The Northern Ireland Statistics and Research Agency calculates that 3% of adults are at-risk gamblers, using the PGSI score. According to local publication Business First, Philip McGuigan MLA—Chair of the All Party Group on Reducing Harm Related to Gambling and Stormont’s Health Committee—commented: “The All Party Group has consistently called for gambling to be treated as a public health priority, with cross-party support reinforced by an Assembly motion passed in January 2025. “Central to these proposals is the introduction of an industry-funded levy on gambling operators. While legislation exists to introduce a levy on land-based operators here, implementation remains at an early stage and would not apply to online gambling companies due to outdated regulatory frameworks. “This contrasts with Britain, where a statutory levy introduced in April 2025 is expected to raise nearly £120m annually. Funds are allocated to research (20%), prevention (30%), and treatment (50%).” Will action match the statistics? In 2025, the National Institute for Health and Care Excellence (NICE) released a research paper with recommendations for the government to implement—including a new gambling harm levy—which the Northern Ireland Department of Health also backed. But the general agreement was that fully adopting these recommendations would be costly and require a total overhaul of Northern Ireland’s gambling system, needing substantial government investment. England, Wales, and Scotland—Northern Ireland’s neighbors—introduced a statutory Research, Education, and Treatment (RET) levy last year, as required by the 2005 Gambling Act Review White Paper. This levy takes a portion of operators’ gross gambling yield (GGY) to fund treatment services. However, since Northern Ireland has its own gambling regulations, creating such a levy falls entirely under the purview of the Northern Ireland Executive. McGuigan concluded: “Online gambling companies do not pay a levy on bets taken in the North, despite these companies being able to advertise and operate in the region if licensed in Britain. As a result, they are effectively operating in an unregulated market locally without contributing to harm reduction services. “This is funding that could transform support for individuals and families affected by gambling harms. But there is currently no guarantee it will be allocated to the north.” Northern Irish policymakers may want to question whether a statutory levy, specifically one following the model adopted in other parts of the UK, is entirely appropriate.” The new model has received some criticism—such as from the Gambling Lived Experience Network—and the DCMS has provided a transition grant to help the voluntary sector adapt to the changes. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Charles Gillespie, current chairman, CEO and co-founder, will transition to the role of executive chairman of the board. U.S.- Gambling.com Group has announced that incumbent chief operating officer and co-founder Kevin McCrystle will take up the position of CEO. Current chairman, CEO and co-founder Charles Gillespie will step into the role of executive chairman of the board. The leadership change will take effect starting from the conclusion of the company’s annual general meeting, which is expected to be held in mid-May. McCrystle has served as chief operating officer since 2007, and as a member of the board of directors since May 2024. Since July 2016, he has also served as a director of the company’s Irish subsidiary GDC Media. In 2020, he moved to Charlotte in the U.S. to supervise the development of the North American market. Gillespie has held the position of board chairman since May 2024. Michael Quartieri, lead independent director, said: “As executive chairman, Charles’ insights and guidance will continue to bring value to the company, including through his active participation in evaluating strategic M&A opportunities and making sure the company stays at the cutting edge of the AI revolution. On behalf of the board of directors, we sincerely thank Charles for his 20 years of exceptional service as the company’s first and only CEO, and we look forward to his continued contributions in his new role as executive chairman. “Since the company was founded, Kevin and Charles have worked closely side by side to deliver all of the company’s key initiatives. Kevin is an outstanding leader, and with his extensive knowledge of our business and the wider industry, he is deeply respected by all our internal and external stakeholders. The board is fully confident he is perfectly suited to be our next CEO, continuing to lead and advance the initiatives already in motion to keep the company progressing as it grows into a larger, more influential player in the online gambling ecosystem.” McCrystle added: “Over the years, we have gone through many different stages of growth, from our early startup days right after college, to building our first international headquarters in Ireland, to PASPA shifting our focus to our home market in the U.S., to becoming a publicly traded company. As we keep implementing our strategic initiatives, I am excited to take over the CEO role and lead the whole company while upholding our founder-led corporate values, to best position Gambling.com Group for long-term growth.” Gillespie commented: “I have spent my entire adult life building Gambling.com Group together with Kevin, and I look forward to continuing to work closely with him as we enter the next phase of the company’s growth. As we keep expanding our sports data services business, reshape our marketing business, and embrace an AI-driven future, now is the right time to refresh our leadership team and give our most talented leader full control to drive all areas of the business.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The extended sponsorship deal introduces a series of fresh initiatives. UK.- It has been a significant week for Allwyn. The Czech gaming conglomerate finalized its merger with OPAP to debut on the Greek stock market and confirmed it has reached a key milestone in the modernization of the UK National Lottery. The company has also revealed the renewal of its sponsorship contract with Formula 1, securing a new multi-year partnership. This expanded agreement introduces several new features. Allwyn will now be integrated into Formula 1 Predict, enabling fans to guess race results, while the newly created Allwyn League will provide rewards such as race tickets, Paddock Club passes, and unique memorabilia. Allwyn’s branding will be showcased during the formation lap at specific Grand Prix events, and the Formula 1 Allwyn Global Community Awards, which debuted in 2025, will see their scope double in 2026, providing support to as many as eight organizations in host cities. The 2025 Formula 1 season attracted 827 million fans and reached a television viewership of 1.8 billion. Allwyn is one of several betting firms associated with the sport. Recently, Betway was named the sport’s inaugural official betting partner in a multi-year agreement. Additionally, Allwyn has maintained a branding partnership with Williams Racing. Emily Prazer, Chief Commercial Officer at Formula 1, stated: “We are pleased to extend and strengthen our collaboration with Allwyn, which benefits both our fans and the communities hosting our races. Our partnership with Allwyn underscores our mutual dedication to creating a positive legacy and utilizing innovation to provide fresh fan experiences, both remotely and at our international events. Allwyn remains a vital and valued partner to Formula 1, contributing to the growth of the sport and the well-being of the people it engages globally.” Pavel Turek, Allwyn’s Chief Officer of Global Partnerships, remarked: “We are excited to elevate our official partnership with Formula 1, representing our most substantial long-term investment in the sport to date. By extending our collaboration, we reinforce our shared conviction in Formula 1’s ability to connect with and inspire a worldwide audience. “This new phase enables us to further strengthen that bond through the introduction of the Allwyn League fan experience, our lead sponsorship of the Formation Lap, and the growth of the Formula 1 Allwyn Global Community Award initiative. We are dedicated to ensuring that the thrill of the track translates into rewarding experiences for fans and a meaningful, lasting impact for the communities we visit.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Irish betting technology company BoscaSports is set to acquire the video streaming firm 2DB. UK.- BoscaSports, an Irish betting technology provider, has increased its UK presence by purchasing video streaming company 2DB. This strategic step is intended to bolster its standing in the retail betting sector, with the firm identifying licensed betting offices (LBOs) as a primary market. According to BoscaSports, the purchase will double its employee count and improve its offerings for both physical and online betting. The financial terms were not disclosed, though The Irish Times states the merged entity is projected to have approximately €4m in yearly revenue. Allied Irish Bank (AIB) is financing the transaction with a loan facility. BoscaSports already maintains a significant position in the UK retail betting market, partnering with operators like Paddy Power, William Hill, the UK Tote Group, and Britbet. Its display systems are also installed at 86 racecourses throughout the UK and Ireland, such as Ascot. Chief Executive Officer Eugenee Mitchell called the acquisition "transformational for BoscaSports". “Integrating our expertise with 2DB’s video streaming and data solutions substantially improves our technology stack, extends our distribution network, and increases the value we provide to racecourses, operators, and bettors globally,” he stated. “We take pride in being a successful Irish technology company and appreciate the backing from AIB and RMG as we begin this new growth chapter.” Steve Boffo, Managing Director of 2DB, also expressed support for the agreement, commenting: “This represents an ideal alignment of culture and strategy, and we are prepared to start immediately for the benefit of our team and clients.” The deal occurs during a period of difficulty for both retail and horserace betting in Britain. Retail involvement and gross gaming yield (GGY) have been falling, with the UK Gambling Commission noting a 2 per cent decline in GGY for 2025. Paddy Power closed 257 outlets last year, and other leading bookmakers have also indicated potential closures as they manage increased gambling taxes, despite retail operations being exempt from these rises. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Norway's gambling authority will be involved in a fresh initiative to mitigate gambling-related harms, as the nation continues to uphold its state-controlled gambling system. Norway.- A four-year national strategy has been unveiled by the Norwegian government to tackle gambling harms. The plan, which will operate from 2026 through 2029, centres on prevention, treatment, and research, but will involve no alterations to the regulatory framework. Officials stated the objective is to decrease the incidence of gambling problems, emphasising that protecting at-risk populations must take precedence over business concerns. Norway upholds a state monopoly on gambling, with legal options solely provided by Norsk Tipping and the horse race betting company Norsk Rikstoto. The strategy will target young people between 9 and 25 years old as its primary focus, paying special attention to 12- to 17-year-olds who interact with gambling-like mechanics in video games, including loot boxes and skins. Additional groups identified are athletes, incarcerated individuals, people with neurodevelopmental conditions, those not in education or employment, and individuals with a history of gambling problems. Prevention work will encompass outreach in schools and athletic associations, online campaigns, and advice for adults. Bodies such as the gambling and media regulators Lotteritilsynet and Medietilsynet, together with the Directorate of Health, Helsedirektoratet, will divide duties, aided by the Norwegian Film Institute and non-profit groups. Educational initiatives will seek to assist youth in identifying gambling components within games, while prevention resources will be circulated via youth-focused websites like ung.no and snakkomspill.no, in addition to social media platforms. Parents, educators, sports coaches, medical personnel, prison guards, employers, and banking staff will be given training and resources to detect early indicators of trouble. Furthermore, Norway's gambling helpline, Hjelpelinjen, will introduce chat capabilities, and no-cost remote treatment schemes will remain accessible without requiring a doctor's referral. Inside the prison system, personnel will be trained to recognise and address gambling issues among prisoners, who frequently build up debts during their sentences. Collaboration between the Directorate of Health and regional expertise centres (KORUS) will be enhanced to broaden the availability of services at a local level. Data collection efforts will also be increased, featuring periodic surveys on gambling and gaming activity and a new countrywide investigation specifically into gambling harms. The government additionally intends to hold yearly meetings with operators to underscore their responsible gambling duties. Partnerships with banks and financial firms will be deepened in an effort to stop transactions to unlicensed gambling operators. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Some charities are experiencing a shortfall in funding as a result of the transition to the new gambling levy. UK.- The UK government’s Department for Culture, Media and Sport (DCMS) has introduced a temporary grant system to alleviate concerns among charities regarding the implementation of the Gambling Levy. A three-month transition grant scheme will be operational from April 1 to June 1, designed to assist affected charities in covering their staff and service expenses. The UK gambling levy was enacted nearly a year ago, with collections commencing in September. However, the Office for Health Improvement and Disparities revealed the initial prevention funding allocations for England a mere 13 days before the new funding cycle was set to begin. The Gambling Lived Experience Network (GLEN) expressed dissatisfaction, stating that this delay forced some charities that did not receive funding into difficult decisions about their continued operation. Under the Gambling Levy transition grant scheme, eligible charities will have the option to submit backdated claims if decisions are made after April 1. Applicants must have been providing relevant services in March 2026 and must have previously applied for, but failed to secure, funding through the Gambling Harms Prevention or Treatment VCSE Grant Funds. Grants will not cover capital expenditure exceeding £2,000, and the application period will conclude on April 30. The gambling levy supersedes the former voluntary arrangement where operators contributed 1 per cent of their revenue to GambleAware. NHS England, the Office for Health Improvement and Disparities (OHID), and UK Research and Innovation (UKRI) have now assumed responsibility for commissioning services related to treatment, prevention, and research, respectively, while GambleAware has ceased to operate. The DCMS has confirmed that the statutory levy generated just under £120m in its inaugural year. Scotland has begun distributing its £7.9m share among the NHS, local authorities, and charities. Prominent recipients include RCA Trust (£1m), Public Health Scotland (£967,000), NHS Greater Glasgow and Clyde (£926,000), and Citizens Advice Scotland (£450,000). Wales announced its funding allocations nine months ago, but England has yet to publicly disclose how its portion will be utilized. Regarding the research aspect of gambling levy funding, UK Research and Innovation (UKRI) is proceeding with its plans to establish its Gambling Research Programme and has initiated the recruitment process for a department head to lead this initiative. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - During today's reading of New Zealand's new gambling bill, concerns raised by community groups, spearheaded by an opposition MP, regarding comprehensive player safety measures were discussed. Labour politician and party spokesperson, **Lemauga Lydia Sosene**, has emerged as a central advocate for ensuring that community benefits are a significant component of New Zealand's online gambling laws. Sosene and the community organizations she championed secured a victory late last year when the government committed to implementing a compulsory 4% levy on online casino profits, earmarked for public investment, with a future review to consider increasing this rate. The Labour MP now appears to have achieved another success, as her advocacy for robust measures to reduce gambling harm seems to have prompted the New Zealand government to prioritize this aspect in the forthcoming bill, which cleared its penultimate parliamentary stage today. The bill now requires only its third reading approval before receiving Royal Assent, at which point it will be enacted into law and establish the framework for a multi-licence online casino market in New Zealand. Following a review of the current version, which was voted on today, March 27, policymakers have suggested several amendments to strengthen problem gambling regulations before the bill proceeds to another vote. Specifically, clause 39 mandates that operators implement all reasonable measures to minimize the risk of harm from online gambling. The proposed amendment suggests that these measures be directly linked to the procedures outlined in the regulatory framework, thereby preventing any undue confusion. Additional assurances regarding the government's commitment to safeguarding vulnerable populations were recently provided by **Paul James**, Chief Executive Officer of the **New Zealand Department of Internal Affairs**. "We are striving to achieve a balance between effective measures for detecting, preventing, and minimizing harm, while simultaneously ensuring that the regulations are not so stringent as to impede gambling operators' effectiveness, and that New Zealanders feel secure in their decisions to engage with our non-extended gambling options," James stated. "An incorrect balance would lead individuals to resort to the black market, leaving New Zealanders to gamble without any assistance or safeguards," he added. New Zealand is getting ready to issue 15 online gambling licenses by the close of this year, with the **Online Gambling Bill** anticipated to receive Royal Assent and establish the framework for the new market on May 1. Under the proposed schedule, applications for online casino licenses will commence on December 1, with the 15-license market slated to become operational on July 1, 2027. Presently, international gambling firm **Entain** holds an exclusive sports betting license through a franchising agreement with local operator **TAB NZ**. The company has previously indicated its intention to secure three of the 15 available licenses, a move that would provide it with a significant edge in a market abundant with cross-selling prospects. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Betting technology company BoscaSports has broadened its UK capabilities through an acquisition, finalizing terms to acquire video streaming firm 2DB. The Irish firm is specifically focusing on the retail betting sector, noting that the transaction will further solidify its position as a technology provider to licensed betting offices (LBOs). The financial details of the acquisition, such as the purchase price, remain unconfirmed. Nevertheless, Allied Irish Bank (AIB) is backing the move with a loan facility. BoscaSports claims the deal will double its workforce while enhancing its retail and online capabilities. The Irish Times, however, reported that the merged entity is expected to generate €4m (£3.4m) in revenue. “This acquisition is a transformative move for BoscaSports,” said Eugenee Mitchell, the firm’s Chief Executive Officer. “Combining our capabilities with 2DB’s integrated video streaming and data solutions greatly strengthens our technology infrastructure, our distribution network, and the value we can offer to racecourses, operators, and bettors globally. “We take pride in being an Irish tech success story and are thankful for the support from AIB and RMG as we enter our next growth phase.” Two sectors at a crossroads BoscaSports already has a significant presence in the UK retail betting sector. Key partners of the company include Flutter Entertainment’s Paddy Power, the UK Tote Group, William Hill and Britbet. The company is also a partner to numerous racecourses, with its retail displays used at 86 different tracks across the UK and Ireland. Prominent UK partner tracks include the iconic Ascot Racecourse in Berkshire. “We’re thrilled to announce that 2DB has been acquired by BoyleSports,” said 2DB Managing Director, Steve Boffo. “This is an ideal cultural and strategic fit, and we’re prepared to immediately deliver for our team and customers.” Yet, both British retail betting and horse racing find themselves in a unique and potentially fragile position in 2026. Regarding the former, there have been steady decreases in UK retail betting participation and gross gaming yield over recent years as more individuals shift to online options. For instance, UK Gambling Commission (UKGC) data shows a 2% drop in retail GGY in 2025. There are also ongoing rumors of shop closures, with Paddy Power, one of BoscaSports’ clients, confirming the closure of 257 UK and Irish shops last year. Racing, on the other hand, has faced challenges with fan engagement and attendance for some time, along with the sport’s governing body. As the sport’s finances remain strained, the British Horseracing Authority (BHA) continues to voice dissatisfaction with the government’s choice to maintain the Horseracing Betting Levy at 10%. Nonetheless, retail betting and horse racing received some relief in last year’s government budget. Horse racing was completely excluded from the tax increases announced by Rachel Reeves, Chancellor of the Exchequer, while retail betting will be exempt from the rise in General Betting Duty from 15% to 25% next year. There will certainly be ripple effects from the doubling of online gaming duty to 40%, which has already manifested in the cancellation of racing betting sponsorships, rumors of additional shop closures, and even sales – such as that of William Hill owner evoke. Still, AIB’s support for BoscaSports’ acquisition of a UK betting tech brand might indicate that some analysts perceive a ray of hope for both the British and Irish retail betting market and horse racing sectors. “At AIB, we are proud to back Ireland’s homegrown technology companies as they expand globally,” said Pat Horgan, AIB’s Head of Business Banking – Capital Markets. “Their innovation fuels economic growth, creates high-value jobs, and reinforces Ireland’s status as a top global technology hub. “Bosca Technologies embodies this ambition, showing how cutting-edge innovation, strong strategic partnerships, and a global focus can achieve success on the international stage.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The regulatory body has announced the rollout of PlayWell, which is replacing the GameSense initiative. US.- The Massachusetts Gaming Commission (MGC) has revealed the launch of PlayWell, a new responsible gaming and player health program set to take the place of its GameSense initiative. The regulator noted that new branding will be displayed at casinos and on sports betting platforms. The new program is overseen by the Massachusetts Council on Gaming and Health. It includes resources such as 101 guides explaining game rules, advisors, and the existing voluntary self-exclusion program. MGC chair Jordan Maynard stated: ‘When gaming was legalized in the Commonwealth, it was vital to create a world-class research, responsible gaming, and player health program to secure the industry’s long-term success. For more than a decade, the Commission has collaborated with stakeholders, elected leaders, operators, and patrons to build a repository of knowledge around gambling harms and player health—and launching this new program, developed, owned, and operated by the MGC, will enable the Commission to have a larger impact on Massachusetts residents seeking support.’ Mark Vander Linden, MGC’s director of research and responsible gaming, added: ‘PlayWell is designed to address the needs of Massachusetts gamblers. Backed by research and evaluation, PlayWell advisors provide timely and relevant tips, information, and resources to patrons in casinos or online.’ The MGC reported that Plainridge Park Casino (PPC), MGM Springfield (MGM), and Encore Boston Harbor (EBH) generated $92 million in gross gaming revenue (GGR) in February. This marks a decline from January 2026’s $96.6 million and a 1.5 percent year-over-year drop. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Gambling.com Group has announced a significant leadership reshuffle, with co-founder and current Chief Operating Officer Kevin McCrystle stepping into the Chief Executive Officer role. McCrystle will succeed fellow co-founder Charles Gillespie, who will transition to the firm’s Executive Chairman position. Slated for mid-May, the transition will conclude Gillespie’s 20-year tenure as CEO— a period during which he guided the company from its 2006 founding to its current status as a publicly traded global business. In that time, Gambling.com has evolved into a technology firm spanning performance marketing and sports data services, operating in more than 20 regulated markets. Michael Quartieri, Lead Independent Director, called Gillespie “one of the longest-serving and most successful CEOs in the history of the online gambling industry”. “Under Charles’ guidance, Gambling.com Group has gone from a mere concept to the first publicly traded online gambling affiliate in the U.S.— now a large, highly profitable global marketing and data services business that has engaged millions of consumers and serves hundreds of online gaming companies,” he said. “As Executive Chairman, Charles’ expertise and direction will still benefit the company— including through his active role in evaluating strategic M&A opportunities and keeping the company at the forefront of the AI revolution. “On behalf of the Board of Directors, we sincerely thank Charles for his 20 years of exceptional service as our first and only CEO, and we look forward to his continued contributions in his role as Executive Chairman.” In his new role as Executive Chairman, Gillespie will stay deeply involved in the company’s strategic direction— including mergers and acquisitions and its ongoing AI focus. McCrystle, who co-founded the company with Gillespie, has served as COO since 2007 and overseen key revenue-driving functions like product, marketing, content, sales and technology. He has also played a pivotal role in the company’s geographic expansion— including building its European operations in Ireland and subsequent growth in the U.S. The board stressed that the leadership change represents continuity rather than a strategic shift, with Quartieri noting Gillespie and McCrystle have worked “in lockstep” since the company’s inception. A new era for Gambling.com The leadership reshuffle comes as Gambling.com enters what it describes as a new growth phase, fueled by the expansion of its sports data services and the increasing role of AI in its operations. In remarks accompanying the announcement, McCrystle highlighted the company’s evolution through multiple stages— from startup to international expansion to public listing— and framed the transition as part of a larger shift toward long-term growth. He explained: “With our fast-growing sports data services business, the ongoing diversification of our marketing business and the power of AI rapidly changing how we operate, it’s clear we are now in a new growth execution phase. “As we continue to implement our strategic initiatives, I am energized to take on the CEO role and lead the entire company with our founder-driven values to best position Gambling.com Group for long-term growth.” The change also comes just weeks after the Nasdaq-listed business released its FY25 results, reporting a year-over-year revenue increase of over 30% to $165.4m (£124.5m). Adjusted EBITDA climbed 19% to $58m, and the business— which now employs hundreds of staff— said it expects 2026 revenues of $170m-$180m, with EBITDA between $50m-$58m. The modest EBITDA growth may have contributed to dampened investor confidence, as Gambling.com’s share price has dropped around 10% since results were released on March 12— falling from $4.35 to $3.93. Despite the leadership shift and stock decline, Gambling.com said its core strategy remains intact, centered on expanding its dual focus on marketing services and sports data. The company operates a portfolio of consumer-facing brands, including Gambling.com, Bookies.com and Casinos.com, alongside data and analytics platforms such as OddsJam, OpticOdds and RotoWire. Leadership remains confident in growth through its brands, and record Q4 revenue of over $35m supports that confidence. On his move from CEO to Executive Chairman, Gillespie added: “I have spent my entire adult life building Gambling.com Group with Kevin, and I look forward to continuing to work closely with him as we enter the next phase of the company’s growth. “As we keep growing our sports data services business, reinvent our marketing business and embrace an AI-driven future, now is the right time to refresh our leadership team and give our most talented leader full reins to drive all parts of the business.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Gina Lama, Pronet Gaming's marketing chief, has examined how this strategy has taken center stage. Opinion.- In this highly competitive and rapidly evolving sector, expansion goes beyond customer acquisition – it requires synchronizing marketing efforts with the distinct characteristics of each territory. Whether operators are expanding into Asia, Latin America, or other emerging regions, one rule remains constant: campaigns need to mirror local cultures, behaviors, and expectations to achieve success. Successful regional marketing involves more than translating global campaigns. It requires a sophisticated approach grounded in genuine market understanding and profound appreciation for local player experiences. As we expand our footprint across regulated jurisdictions, Gina Lama, Pronet Gaming's marketing director, explains how this methodology has become fundamental to our value communication, operator support, and positioning as a results-focused partner. Connecting strategy to regional realities Marketing lacking context amounts to meaningless noise. That's why our approach begins with comprehending the regulatory environment, player conduct, and competitive landscape in every market. Strategies effective in one region may fall flat elsewhere. For instance, Asian markets typically prioritize mobile-centric engagement and swift in-play betting, whereas European players often seek more substantial content and enhanced loyalty rewards. Integrating these insights into our marketing plans generates more than just messages – it builds meaningful connections. This context-focused methodology extends to how we position our platform and features, ranging from Casino and Sportsbook to BetX Pro – our peer-to-peer betting exchange that has attracted significant attention for its flexibility and localized betting experiences. Brand clarity as a global foundation A robust, consistent brand serves as a foundation for regional marketing initiatives. Our recent launch of Pronet Gaming's updated corporate identity and new website before ICE Barcelona 2026 represented more than a cosmetic refresh; it marked a strategic move toward standardizing our global value proposition. Our revitalized brand clearly defines our identity: a partner dedicated to performance, localization, and operator achievement. This clear positioning enables regional teams and operator collaborators to tailor messages while preserving the central value proposition. It establishes a uniform voice that connects with local markets while upholding worldwide reputation. From product to promotions In the igaming sector, speed and performance transcend technical benchmarks; they represent critical marketing necessities. Today's players demand instantaneous loading, responsive interfaces, and frictionless interactions. Marketing campaigns directing users to sluggish or disjointed experiences prove counterproductive. Our marketing approach prioritizes performance indicators across both technical infrastructure and campaign execution. This involves leveraging real-time analytics, optimizing for micro-moments, and maintaining close coordination with product development to ensure messaging and user experience complement each other. Markets with intense in-play betting activity or inconsistent connectivity especially gain from this strategy. Partnerships amplify regional reach Organizations rarely succeed alone, and marketing campaigns are no exception. Collaborative alliances with local operators, affiliates, and regional media outlets are essential for expanding both market penetration and relevance. Close partner cooperation enables us to develop co-branded initiatives, utilize local knowledge, and access established player networks with authenticity. These partnerships also enhance our comprehension of market-specific preferences, providing insights that inform subsequent campaigns and product development. Insights become competitive advantage Operators emphasizing regional understanding over broad-scale approaches are positioned to achieve lasting expansion. Marketing strategies attuned to local conditions generate superior engagement, improved retention, and more cost-effective customer acquisition. We view the alignment of marketing with regional expansion not as a mere tactic, but as a core strategic pillar. Through the integration of market intelligence, clear brand positioning, and comprehensive product alignment, we enable operators to not only penetrate new markets but to dominate them. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The latest FBM slot machine includes 40 paylines and functions with 15 separate reels. Press release.- FBM broadens its slot offerings with Oranges & Lions: a title showcasing a unique mechanism crafted to boost player involvement and improve casino floor results. This new FBM slot merges a Cash on Reels system with Mystery Prizes, a Free Spins bonus round, and three lion-themed features to provide lucrative gameplay. Oranges & Lions is currently live in Mexico and ready for rapid rollout to further markets. This new FBM slot game boasts 40 paylines and runs on 15 independent reels. Oranges & Lions distinguishes itself through its unique gameplay centered on the three middle reel positions and the golden lion symbols, which serve as the primary sources of thrill by unlocking awards and starting various game modes. Action Intensifies as Lions Roar on Oranges & Lions The three central reel positions focus the gameplay in Oranges & Lions. Each time a golden Lion appears in one of these locations, players are able to: Reveal all oranges present on the reels and uncover all Mystery Prizes, claiming their values. Add coins to the Bonus Free Spins pot. Initiate the Free Spin bonus or the Fruity, Juicy, and Zesty features. These effects repeat when players get two lions in the three central spots, but with a doubling impact as the oranges replicate, retaining their initial value. This progressive effect persists when players fill all three central spots with golden lions. Consequently, the quantity and collected value of oranges and Mystery Prizes triples. Hit the Drums and Make Lions Dance for Big Wins A potential result of the Cash on Reels system is the initiation of the Extra Fruity, Extra Juicy, and Extra Zesty game features. Created to work with the four jackpots in Oranges & Lions, these lion features can be activated separately or together, leading to as many as seven distinct game experiences. Each extra feature is symbolized by a lion of a different color and provides a specific outcome: Extra Fruity is purple and introduces additional oranges and Mystery Prizes onto the reels. Extra Juicy is red and enhances the values of current oranges and Mystery Prizes. Extra Zesty is green and increases the value of oranges and Mystery Prizes by 2x, 3x, or 5x. Every lion feature improves player rewards differently. Extra Fruity and Extra Juicy can work with all four jackpots, whereas Extra Zesty multiplies the values of the Emerald, Ruby, and Sapphire jackpots, generating complex and highly engaging winning situations. A Free Spins Bonus with Higher Prize Frequency When golden lions appear in the three central positions, they help stock the Bonus Free Spins pot with coins. The pot will ultimately activate the bonus, granting eight renewable Free Spins. During these spins, the Fruity, Juicy, and Zesty features happen more often, raising the probability of larger payouts. Mystery Prize Gifts hide Big Wins and Jackpots The Mystery Prize gifts amplify the suspense and excitement in Oranges & Lions. Accessible in both the base game and Free Spins, these gifts are opened only by golden lions in the central spots, and they can deliver: One of the four Oranges & Lions jackpots – Emerald, Ruby, Sapphire, and Grand. High-value Oranges with larger prize amounts. Oranges & Lions: A Slot with a Feature Set Designed for Casinos aiming for a Top Performance Featuring 40 paylines, multiple denomination choices, and a comprehensive set of features, Oranges & Lions is built to attract a wide spectrum of casino patrons while aiding operators' income objectives. This FBM slot can be installed on Galaxy II, Auria, and Shadow III cabinets, facilitating straightforward integration into diverse casino floor plans. By integrating numerous winning avenues, a bold visual style, and a unique Cash on Reels mechanism, Oranges & Lions is a potent enhancement to any slot collection and a game engineered to increase engagement, retention, and profitability for casino operators. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The SOFTSWISS Game Aggregator took home the Best Casino Aggregator award, and Valentina Bagniya, SOFTSWISS’s Chief Marketing Officer, was named CEE Influencer of the Year. Press release: SOFTSWISS solidified its standing in Central and Eastern Europe’s igaming sector by securing two awards at the GamingTECH CEE Awards 2026. The SOFTSWISS Game Aggregator won Best Casino Aggregator, and Valentina Bagniya, SOFTSWISS’s CMO, earned the CEE Influencer of the Year title. The awards ceremony was held on March 24 at the HIPTHER Prague Summit in the Czech Republic. The Best Casino Aggregator award highlights the SOFTSWISS Game Aggregator’s size, dependability, and ability to drive engagement. As one of the market’s biggest content hubs, the solution features over 40,000 games from upwards of 300 providers in 24 regulated regions. The platform delivers 99.999% uptime for operators, ensuring consistent performance even during high-traffic periods. This marks the Game Aggregator’s second award in 2026. Earlier this year, it won Best Aggregator 2026 at SiGMA Eurasia in Dubai. Valentina Bagniya received the CEE Influencer of the Year award for her influence on industry discourse and knowledge sharing throughout Europe. The jury highlighted multiple key projects Valentina led in 2025, such as: The 2026 iGaming Trends report – which draws on expert input from over 350 igaming professionals and AI-powered analysis of more than 120,000 media headlines. The 2026 iGaming Trends Marathon – a four-hour live event at SiGMA Central Europe that debuted a new industry format, transforming the report’s launch into an open, interactive discussion. Notable marketing initiatives, like the live assembly of an Alfa Romeo 4C at the SOFTSWISS booth during the SiGMA Central Europe Summit 2025. The jury also acknowledged Bagniya’s work as a speaker and judge at major industry events, along with her frequent contributions to igaming and business media. Valentina Bagniya, SOFTSWISS’s CMO, said: “Winning ‘Best Casino Aggregator’ confirms what our partners already understand – our product strategy succeeds in various regulated markets, and Central and Eastern Europe is no different. We’ll keep investing in product development in this region. As for the Influencer of the Year award, it goes to the entire SOFTSWISS team, whose expertise and commitment made this honor possible.” The CEE Influencer of the Year title is also Bagniya’s second individual award this year – the SOFTSWISS CMO was named Woman in iGaming at the SiGMA Africa Awards 2026. The 2026 iGaming Trends report, which was instrumental in Bagniya’s recognition, provides data-backed insights on regulation, AI adoption, marketing changes, and responsible gambling across global markets. It’s available for free download on the SOFTSWISS website. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Acknowledging the necessity of navigating a shifting gambling landscape, the Swedish government has named a new Director for Spelinspektionen. Peter Knutsson is set to take charge of Sweden’s gambling sector as the newly appointed Director General of the national gambling authority. Starting August 17, he will replace Johan Röhr, serving a six-year term that concludes in August 2032. Bringing a wealth of experience in political affairs, Knutsson previously held the position of Sweden’s Advertising Ombudsman. Before that role, he served as Head of Unit at the Ministry of Finance. Furthermore, he possesses over 20 years of leadership experience, utilizing his legal background to provide extensive insights into consumer legislation. His professional history includes time at the European Commission and advisory roles for the Swedish Financial Supervisory Authority. Niklas Wykman, the Minister for Financial Markets, congratulated his colleague, emphasizing the importance of bolstering the domestic gambling market with Knutsson’s specific expertise. “The Swedish gambling market should be characterised by high security and strong consumer protection. Spelinspektionen has a major responsibility in this regard,” he stated. “I am pleased that Peter Knutsson, with his deep knowledge of consumer issues, has accepted the role of Director General.” New leadership for a pressured market Knutsson was welcomed by his new colleagues at the regulatory body. Both the Spelinspektionen Board and the outgoing Director expressed their commitment to collaborating with him to improve the Swedish gambling market. Madelaine Tunudd, Chairwoman of the Board, remarked: “With the solid experience Peter Knutsson has from, among other things, the Ministry of Finance, consumer affairs and most recently the Advertising Ombudsman, this will be very good for the authority.” Tunudd recently advanced within Spelinspektionen, ascending from the Vice Chair position she occupied since 2019 to the Chair role following the retirement of her predecessor, Claes Norgren. Meanwhile, Röhr stated his readiness to assist Knutsson as he assumes his new position, aiming to ensure a seamless transition that does not disrupt the regulator’s daily operations. “I welcome the government’s decision on a new Director General for the Swedish Gambling Authority, and will ensure that Peter Knutsson receives a good introduction in my handover as acting Director General,” Röhr concluded. Spelinspektionen has a busy year approaching. A prohibition on credit gambling takes effect on April 1, and later, the regulator will receive enhanced powers to combat offshore operators targeting the Swedish market more effectively. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.